Senior Digital Marketing Manager

JobAdder Pty Ltd; Melbourne; Remote; AUD 90,000 - 130,000; Full time

Benefits offered by this job

Competitive pay

Health & wellness benefits

Remote work option

Team-building events

Career development

Generous leave policy

Parental leave

Job summary

JobAdder Pty Ltd in Melbourne, Australia, seeks an experienced B2B digital marketing specialist to lead and execute paid acquisition and digital marketing strategy. You will manage performance ad spend across SEM, paid social, display, programmatic, and peer-to-peer networks to maximize ROI.

Reporting to the Director of Marketing, you will drive ROAS and budget pacing, run CRO experiments, and partner with internal teams on marketing automation, funnel integration, and attribution.

Qualifications

• Proven B2B SaaS/digital marketing experience.
• Experience across SEM, paid social, display and programmatic.
• Strong analytics, multi-touch attribution, and CRM familiarity.

Responsibilities

• Lead paid media strategy and manage performance ad spend across SEM, paid social, display, programmatic, and peer-to-peer networks.
• Own ROAS targets, budgeting, and optimization to reduce CPA and CPC.
• Design and run CRO tests on ads, landing pages, and forms.
• Collaborate to refine marketing automation, lead routing, and funnel integration.
• Deliver weekly updates and monthly performance reports with insights.
• Overlap SEO insights with paid strategies and oversee cross-channel campaigns.

Job description

• Competitive Salary and annual remuneration reviews.


• Health & wellness benefits to support your physical and mental well-being.


• Remote work model with co-working options available.


• Supportive team – Fun, caring colleagues with regular team-building activities and social events.


• Career experiences – Lateral, vertical, and rotational opportunities for development.


• Generous leave – Including birthday leave, a Joy day every quarter, and extra time off over Christmas.


• Paid parental leave – Generous leave, plus continued Super contributions while you’re off.


• A happy, respectful and energetic work environment with a 4.3 rating on Glassdoor (check out our reviews!).

About The Role:

This key role offers an experienced B2B digital marketing specialist the opportunity to build, lead, and execute JobAdder's paid acquisition and digital marketing strategy as a high-impact Individual Contributor. Reporting directly into the Director of Marketing, you will manage and deploy our performance ad spend across SEM, paid social, display, programmatic, and peer-to-peer channels to deliver maximum ROI.

• Paid Media Strategy & Execution (Primary Focus): Hands-on management, optimisation, and strategic ownership of performance ad spend across SEM (Google Ads/Bing), Paid Social (LinkedIn, Meta), Display, Programmatic, and Peer-to-Peer review networks.


• ROAS & Budget Accountability: Drive return on ad spend (ROAS) and agency/partner investments, managing monthly budget pacing while continuously driving down Cost Per Acquisition (CPA) and Cost Per Click (CPC).


• Funnel Experimentation & CRO: Design, run, and evaluate iterative A/B testing across ad creative, landing pages, lead capture forms, and channel targeting to optimize prospect-to-customer conversion rates.


• Marketing Automation & Funnel Integration: Partner with internal teams to refine lead routing, campaign tracking, marketing automation workflows, and pipeline velocity.


• Reporting & Multi-Touch Attribution: Build and deliver weekly top-line updates and monthly deep-dive performance reports analyzing campaign performance, pipeline contribution, and actionable insights for key stakeholders.


• Strategic SEO Oversight (Bonus Focus): Serve as a strategic partner for organic search, collaborating with the Content Marketing Manager to align paid keyword learnings with organic search intent and technical SEO priorities.


• Cross-Functional Campaign Support: Partner with marketing leads to execute targeted digital acquisition strategies and Account-Based Marketing (ABM) campaigns.

About You:

• B2B SaaS Experience: Proven track record in a B2B SaaS, tech, or specialised agency environment managing digital acquisition funnels.


• Proven expertise in setting up, optimizing, and scaling digital acquisition campaigns across SEM, Paid Social, Display, and Programmatic networks.


• Paid Media Platforms experience: Google Ads, LinkedIn Campaign Manager, Meta Ads, Programmatic DSPs, P2P Review Sites (G2, Capterra)


• Advanced hands-on proficiency with web analytics, multi-touch attribution, and CRM platforms (HubSpot and GA4/Hockeystack preferred).


• Strong experience in CRO, A/B testing frameworks, and landing page optimization within modern CMS platforms like Webflow.


• B2B Funnel Mechanics: Deep understanding of buyer journeys, sales pipelines, MQL-to-SQL conversion flows, and marketing automation.


• Strategic working knowledge of SEO principles (Technical SEO, keyword research, search intent) as a functional bonus.

About Us:

At JobAdder, we’re not just another software company — we’re a global leader in recruitment technology. With around 200 passionate team members across 5 countries and 25,000+ users worldwide, we’re reshaping the future of hiring.

Our powerful recruitment management platform empowers companies and agencies to streamline their processes, gain a competitive edge, and connect the right people to the right roles.

We believe recruitment is all about people. Our mission? To help recruiters focus on what really matters — building meaningful, impactful relationships and changing lives — by removing the mundane administrative tasks that slow them down. With JobAdder, we supercharge productivity, increase efficiency, and ensure that recruiters can truly focus on the human side of their work.

We’re on a journey to make recruitment smarter, more joyful, and more efficient for everyone. Our vision is to become the world’s most-loved recruitment platform, and every team member contributes to our success through our core values: Empathy, Customer Focus, Innovation, and Results.

Unlock job insights

\"Recruitment doesn't have to be so hard.\"

This is the premise on which JobAdder was founded in 2007. Since then we have been on a singular quest to simplify recruitment. We do this by removing the clicks and clutter, creating beautiful, easy to use interfaces and providing world class Customer Support to our clients. JobAdder was built exclusively for the web, so mobility and flexibility are in our DNA. We provide recruiters, both agency and in-house, with a significant competitive advantage by allowing them to recruit from any mobile device, anywhere in the world. We’re passionate about bringing technological innovation to the recruitment industry and get to do so from a collaborative, friendly, fun environment that makes us love coming to work every day!