Social Media Content Lead

MESHKI PTY LTD; Sydney; Hybrid; AUD 120,000 - 180,000; Full time

Benefits offered by this job

Employee discount

Monthly clothing allowance

Bi-weekly breakfasts

MESHKI Thrive days

Monthly culture incentives

Wellness program

Flexible working arrangements

Training programs

Headspace and Masterclass access

Job summary

MESHKI is seeking a Content Lead to set the standard for social content across TikTok and Instagram. You will lead a team of four creators, turning social strategy into distinctive, culturally relevant content and ensuring high-quality delivery.

This is a hands-on leadership role requiring you to ideate, produce when needed, and drive performance. You will work closely with the Head of Social to align content with brand goals, overseeing ideation, filming, editing and partnerships while keeping

Qualifications

• Experience in a social content or creative lead role within fashion, beauty or lifestyle.
• Strong portfolio of social-first content, with proven TikTok success.
• Hands-on creator, confident in filming and editing.

Responsibilities

• Turn social and brand objectives into a forward-planned content pipeline for launches and campaigns.
• Lead social-first content from concept through filming, editing and delivery; manage external partners.
• Own TikTok content direction and create platform-native concepts and series.
• Use analytics to guide creative decisions and optimise formats.
• Lead and develop the Content team and maintain pipeline quality.
• Collaborate with Head of Creative and Digital Marketing to stay aligned with brand goals.

Skills

Social content leadership

TikTok expertise

Portfolio of social content

Team leadership

Fashion/beauty industry awareness

Job description

MESHKI is a globally recognised fashion brand, celebrated for its dedication to empowerment, inclusivity, and sustainability. With the vision to be the global leader in accessible luxury and championing the empowerment of people worldwide through an unmatched shopping experience, MESHKI prides itself on being a brand that inspires and engages, fostering a culture of social change and community impact.

BENEFITS

Employee Perks: A generous employee discount and monthly clothing allowance, bi-weekly breakfasts, access to MESHKI thrive days, monthly culture incentives, MESHKI wellness program and flexible working arrangements to support a healthy work-life balance.

Personal and Professional Development: We invest in your growth with access to training programs, workshops and global conferences, free access to Headspace and Masterclass.

Career Advancement: Clear pathways for career advancement within MESHKI, supporting your professional journey every step of the way.

COMPANY CULTURE

We cherish a culture at MESHKI where every individual feels respected, valued and is empowered with the tools, resources and support to contribute to the collective goal we all share, whilst advancing their career goals and ambitions. At MESHKI your future is defined by your ambition, your dedication and integrity; if you work hard, and contribute to the empowering culture that surrounds you through collaboration, communication, a humble attitude to learning and integrity and gratitude and professionalism, you’ll achieve any goal you set your mind to.

ABOUT THE ROLE

As Content Lead, you’ll set the standard for social content at MESHKI. Working closely with the Head of Social, you’ll turn social strategy into distinctive, culturally relevant content across TikTok and Instagram, and lead a team of four creators to deliver it consistently and to a high standard.

This is a hands-on creative leadership role. You’ll lead ideation and production, take ownership of TikTok’s content direction, and create content yourself when it’s needed.

Please ensure an up to date portfolio is provided within your application, including recent short-form content.

WHAT YOU’LL BE DOING

• Turn social and brand objectives into a forward-planned content pipeline across collection launches, campaigns, events and always-on content. Develop content pillars, repeatable series and formats that build engagement and organic growth, and lead content planning for campaign go-to-market
• Lead social-first content from concept and briefing through filming, editing and delivery. Direct social-led shoots, attend events and activations, sign off on all deliverables, and manage external photographers, videographers and creative partners
• Own TikTok’s content direction and execution. Build platform-native concepts, original series and trend-led content that drive discovery, growth and commercial impact
• Use analytics and audience insights to guide creative decisions. Run regular performance reviews, scale the formats that work, and turn what you learn into sharper briefs
• Lead and develop the Content team. Set clear expectations, give constructive feedback and keep the pipeline moving without compromising on quality
• Partner with the Head of Creative, Digital Marketing and the wider Social team so content stays consistent with the brand and supports broader marketing goals

WHAT YOU’LL NEED TO BRING

• Experience in a social content or creative lead role, ideally within fashion, beauty or lifestyle
• A strong portfolio of social-first content, with a proven track record on TikTok
• A hands-on creator who is confident across filming, editing and visual storytelling
• Experience leading and developing creative teams
• A sharp read on culture, trends and platform behaviour, balanced with a premium brand sensibility
• Analytical and results-driven, using data to inform creative choices
• Proactive, organised and accountable: you take ownership, anticipate what’s needed and deliver without prompting

Please be advised that we are not engaging recruitment agencies for this hire and will not consider any unsolicited resumes.

Perks and benefits Staff discount on MESHKI pieces Staff benefits A Flexible Working Culture Access to great Training and Learning Resource Career progression opportunities