Senior Brand Strategy Leader for Purpose-Driven Growth

Anglicare Sydney; Ryde; On-site; AUD 180,000 - 240,000; Full time

Benefits offered by this job

Salary packaging

Professional development & leadership

Retaile discounts

EAP & Fitness Passport

Flexible benefits

Job summary

Anglicare Sydney is seeking an experienced General Manager-Brand to shape the future of its enterprise‑level brand. Reporting to the Group Chief Operating Officer, you will lead the development of the brand strategy and architecture, guiding a complex program to strengthen reputation, relevance and impact across the communities served.

This senior role requires navigating diverse stakeholders, leading transformational initiatives, and driving long‑term brand decisions with integrity and

Qualifications

• Senior leadership experience in brand strategy or marketing.
• Proven track record in major brand transformation or rebranding initiatives.
• Experience influencing executive leadership teams and boards.

Responsibilities

• Lead development of Anglicare's enterprise-wide brand strategy and future brand architecture.
• Partner with executives and external agencies to evaluate brand opportunities.
• Navigate complex stakeholder environments and align diverse audiences.
• Provide strategic leadership on brand positioning, messaging and reputation.
• Lead the change agenda to implement future brand decisions.

Skills

Strategic brand leadership

Stakeholder management

Brand strategy

Change management

Education

Marketing/Brand/Comms degree

Job description

Anglicare Sydney is seeking an experienced General Manager-Brand to shape the future of its enterprise‑level brand. Reporting to the Group Chief Operating Officer, you will lead the development of the brand strategy and architecture, guiding a complex program to strengthen reputation, relevance and impact across the communities served.

This senior role requires navigating diverse stakeholders, leading transformational initiatives, and driving long‑term brand decisions with integrity and