Senior Digital & eCommerce Manager

Melrose Health; Melbourne; Hybrid; AUD 120,000 - 180,000; Full time

Benefits offered by this job

Flexible hybrid work

Product allowance

Staff discounts

Paid birthday leave

Paid parental leave

Gym membership discount

Free flu vaccinations

EAP

Employee recognition program

Wellbeing initiatives

Job summary

Melrose Group is seeking a Senior Digital & eCommerce Manager to lead digital marketing and eCommerce across a portfolio of wellness brands. You will report to the Head of Marketing & eCommerce and own strategies from acquisition to loyalty, collaborating with brand and product teams to deliver a best-in-class customer experience.

You’ll manage a talented digital team, drive performance across channels and partner with agencies to accelerate growth. Hybrid role based in Australia.

Qualifications

• 5+ years' experience leading digital marketing, eCommerce or online trading functions.
• Demonstrated success driving online revenue growth, acquisition and retention.
• Strong understanding of performance marketing, SEO, CRM and lifecycle management.
• Advanced experience with Shopify, CMS, CRM and marketing automation tools (Klaviyo highly regarded).
• Strong analytical capability with Google Analytics, GTM and reporting platforms.
• Experience managing external agencies and cross-functional stakeholder relationships.
• Proven ability to balance commercial outcomes with brand objectives.
• Strong commercial acumen with forecasting and P&L responsibilities.
• Outstanding communication, leadership and project management skills.

Responsibilities

• Lead and execute Melrose's digital marketing and eCommerce strategy to drive revenue growth and customer acquisition.
• Own and optimise website performance focusing on conversion and online sales growth.
• Manage performance channels including SEM, SEO, social, affiliates and paid campaigns.
• Drive CRM, loyalty and email marketing to increase retention and lifetime value.
• Monitor and analyse digital performance and provide actionable insights.
• Lead, coach and develop a high-performing Digital & eCommerce team.
• Collaborate cross-functionally to support broader brand and commercial objectives.

Skills

Digital marketing

eCommerce

Growth strategy

CRM & lifecycle

Tools

Shopify

CMS platforms

CRM tools

Klaviyo

Google Analytics

Google Tag Manager

Job description

• Hybrid, Full time role based in Rowville
• 12 month Parental Leave contract
• Lead the digital growth of iconic Australian wellness brands.

For over 50 years, Melrose Group has been a trusted name in Australian health and wellness. Home to category-leading brands including Melrose FutureLab and Best of the Bone, we're committed to creating premium, science-backed products that help people live healthier lives.

As we continue to expand our direct-to-consumer and digital channels, we're looking for an experienced and commercially driven Senior Digital & eCommerce Manager to join us at an exciting stage of our growth.

About the Role

This is a pivotal role with genuine ownership, real influence and a direct impact on the commercial success of our brands online. Reporting to the Head of Marketing & eCommerce, you'll lead Melrose's digital marketing and eCommerce function, turning commercial and brand objectives into high-performing digital strategies across a diverse portfolio of brands.

You'll oversee all aspects of the customer journey, from acquisition and conversion through to loyalty and retention, ensuring every touchpoint delivers a best-in-class experience. Working hand in hand with internal stakeholders and agency partners, you'll drive and accelerate results across our digital channels.You'll also lead and develop a talented digital team, building their capability and fostering a culture of performance.

Key Responsibilities

• Lead and execute Melrose's digital marketing and eCommerce strategy to drive revenue growth, profitability and customer acquisition.
• Own and optimise the performance of Melrose's websites, focusing on conversion, customer experience and online sales growth.
• Manage performance marketing channels including SEM, SEO, social media, affiliates and paid digital campaigns.
• Drive CRM, loyalty and email marketing strategies to increase customer retention, engagement and lifetime value.
• Monitor and analyse digital, eCommerce and trading performance, providing insights and recommendations to improve results.
• Manage agency and technology partners to ensure effective campaign delivery and platform performance.
• Lead, coach and develop a high-performing Digital & eCommerce team.
• Collaborate cross-functionally to ensure digital initiatives support broader brand and commercial objectives.

About You

You are a commercially savvy digital leader who thrives on delivering measurable business outcomes through data-driven decision making and exceptional customer experiences.

You will bring:

• 5+ years' experience leading digital marketing, eCommerce or online trading functions, preferably within FMCG, health, retail or consumer goods.
• Demonstrated success driving online revenue growth, customer acquisition and retention.
• Strong understanding of performance marketing, SEO, CRM, email marketing and customer lifecycle management.
• Advanced experience with digital platforms including Shopify, CMS platforms, CRM and marketing automation tools (Klaviyo highly regarded).
• Strong analytical capability with expertise in Google Analytics, Google Tag Manager and digital reporting platforms.
• Experience managing external agencies and cross-functional stakeholder relationships.
• Proven ability to balance commercial outcomes with brand objectives.
• Strong commercial acumen with forecasting and previous P&L responsibilities.
• Outstanding communication, leadership and project management skills.
• A proactive, hands-on approach and passion for continuous improvement.

Why Join Melrose?

• Work with some of Australia's most exciting health and longevity brands
• Join a collaborative, ambitious and purpose-led team
• Flexible hybrid working arrangements
• Generous product allowance and staff discounts
• Paid birthday leave and paid parental leave
• Discounted gym membership, free flu vaccinations and Employee Assistance Program (EAP)
• Employee recognition program and wellbeing initiatives supporting your mental, physical and financial wellbeing
• Opportunity to make a significant impact on the future growth of the business

Ready to Make an Impact?

If you're passionate about digital growth, customer experience and eCommerce excellence, we'd love to hear from you. Applications close Monday 9th November .

Please note that we will be reviewing and shortlisting candidates as applications are received. We reserve the right to close this advertisement earlier if a suitable candidate is found.

For further information please contact [e-mail].

Employment offers are subject to satisfactory reference checks, a pre-employment medical assessment, and confirmation of working rights.