Senior Digital Marketing Manager

Meshki; Botany Bay; On-site; AUD 120,000 - 180,000; Full time

Job summary

MESHKI is seeking a hands-on Digital Marketing Lead to drive paid media strategy across search, social, and programmatic channels. You will optimize campaigns, manage substantial budgets, and accelerate growth in the U.S. market, partnering with Creative, CRM and Trade teams to deliver measurable ROAS.

You will lead a team of digital specialists and agencies, translate data into actionable insights, and maintain strong tracking and reporting to inform leadership decisions.

Qualifications

• Experience in performance marketing for a fast-paced DTC brand.
• Proven ability to manage multi-channel media budgets with ROAS targets.
• Hands-on scaling paid media in the U.S. or international markets.
• Strong command of Google Ads, Microsoft Advertising, Meta Ads Manager and TikTok Ads Manager.
• Experience with programmatic platforms such as DV360 or The Trade Desk and CTV/BVOD buying.
• Advanced GA4 and attribution tooling familiarity; exposure to affiliate platforms.
• Strong Excel/Google Sheets skills for forecasting and reporting.
• Ability to write performance briefs and drive decisions from data.

Responsibilities

• Plan, execute and optimise paid media across search, social, display and programmatic, YouTube, CTV/BVOD and emerging platforms.
• Manage channel budgets and media mix; prepare spend proposals and reallocations.
• Build localised campaign strategies with focus on accelerating growth in the U.S.
• Run a structured testing agenda across audiences, bids, formats and creative; translate learnings into recommendations.
• Brief creative and planning teams to ensure on-brand ads that convert.
• Deliver full-funnel campaigns with CRM collaboration for new, returning and loyalty customers.
• Manage affiliate and influencer programs; recruit partners and track performance.
• Maintain accurate tracking, attribution and reporting; provide weekly/monthly insights to leadership.
• Lead and develop a team of digital marketing specialists.

Skills

Performance marketing

DTC e-commerce

Team leadership

Google Ads

Meta Ads Manager

TikTok Ads

Programmatic buying

GA4 / attribution

Excel / Sheets

Tools

DV360

The Trade Desk

LTK / Impact

Job description

ABOUT THE ROLE

This role exists to bring MESHKI to more women around the world, in the right moments and in a way that feels unmistakably MESHKI. Reporting to our VP Digital Marketing & Growth, you’ll lead the day-to-day strategy and execution of our digital marketing across paid search, paid social, programmatic, video and emerging platforms, turning a significant global media investment into measurable growth, with the U.S. as a key priority market. You’ll partner closely with Creative, Influencer Marketing, CRM and Trade to ensure every campaign is as beautiful as it is effective, while guiding a team of digital specialists and agency partners. This is a role for a hands‑on, commercially sharp marketer who loves being close to the numbers, thrives on testing and learning, and wants to see their work directly power a global brand built on empowering women.

WHAT YOU’LL BE DOING

• Planning, executing and optimising paid media across search, social, display and programmatic, YouTube, CTV/BVOD and emerging platforms to deliver revenue, ROAS and acquisition targets.
• Managing channel budgets and media mix day to day, preparing spend and return proposals and reallocating investment based on performance.
• Building localised campaign strategies for priority markets, with a particular focus on accelerating growth in the U.S.
• Running a structured testing agenda across audiences, bidding, formats and creative, and translating learnings into clear recommendations.
• Briefing performance creative and planning ad content cadence with Creative and Influencer Marketing, ensuring ads are on-brand and built to convert.
• Delivering full-funnel campaigns with tailored messaging for new, returning and loyalty customers in partnership with CRM.
• Managing the affiliate and influencer affiliate program, including partner recruitment, commercial terms and performance tracking.
• Maintaining accurate tracking, attribution and reporting, and delivering weekly and monthly performance insights to the VP and leadership team.
• Managing agency and platform partners against clear KPIs, and supporting the transition of media buying capability in-house.
• Leading, coaching and developing a team of digital marketing specialists.

WHAT YOU’LL NEED TO BRING

• Significant experience in performance marketing within a fast-paced DTC e-commerce brand, ideally in fashion, beauty or lifestyle, including time managing a team or channel specialists.
• A proven track record of managing substantial multi-channel media budgets, with measurable results against ROAS, CAC and CPA targets.
• Hands-on experience scaling paid media in the U.S. or other international markets.
• Expert command of Google Ads, Microsoft Advertising, Meta Ads Manager and TikTok Ads Manager, with working knowledge of Snapchat, Pinterest and Reddit advertising.
• Experience with programmatic platforms such as DV360 or The Trade Desk, and with CTV/BVOD buying.
• Advanced proficiency in GA4 and attribution tools, and familiarity with affiliate platforms such as LTK or Impact.
• Strong Excel or Google Sheets skills to build budget pacing, forecasting and performance reports.
• A sharp creative eye and the ability to write performance briefs that strengthen a premium brand rather than dilute it.
• A curious, test-and-learn mindset, with the discipline to make decisions based on evidence and move quickly on what works.
• Clear, confident communication and the ability to turn performance data into practical recommendations for senior stakeholders.