Global Growth Architect - Digital Marketing & CRM

Meshki; Sydney; On-site; AUD 180,000 - 240,000; Full time

Benefits offered by this job

Employee discount

Monthly clothing allowance

Bi-weekly breakfasts

MESHKI Thrive days

Headspace and Masterclass access

Flexible working arrangements

Wellness program

Job summary

MESHKI, a globally recognised fashion brand, seeks a senior growth leader to unite performance marketing, CRM and measurement into one growth engine. Reporting to the Co-CEOs, you will shape where and how the brand grows, with a clear role in building a world-class team.

You will own digital growth strategy, drive entry into new international markets including the U.S., manage multi-channel budgets and forecast targets, and translate customer economics into strategic investment decisions that

Qualifications

• Experience leading digital growth and CRM in a high-growth DTC ecommerce
• Proven success scaling a brand internationally with US focus
• Experience managing large multi-channel marketing budgets and metrics
• Fluent understanding of customer economics: CLV, LTV:CAC, payback
• Advanced analytics proficiency: Excel/Sheets; SQL or BI tools is a plus

Responsibilities

• Set and own MESHKI's digital growth strategy and roadmap across markets
• Lead entry and scale into priority international markets, esp. the U.S.
• Own total digital marketing investment, budgets, forecasting and efficiency targets
• Provide strategic leadership across paid search, paid social, programmatic, video, and affiliates
• Build a high-velocity performance creative testing engine with Brand
• Lead CRM, lifecycle and loyalty strategy to grow retention and CLV
• Deliver performance insights and investment recommendations to Co-CEOs
• Develop the Digital Marketing and CRM teams in partnership with other VPs

Skills

Senior leadership experience

Multi-channel marketing

Financial modelling

Data-driven decision making

Strategic thinking

Tools

Meta Ads Manager

Google Ads

TikTok Ads Manager

GA4

CRM platform

SQL

Looker

Tableau

Job description

MESHKI, a globally recognised fashion brand, seeks a senior growth leader to unite performance marketing, CRM and measurement into one growth engine. Reporting to the Co-CEOs, you will shape where and how the brand grows, with a clear role in building a world-class team.

You will own digital growth strategy, drive entry into new international markets including the U.S., manage multi-channel budgets and forecast targets, and translate customer economics into strategic investment decisions that