General Manager - Brand

Anglicare Sydney; Sydney; On-site; AUD 180,000 - 240,000; Full time

Benefits offered by this job

Salary packaging up to $15,900

Accommodation, meals & entertainment $

Professional development

Employee discounts

EAP

Fitness Passport

Job summary

Anglicare Sydney is seeking a strategic General Manager-Brand to shape our future brand strategy and architecture. You will partner with senior leaders and external agencies to guide a high-visibility branding program that strengthens our reputation and relevance across communities we serve.

The role focuses on developing long-term strategy, aligning diverse stakeholders, and driving organizational change while ensuring brand positioning and messaging stay fit-for-purpose as Anglicare grows.

Qualifications

• Senior leadership experience in brand strategy or marketing.
• Experience guiding a major brand transformation or rebranding initiative.
• Proven ability to influence executive teams, boards and diverse stakeholders.

Responsibilities

• Lead development of Anglicare’s enterprise-wide brand strategy and future architecture.
• Partner with executives and external agencies to evaluate brand opportunities.
• Guide stakeholder alignment and manage a complex, visible program.

Skills

Brand strategy

Stakeholder management

Change leadership

Executive engagement

Education

Tertiary qualifications in Marketing/Brand/Communications

Job description

Transform lives, every single day

Do you want a career that means more?

At Anglicare Sydney, we have been serving people, enriching lives and strengthening communities for more than 170 years. As one of Australia’s largest Christian organisations, we support thousands of older people, families, children and individuals through aged care, community services, housing and community services programs.

We are entering an exciting new chapter of growth and transformation. As we expand our services, we are seeking an experienced and strategic General Manager-Brand to help shape the future of one of Australia’s most recognised purpose-led brands.

Your Opportunity

Reporting to the Group Chief Operating Officer, you will lead the development of Anglicare’s future brand strategy, ensuring our brand architecture remains fit for purpose as the organisation continues to grow and evolve.

Working closely with executive leaders, diverse stakeholders, business unit leaders and external brand partners, you will guide a complex and highly visible strategic program focused on strengthening Anglicare’s reputation, relevance and impact across the communities we serve.

This role is ideal for a senior brand leader who enjoys solving complex challenges, building stakeholder alignment and driving meaningful organisational change. While implementation and execution will form part of the journey, the initial focus will be on developing the right long-term strategy and bringing stakeholders on that journey.

With integrity and influence, you will:

• Lead the development of Anglicare’s enterprise-wide brand strategy and future brand architecture.
• Partner with executive leaders, board stakeholders and external agencies to evaluate future brand opportunities.
• Navigate complex stakeholder environments and build alignment across diverse audiences.
• Provide strategic leadership on brand positioning, messaging and organisational reputation.
• Lead the change agenda required to successfully implement future brand decisions across the organisation.

What You’ll Bring

You are a strategic and influential brand leader with a proven ability to navigate complexity, build trust and lead transformational initiatives. You combine strong commercial and brand expertise with the emotional intelligence required to bring diverse stakeholders on a journey.

You are also passionate about fostering cultures built on integrity, compassion, excellence and service.

What’s Required

• Tertiary qualifications in Marketing, Brand, Communications or a related discipline
• Significant senior leadership experience in brand strategy or marketing
• Proven experience leading or supporting a major brand transformation and/or rebranding initiative
• Demonstrated success influencing executive leadership teams, boards and complex stakeholder groups
• Experience engaging and managing external brand, marketing or strategy agencies

What’s Preferred

• Experience within a purpose-led, not-for-profit, or similarly complex sectors
• Understanding of stakeholder engagement in values-based or community-focused environments
• Experience leading large-scale organisational change programs
• Exposure complex brand architecture environments
• Experience overseeing enterprise-wide brand governance and implementation.

Why Anglicare?

For 170 years Anglicare has been serving those in need - providing care to older people and services to the vulnerable. With our recent acquisition of Infinite Care and Autumn Aged Care, today we employ 9,500 staff and are blessed to serve alongside 1,500 volunteers. We provide meaningful opportunities and choice, both for the individuals and communities we support and the dedicated people here who make it happen.

At Anglicare,you’llget the stability and opportunities that come with a strong, well-established organisationthat’sready for the future.You’llbelong to a community of kind,humbleand respectful people. You will also be supported to gain new knowledge, deepen your experience andexpertise, and shape a rewarding career.

On top of that, here are just some of the tangible benefits you will enjoy in a career with us:

• Pay less tax on your income and increase your take home pay. With salary packaging, up to $15,900 of your income is tax free.
• Spend up to $2,650 onaccommodation,mealsandentertainment also tax free with salary packaging.
• Ongoing professional development and leadership training to advance your career
• Exclusive discounts to over 400 retailers
• Employee Assistance Program (EAP) and Fitness Passport with discounts to over 800 gyms for you and your family

Are you ready for a career that means more?

Anglicare is as wonderfully diverse as the customers and communities we support.

While we are guided by our Christian-based values, our team includes people of all faiths and backgrounds who share our commitment to serving others, and we value the diverse perspectives they bring.

We strongly encourage applications from Aboriginal and Torres Strait Islander peoples, and people of all ages, genders, abilities and cultural backgrounds.

Application Close Date: September 27, 2026