Senior Marketing Manager - Resorts & Conferences & Events

Racv Limited; Melbourne; Hybrid; AUD 180,000 - 210,000; Full time

Benefits offered by this job

Flexible hybrid working model

Discounts across RACV products and

Career development opportunities

Job summary

RACV is seeking a Senior Marketing Manager for Resorts, Conferences & Events in Melbourne. You will lead marketing for RACV's eight resorts and our growing conferences and events business, driving awareness, bookings and member engagement.

You will collaborate with product, sales, digital, brand and creative teams, leveraging data, AI and technology to innovate and grow commercial performance across a diverse portfolio.

Qualifications

• Significant senior marketing experience in hospitality, travel, leisure, membership or complex consumer businesses.
• Proven ability to develop integrated marketing strategies tied to measurable commercial outcomes.
• Expertise in demand generation, CRM, digital, media and brand marketing.
• Experience using data on revenue, occupancy, bookings and customer performance for decisions.
• Ability to manage multiple products, brands, properties or customer segments.
• Strong stakeholder leadership and influence capabilities.
• Experience leading and developing high-performing teams.
• Forward-thinking use of AI and emerging marketing technologies.

Responsibilities

• Develop and execute the integrated marketing strategy across Resorts and Conferences & Events.
• Translate objectives and insights into growth priorities across the portfolio.
• Balance brand building, acquisition, retention and commercial performance.
• Identify opportunities to unlock incremental demand and maximise revenue.
• Influence occupancy, yield and visitation using data from customer, market and bookings.
• Build strategies for direct bookings, acquisition and lifetime value.
• Monitor performance and optimise investment for marketing ROI.
• Lead destination and portfolio campaigns for awareness and demand.
• Support growth across conferences, meetings, corporate events and weddings.
• Partner with Sales to strengthen pipeline generation and conversion.
• Create connected member journeys across CRM, digital, content and web.
• Develop exclusive member propositions and experiences.
• Lead and develop a high-performing marketing team and champion innovation.

Skills

Senior marketing experience

Integrated marketing strategies

Demand generation

CRM

Digital marketing

Brand marketing

Data-driven decision making

Multi-brand management

Stakeholder leadership

Team leadership

AI in marketing

Job description

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Senior Marketing Manager - Resorts & Conferences & Events

Reference: 35440

RACV

485 Bourke Street Melbourne

11 Oct 2026

About the Opportunity

At RACV, we're shaping memorable leisure, travel and event experiences across one of Australia's most distinctive member-owned portfolios. As Senior Marketing Manager - Resorts & Conferences & Events, you'll lead marketing for RACV's eight resorts — Cape Schanck, Cobram, Goldfields, Inverloch, Torquay, Noosa, Royal Pines and Hobart — and our growing Conferences & Events business, helping more members, customers and corporate clients discover exceptional stays, events and experiences.

This is a high-impact leadership opportunity to build demand and preference across a diverse portfolio of destinations, accommodation styles, dining, wellbeing, golf, weddings, conferences, meetings and special events. Working closely with product, sales, 1:1, digital, brand, social, media and creative teams, you will create connected, insight-led marketing that lifts awareness, grows direct bookings, strengthens member engagement and supports commercial performance. You'll also lead an experienced team and help define the next chapter of marketing at RACV, leveraging data, technology and AI to drive innovation, effectiveness and growth.

What You'll Be Responsible For:

• Develop and execute the integrated marketing strategy across Resorts and Conferences & Events.
• Translate business objectives and customer insights into clear growth priorities.
• Balance brand building, acquisition, retention and commercial performance across the portfolio.
• Identify opportunities to unlock incremental demand, optimise seasonal performance and maximise revenue.

Drive Demand, Occupancy and Revenue

• Use customer, booking, market and commercial data to influence occupancy, yield and visitation outcomes.
• Build strategies that drive direct bookings, customer acquisition and lifetime value.
• Monitor performance and optimise investment to maximise marketing effectiveness and return.

Grow RACV Resorts and Conferences & Events

• Develop destination, seasonal and portfolio-wide campaigns that drive awareness and demand.
• Support growth across conferences, meetings, corporate events, weddings and celebrations.
• Partner with Sales teams to strengthen pipeline generation and conversion performance.

Create Connected Member and Customer Experiences

• Bring together CRM, digital, content, media, web, app and on-property communications into seamless customer journeys.
• Develop exclusive member propositions, benefits and experiences that differentiate RACV in market.
• Use leisure experiences to deepen engagement with RACV membership beyond traditional product categories.

Lead a High-Performing Team

• Inspire, coach and develop a team of marketing professionals.
• Manage portfolio investment, planning and prioritisation decisions.
• Build capability across commercial marketing, digital, data and AI-enabled marketing practices.
• Champion innovation, experimentation and continuous improvement.

About You

You're a strategic and commercially focused marketing leader who knows how to drive growth through customer insight and data led decision making.

You'll bring

• Significant senior marketing experience within hospitality, travel, tourism, leisure, membership or complex consumer businesses.
• Proven success developing integrated marketing strategies linked to measurable commercial outcomes.
• Strong expertise across demand generation, acquisition, CRM, digital, media and brand marketing.
• Experience working with revenue, occupancy, booking, customer and performance data to guide decision-making.
• The ability to manage multiple products, brands, properties or customer segments simultaneously.
• Strong stakeholder leadership and influencing capability.
• Experience leading and developing high-performing teams.
• A forward-thinking approach to AI and emerging marketing technologies.

We offer

• A flexible hybrid working model.
• Opportunities to work on innovative growth areas including electrification and home services.
• Discounts and benefits across selected RACV products and services.
• A collaborative and inclusive culture where your ideas and expertise are valued.
• Career development opportunities within one of Australia's most recognised member organisations.

At RACV, we believe that maintaining a diverse and inclusive workplace is an important element in our continued success. We want our people to feel welcome, supported and appreciated for who they are and what they bring to our business. If you require any reasonable adjustments to the recruitment process and/or the role, please let our Talent Acquisition Team know.