National Brand Strategy Director

HLB Mann Judd; Sydney; On-site; AUD 180,000 - 250,000; Full time

Job summary

HLB Mann Judd Australasian Association seeks a Head of Brand, Strategy & Communications to lead a future-focused national brand strategy across Australia and New Zealand. Reporting to the National Executive Leadership team, you will shape brand narratives, oversee campaigns, and drive stakeholder engagement with internal and external partners.

This senior role requires strategic, commercially minded leadership with experience in professional services, B2B environments and multi-office

Qualifications

• Strategic brand and communications leadership experience.
• Five+ years in a leadership role in brand/marketing.

Responsibilities

• Define and evolve national brand strategy, governance and identity across touchpoints.
• Lead campaigns, content strategies and digital initiatives to strengthen market presence.
• Act as a key stakeholder liaison across nine member firms and external partners.
• Mentor a small team and influence senior leaders on best practices.

Skills

Brand strategy

Leadership

Marketing

Communications

Digital marketing

Content strategy

Social media

PR

Analytics

Stakeholder engagement

Budgeting

Team mentoring

Education

Bachelor's degree in Marketing, Communications, Business or related field

Job description

HLB Mann Judd Australasian Association seeks a Head of Brand, Strategy & Communications to lead a future-focused national brand strategy across Australia and New Zealand. Reporting to the National Executive Leadership team, you will shape brand narratives, oversee campaigns, and drive stakeholder engagement with internal and external partners.

This senior role requires strategic, commercially minded leadership with experience in professional services, B2B environments and multi-office