Social Media Manager

Meshki; Sydney; Hybrid; AUD 75,000 - 110,000; Full time

Benefits offered by this job

Employee discount

Monthly clothing allowance

Flexible working arrangements

Breakfasts every two weeks

MESHKI Thrive Days

Wellness program

Cultural incentives

Training programs & global conferences

Headspace & Masterclass access

Job summary

MESHKI is seeking a Social Media Manager to lead our Instagram and TikTok presence, turning strategy into premium, on-brand channel activity. You will work closely with the Head of Social to grow audiences, spark conversation and keep MESHKI culturally relevant with authentic community engagement.

You will balance creative instinct with operational discipline, ensuring timely, high-quality delivery and coaching for a skilled Social Media team. Flexible working options support balance and growth.

Qualifications

• Experience managing social channels for fashion, beauty or lifestyle brands.
• Proven growth in audience and engagement metrics.
• Strong knowledge of Instagram and TikTok platforms.
• Excellent project management and ability to manage multiple stakeholders.
• Experience leading and coaching a team.
• Analytical, data-driven with a commercial mindset.

Responsibilities

• Turn the social strategy into channel plans for Instagram and TikTok.
• Own the social content calendar for campaigns, launches and activations.
• Build authentic connection with the community through thoughtful management.
• Track metrics (saves, shares, CTR, revenue) and share actionable insights.
• Lead and develop the Social Media Coordinators with clear priorities.
• Collaborate with Content Lead, Head of Creative, Digital Marketing, CS and PR to stay on-brand.

Skills

Social media management

Instagram & TikTok expertise

Project management

Team leadership

Analytics & ROI mindset

Brand presentation

Ownership mindset

Job description

MESHKI is a globally recognised fashion brand, celebrated for its dedication to empowerment, inclusivity, and sustainability. With the vision to be the global leader in accessible luxury and championing the empowerment of people worldwide through an unmatched shopping experience, MESHKI prides itself on being a brand that inspires and engages, fostering a culture of social change and community impact.

BENEFITS

• Employee Perks: A generous employee discount and monthly clothing allowance, bi-weekly breakfasts, access to MESHKI thrive days, monthly culture incentives, MESHKI wellness program and flexible working arrangements to support a healthy work-life balance.
• Personal and Professional Development: We invest in your growth with access to training programs, workshops and global conferences, free access to Headspace and Masterclass.
• Career Advancement: Clear pathways for career advancement within MESHKI, supporting your professional journey every step of the way.

COMPANY CULTURE

We cherish a culture at MESHKI where every individual feels respected, valued and is empowered with the tools, resources and support to contribute to the collective goal we all share, whilst advancing their career goals and ambitions. At MESHKI your future is defined by your ambition, your dedication and integrity; if you work hard, and contribute to the empowering culture that surrounds you through collaboration, communication, a humble attitude to learning and integrity and gratitude and professionalism, you’ll achieve any goal you set your mind to.

ABOUT THE ROLE

As Social Media Manager, you’ll run MESHKI’s Instagram and TikTok channels day to day and lead the team behind them. Working closely with the Head of Social, you’ll turn social strategy into well-planned, well-executed channel activity that grows our audience, sparks conversation and keeps MESHKI culturally relevant, with more "where is this from?" in the comments.

The role combines creative instinct with operational discipline. You’ll make sure great ideas get delivered on time, on brand and to a high standard.

WHAT YOU’LL BE DOING

• Turn the social strategy into channel plans for Instagram and TikTok. Curate feeds that feel intentional and premium, and find new ways to make MESHKI more desirable, distinctive and talked about
• Own the social content calendar and lead planning for campaigns, collection launches and brand activations. Coordinate timelines, approvals and assets from brief to publishing, and spot blockers before they affect delivery
• Stay ahead of what’s about to trend so MESHKI is early, not late. Build authentic connection with our community through thoughtful community management, and use audience sentiment to shape what we do next
• Track everything from saves and shares to click-through, conversion and revenue. Share clear, practical insights with the team and the Content Lead so performance learnings shape future planning
• Lead and develop the Social Media Coordinators. Set clear priorities and expectations, give regular feedback and coaching, and create a team that brings forward fresh ideas
• Partner with the Content Lead, Head of Creative, Digital Marketing, Customer Service and PR so social stays consistent with the brand and supports the wider business

WHAT YOU’LL NEED TO BRING

• Experience managing social channels for a fashion, beauty or lifestyle brand, with a track record of audience and engagement growth
• Deep knowledge of Instagram and TikTok, digital culture and audience behaviour
• Strong project management skills and confidence handling competing priorities and multiple stakeholders
• Experience leading, coaching and developing a team
• Analytical and commercially minded, turning data into clear recommendations
• A strong eye for brand presentation and attention to detail
• You take ownership, anticipate what’s needed and follow through

Please be advised that we are not engaging recruitment agencies for this hire and will not consider any unsolicited resumes.