Senior Business Analyst - Advertising

Hydrogen Group; Sydney; On-site; AUD 120,000 - 180,000; Full time

Job summary

Hydrogen Group is seeking a Senior Business Analyst with a strong background in digital advertising and advertising technology. The role spans Product, Data and Engineering to translate complex business and technical challenges into clear requirements and data-driven decisions.

You will lead discovery workshops, map end-to-end advertising workflows and define solutions for improved platform capabilities and efficiency. A deep understanding of ad tech ecosystems and SQL/APIs will be advantageous.

Qualifications

• Senior Business Analyst with direct experience in digital advertising, ad tech or programmatic environments.
• Experience with advertising platforms such as Google Ad Manager or comparable ad serving and campaign management solutions.
• Understanding of advertising campaign lifecycles, including setup, targeting, delivery, impressions and performance measurement.
• Experience documenting data requirements, business rules, reporting logic and system integrations within advertising environments.
• Strong process mapping, requirements elicitation and stakeholder workshop facilitation skills.

Responsibilities

• Lead discovery workshops with Product, Operations, Sales, Data and Engineering stakeholders.
• Map end-to-end advertising workflows from campaign setup to billing and reporting.
• Translate advertising and technical requirements into functional specs, user stories and acceptance criteria.
• Define data requirements, business rules and KPI calculations across platforms.
• Analyze current advertising tech and data flows to identify gaps and opportunities for improvement.
• Collaborate with Engineering and Architecture to document integration requirements and APIs.
• Support development and optimization of digital advertising capabilities with practical technical solutions.
• Explore AI/automation opportunities to improve advertising operations and analysis processes.

Skills

Digital advertising

Ad tech

Programmatic advertising

Stakeholder facilitation

Agile delivery

Tools

Google Ad Manager

APIs

SQL

Job description

Senior Business Analyst – Advertising Technology & Data

We’re partnering with a leading organisation to find an experienced Senior Business Analyst with a strong background in digital advertising and advertising technology.

Working across Product, Data and Engineering, you’ll help translate complex business and technical challenges into clear requirements, improve advertising workflows and support the evolution of digital advertising capabilities. This role will suit someone who understands the advertising ecosystem, the platforms that power it and the data behind campaign delivery and performance.

The Role

As Senior Business Analyst, you’ll work closely with business and technology stakeholders to understand requirements, analyse existing advertising processes and define solutions that support improved platform capabilities, operational efficiency and data-driven decision-making.

Key responsibilities will include:

• Leading discovery workshops with Product, Advertising Operations, Sales, Data and Engineering stakeholders.
• Mapping end-to-end advertising workflows, from campaign setup and ad serving through to impression delivery, performance reporting and billing.
• Translating advertising and technical requirements into functional specifications, user stories, acceptance criteria and process documentation.
• Defining data requirements, business rules, KPI calculations and reporting logic across advertising platforms and systems.
• Analysing existing advertising technology, system integrations and data flows to identify gaps, dependencies and opportunities for improvement.
• Partnering with engineering and architecture teams to document integration requirements, APIs and technical dependencies.
• Supporting the development and optimisation of digital advertising capabilities, ensuring business requirements are translated into practical technical solutions.
• Exploring opportunities to leverage AI and automation to improve advertising operations and business analysis processes.

About You

You’re an experienced Senior Business Analyst with direct experience working within digital advertising, ad tech or programmatic advertising environments. You understand how advertising platforms operate, how campaigns are delivered and measured, and how business requirements translate into technical solutions.

You’ll bring:

• Proven Senior Business Analyst experience within digital advertising, ad tech, programmatic advertising or advertising technology platforms.
• Experience working with advertising platforms such as Google Ad Manager or comparable ad serving and campaign management solutions.
• An understanding of advertising campaign lifecycles, including campaign setup, targeting, ad delivery, impressions, pacing and performance measurement.
• Experience documenting data requirements, business rules, reporting logic and system integrations within advertising environments.
• Strong process mapping, requirements elicitation and stakeholder workshop facilitation skills.
• The ability to translate complex business needs into clear technical specifications, user stories and acceptance criteria.
• Experience collaborating with Product, Data, Engineering and Architecture teams in Agile delivery environments.
• Strong communication skills and the ability to bring structure to ambiguous business and technical challenges.

Desirable Experience

• Experience with programmatic advertising and the wider ad tech ecosystem, including DSPs, SSPs, ad exchanges or real-time bidding.
• Familiarity with advertising measurement, impression tracking, campaign reporting, audience targeting or advertising data platforms.
• Experience with advertising monetisation models, CPM pricing, campaign billing or impression reconciliation.
• Knowledge of APIs, SQL, data pipelines and integrations between advertising platforms.
• Experience using AI tools such as ChatGPT, Claude or Gemini to support discovery, requirements analysis and documentation.

Why Apply?

An opportunity to work on data-led initiatives within a leading Australian advertising business, collaborating across Product, Data and Technology to shape and improve digital advertising capabilities.