Digital Content Producer – GEO & AI Discovery

RACV; Melbourne; Hybrid; AUD 90,000 - 120,000; Full time

Benefits offered by this job

Discounts on RACV products

Hybrid working

Job summary

RACV is seeking a Digital Content Producer – GEO & AI Discovery in Melbourne to shape how audiences find information through search engines and AI assistants. You’ll craft authoritative content, optimise for GEO/LLM discovery and drive organic growth across platforms.

Join a forward-looking team, work hybrid, and leverage AEM, analytics and AI tools to elevate RACV’s visibility while delivering measurable audience and commercial outcomes.

Qualifications

• 5+ years’ experience in editorial writing, content production and strategy execution.
• Strong writing, editing and end-to-end digital content production.
• Excellent understanding of GEO/LLM optimisation, AI discovery platforms and SEO best practices.
• CMS expertise, with Adobe Experience Manager preferred.
• Understanding of content measurement and analytics.
• A degree in Journalism or Communications, or equivalent practical experience.
• Strong stakeholder management, communication and attention to detail.
• Provide confidence and expertise utilizing leading AI tools and LLM environments

Responsibilities

• Plan, write, edit and publish high-quality digital content across RACV priority categories for AI discovery platforms.
• Optimise content for SEO, GEO and AI-powered discovery.
• Use AI tools for ideation, research, briefing, drafting and optimisation.
• Identify emerging search behaviours, audience questions and content opportunities.
• Monitor content performance and use analytics and search insights to continually improve results.
• Manage and publish content through Adobe Experience Manager (AEM).
• Partner with Content, Marketing, Product and other teams to improve discoverability and audience growth.

Skills

Editorial writing

Content production

SEO

GEO/LLM optimisation

AI tools

Analytics

Stakeholder management

Content strategy

Education

Degree in Journalism or Communications

Tools

Adobe Experience Manager

Job description

• 12-month Fixed Term Opportunity | Hybrid Working
• A Competitive Salary | Discounts on Selected RACV Products

About the Opportunity

Join RACV’s Content Channels team in a forward-looking digital content role focused on how audiences discover information through search engines, AI assistants, large language models and emerging discovery platforms.

As Digital Content Producer – GEO & AI Discovery, you’ll create and optimise authoritative, useful content that strengthens RACV’s visibility across platforms including Google AI Mode, ChatGPT, Gemini, Claude and Perplexity. You’ll combine editorial expertise with SEO, Generative Engine Optimisation (GEO), AI-assisted content production and audience insights to drive organic growth, engagement and commercial outcomes.

What you’ll do

• Plan, write, edit and publish high-quality digital content across RACV priority categories for AI discovery platforms.
• Optimise content for SEO, GEO and AI-powered discovery.
• Use AI tools for ideation, research, briefing, drafting and optimisation.
• Identify emerging search behaviours, audience questions and content opportunities.
• Monitor content performance and use analytics and search insights to continually improve results.
• Manage and publish content through Adobe Experience Manager (AEM)).
• Partner with Content, Marketing, Product and other teams to improve discoverability and audience growth.

What You'll Bring

• 5+ years’ experience in editorial writing, content production and strategy execution, ideally within a corporate environment.
• Strong writing, editing and end-to-end digital content production capability.
• Excellent understanding of GEO/LLM optimisation, AI discovery platforms and SEO best practice.
• CMS expertise, with Adobe Experience Manager preferred.
• Understanding of content measurement and analytics.
• A degree in Journalism or Communications, or equivalent practical experience.
• Strong stakeholder management, communication and attention to detail.
• Provide confidence and expertise utilising leading AI tools and LLM environments

Why RACV?

• Work for a purpose-led organisation that puts members and people first
• Generous discounts across RACV products and Services
• Hybrid working and a vibrant CBD office
• A genuine commitment to your career development, wellbeing and work-life balance
• A values-driven culture (IACT) where you can truly be at your best

The RACV difference

Curious about where this role could take you? Explore endless opportunities a diverse business can provide and grow your career in more ways than one.

Applicants will be required to provide evidence of their eligibility to work in Australia, and consent to a criminal record check.

At RACV, we believe that maintaining a diverse and inclusive workplace is an important element in our continued success. We want our people to feel welcome, supported and appreciated for who they are and what they bring to our business. If you require any reasonable adjustments to the recruitment process and/or the role, please let our Talent Acquisition Team know.