Senior Business Analyst - Media

Talent Insights Group; Sydney; In loco; AUD 129.000 - 175.000; Tempo pieno

Descrizione del lavoro

Talent Insights Group is assisting a leading Australian retailer with a Senior Business Analyst contract role. You will partner with the Senior Product Manager, Data & Audience, to structure complex business and data problems into actionable engineering tasks.

This hands-on BA role focuses on data flows, identity, and audience activation within a CDP environment. The six-month contract involves running discovery workshops, documenting data requirements, and delivering well-defined Jira stories

Competenze

• 4 to 6+ years as a BA in data, MarTech, AdTech, retail media or eCommerce environments.
• Exposure to CDPs, identity resolution, first-party data, audience segmentation or cleanrooms.
• Strong workshop facilitation and the ability to break down ambiguous problems.
• Solid documentation skills (BPMN, UML or ERDs) and great user story writing.
• Hands-on SQL and comfort working with data schemas and APIs.
• Comfortable using GenAI tools to speed up your BA work.
• Snowflake or BigQuery experience is a bonus.

Mansioni

• Running discovery workshops across Data Science, Analytics, Ad Product, Engineering and Loyalty teams
• Mapping As-Is and To-Be data flows, from customer data ingestion and identity resolution through to audience creation and ad activation
• Writing functional specs, data requirements and delivery-ready Jira user stories with clear acceptance criteria
• Defining business logic and rules for audience segmentation, identity matching and privacy-compliant data sharing (cleanrooms)
• Working closely with data engineers, architects and tech leads to map integrations across CDP, cleanroom and ad serving systems
• Keeping documentation tight in Confluence (data dictionaries, traceability, RAID logs)

Conoscenze

BA experience

CDP exposure

Identity resolution

Audience segmentation

Workshop facilitation

Documentation skills

SQL

GenAI tools

Snowflake

BigQuery

Data privacy

Strumenti

Jira

Confluence

Descrizione del lavoro

We're working with one of Australia's biggest retail media businesses to find a Business Analyst for a 6 month initial contract. They're in a big phase of platform scale and are building out their CDP and audience segmentation capability from the ground up.
You'll work directly with the Senior Product Manager, Data & Audience, bringing structure to some pretty meaty business and data problems and turning them into something engineering can actually build.

Senior Business Analyst - Media/Retail

The opportunity

We're working with one of Australia's biggest retail media businesses to find a Business Analyst for a 6 month initial contract. They're in a big phase of platform scale and are building out their CDP and audience segmentation capability from the ground up.
You'll work directly with the Senior Product Manager, Data & Audience, bringing structure to some pretty meaty business and data problems and turning them into something engineering can actually build.

What you'll be doing

• Running discovery workshops across Data Science, Analytics, Ad Product, Engineering and Loyalty teams
• Mapping As-Is and To-Be data flows, from customer data ingestion and identity resolution through to audience creation and ad activation
• Writing functional specs, data requirements and delivery-ready Jira user stories with clear acceptance criteria
• Defining business logic and rules for audience segmentation, identity matching and privacy-compliant data sharing (cleanrooms)
• Working closely with data engineers, architects and tech leads to map integrations across CDP, cleanroom and ad serving systems
• Keeping documentation tight in Confluence (data dictionaries, traceability, RAID logs)

What you'll bring

• 4 to 6+ years as a BA in data, MarTech, AdTech, retail media or eCommerce environments
• Exposure to CDPs, identity resolution, first-party data, audience segmentation or cleanrooms
• Strong workshop facilitation and the ability to break down ambiguous problems
• Solid documentation skills (BPMN, UML or ERDs) and great user story writing
• Hands-on SQL and comfort working with data schemas and APIs
• Comfortable using GenAI tools to speed up your BA work
• Snowflake or BigQuery experience is a bonus