Strategic Brand Leader for Purpose-Driven Growth

Anglicare Sydney; Sydney; On-site; AUD 180,000 - 240,000; Full time

Benefits offered by this job

Salary packaging up to $15,900

Accommodation, meals & entertainment $

Professional development

Employee discounts

EAP

Fitness Passport

Job summary

Anglicare Sydney is seeking a strategic General Manager-Brand to shape our future brand strategy and architecture. You will partner with senior leaders and external agencies to guide a high-visibility branding program that strengthens our reputation and relevance across communities we serve.

The role focuses on developing long-term strategy, aligning diverse stakeholders, and driving organizational change while ensuring brand positioning and messaging stay fit-for-purpose as Anglicare grows.

Qualifications

• Senior leadership experience in brand strategy or marketing.
• Experience guiding a major brand transformation or rebranding initiative.
• Proven ability to influence executive teams, boards and diverse stakeholders.

Responsibilities

• Lead development of Anglicare’s enterprise-wide brand strategy and future architecture.
• Partner with executives and external agencies to evaluate brand opportunities.
• Guide stakeholder alignment and manage a complex, visible program.

Skills

Brand strategy

Stakeholder management

Change leadership

Executive engagement

Education

Tertiary qualifications in Marketing/Brand/Communications

Job description

Anglicare Sydney is seeking a strategic General Manager-Brand to shape our future brand strategy and architecture. You will partner with senior leaders and external agencies to guide a high-visibility branding program that strengthens our reputation and relevance across communities we serve.

The role focuses on developing long-term strategy, aligning diverse stakeholders, and driving organizational change while ensuring brand positioning and messaging stay fit-for-purpose as Anglicare grows.