Senior Global Performance Marketing Manager

Meshki; Botany Bay; On-site; AUD 120,000 - 180,000; Full time

Job summary

MESHKI is seeking a hands-on Digital Marketing Lead to drive paid media strategy across search, social, and programmatic channels. You will optimize campaigns, manage substantial budgets, and accelerate growth in the U.S. market, partnering with Creative, CRM and Trade teams to deliver measurable ROAS.

You will lead a team of digital specialists and agencies, translate data into actionable insights, and maintain strong tracking and reporting to inform leadership decisions.

Qualifications

• Experience in performance marketing for a fast-paced DTC brand.
• Proven ability to manage multi-channel media budgets with ROAS targets.
• Hands-on scaling paid media in the U.S. or international markets.
• Strong command of Google Ads, Microsoft Advertising, Meta Ads Manager and TikTok Ads Manager.
• Experience with programmatic platforms such as DV360 or The Trade Desk and CTV/BVOD buying.
• Advanced GA4 and attribution tooling familiarity; exposure to affiliate platforms.
• Strong Excel/Google Sheets skills for forecasting and reporting.
• Ability to write performance briefs and drive decisions from data.

Responsibilities

• Plan, execute and optimise paid media across search, social, display and programmatic, YouTube, CTV/BVOD and emerging platforms.
• Manage channel budgets and media mix; prepare spend proposals and reallocations.
• Build localised campaign strategies with focus on accelerating growth in the U.S.
• Run a structured testing agenda across audiences, bids, formats and creative; translate learnings into recommendations.
• Brief creative and planning teams to ensure on-brand ads that convert.
• Deliver full-funnel campaigns with CRM collaboration for new, returning and loyalty customers.
• Manage affiliate and influencer programs; recruit partners and track performance.
• Maintain accurate tracking, attribution and reporting; provide weekly/monthly insights to leadership.
• Lead and develop a team of digital marketing specialists.

Skills

Performance marketing

DTC e-commerce

Team leadership

Google Ads

Meta Ads Manager

TikTok Ads

Programmatic buying

GA4 / attribution

Excel / Sheets

Tools

DV360

The Trade Desk

LTK / Impact

Job description

MESHKI is seeking a hands-on Digital Marketing Lead to drive paid media strategy across search, social, and programmatic channels. You will optimize campaigns, manage substantial budgets, and accelerate growth in the U.S. market, partnering with Creative, CRM and Trade teams to deliver measurable ROAS.

You will lead a team of digital specialists and agencies, translate data into actionable insights, and maintain strong tracking and reporting to inform leadership decisions.