Senior Account Manager

Always Human Group; Sydney; Hybrid; AUD 120,000 - 180,000; Full time

Benefits offered by this job

Hybrid work

Lead major account

Industry credibility

Award-winning leadership

Culture & wellness focus

Job summary

Always Human Group is seeking a Senior Account Manager to lead one of its largest client relationships in the health and wellness space. The role centers on influencer marketing, social, events and activations, and you’ll be the senior client contact and creative partner.

You’ll mentor a small team, identify growth opportunities, shape strategy, and deliver four major PR stunts and partnerships each year. Expect cross-channel leadership, data-driven reporting and a strong focus on culture and

Qualifications

• Strong understanding of influencer marketing.
• Creative, strategic mindset with ability to bring ideas and deliver.
• Experience across social and confidence running events, brand activations or stunts.
• Track record as a senior client lead on a high-profile account.
• Genuine interest in health and wellness.
• Experience mentoring or supporting junior team members.
• Ability to juggle many moving parts with attention to detail and big picture.
• Bonus: PR experience generating earned media through stunts and activations.
• Bonus: experience in health, food or regulated categories with health claims.

Responsibilities

• Lead the day-to-day relationship on a flagship health and wellness account as the client’s trusted senior contact and creative partner.
• Think big picture: bring proactive ideas, identify growth opportunities and help shape where the brand goes next across social, influencer, PR and experiential.
• Lead influencer and creator strategy end-to-end, from talent selection and partnerships through to content, execution and reporting.
• Bring four major PR stunts and activations to life each year, from concept and creative through to logistics, on-the-day delivery and results.
• Manage big-name wellness partnerships, in the pilates, yoga and nutrition space.
• Oversee social content and creator programs, balancing creative ambition with smart, commercially grounded delivery.
• Keep the account running smoothly with the content calendars, approvals and workback schedules a growing account needs.
• Mentor and support a small team of Account Coordinators, and collaborate with our Strategy and Insights & Research teams.
• Track performance, turn data into insight and present with confidence, both to the client and internally.
• Stay ahead of trends in wellness, platforms, creators and culture, and bring them back to the work.

Skills

Influencer marketing

Social media

Event management

Mentoring

Content partnerships

Job description

THE ROLE

We're looking for a creative, big-picture Senior Account Manager to lead one of Always Human's biggest and fastest-growing client relationships: a globally recognised gut health brand.

This account sits at the centre of the health and wellness conversation. Our influencer work on it has been shortlisted at both the B&T Awards and the AiMCO Awards. We deliver four major PR stunts and activations a year, each with a dedicated budget, and big-name partnerships across the wellness space. There's a lot happening, and there's room to take it further.

You'll be the senior lead on the account, with your hands on the tools and a small team behind you. We want someone who brings ideas as well as delivery. You should spot the next opportunity, shape the work, and help the brand grow its place in culture.

Influencer marketing is the engine of this account, so a strong understanding of it is essential. You'll also need to be confident across social and running events and activations. PR experience is a big bonus. A real interest in health and wellness is key.

WHO WE ARE

Always Human is a sports and culture marketing agency that builds influence for brands and represents the talent who shape it.

We operate through two core divisions - Brand Marketing and Talent Representation.

As the retained marketing agency for clients including Oakley, YoPRO and Prime Video, we develop strategies, campaigns and partnerships that strengthen their place in culture.

Our Talent division represents a select group of athletes and creators, combining career guidance, commercial strategy and long-term brand building. Our roster includes football star Mary Fowler, Olympic champion Jess Fox, AFL young gun Will Ashcroft and hit sports podcast Hello Sport.

Our experience across both brand marketing and talent representation gives us a distinct advantage in understanding what each side values.

WHAT YOU'LL DO

• Lead the day-to-day relationship on a flagship health and wellness account as the client’s trusted senior contact and creative partner
• Think big picture: bring proactive ideas, identify growth opportunities and help shape where the brand goes next across social, influencer, PR and experiential
• Lead influencer and creator strategy end-to-end, from talent selection and partnerships through to content, execution and reporting, building on award-shortlisted work
• Bring four major PR stunts and activations to life each year, from concept and creative through to logistics, on-the-day delivery and results
• Manage big-name wellness partnerships, in the pilates, yoga and nutrition space.
• Oversee social content and creator programs, balancing creative ambition with smart, commercially grounded delivery
• Keep the account running smoothly with the content calendars, approvals and workback schedules a growing account needs
• Mentor and support a small team of Account Coordinators, and collaborate with our Strategy and Insights & Research teams
• Track performance, turn data into insight and present with confidence, both to the client and internally
• Stay ahead of trends in wellness, platforms, creators and culture, and bring them back to the work

WHAT YOU'LL BRING

• Essential: a strong understanding of influencer marketing, ideally gained at a social, influencer or integrated agency
• A creative, strategic mindset: you bring ideas to the table and think beyond the brief
• Experience across social, plus confidence running events, brand activations or stunts
• A track record as a senior client lead on a high-profile account
• A genuine interest in health and wellness (this is key)
• Experience mentoring or supporting junior team members
• The ability to juggle lots of moving parts without losing sight of the detail or the big picture
• Bonus: PR experience, especially generating earned media through stunts and activations
• Bonus: experience in health, food or other regulated categories, such as working with health claims

WHO THRIVES AT ALWAYS HUMAN

• You have a growth mindset and back yourself to make decisions
• You're comfortable moving fast, learning fast, and occasionally getting it wrong
• You care deeply about culture, people and quality, not just outputs
• You take ownership and don't wait to be told what to do
• You love sport, entertainment, wellness and culture
• You're a culture vulture with a finger on the pulse of trends and community conversation

We empower our team to lead, experiment and grow, with trust, accountability and support.

GROWTH AT ALWAYS HUMAN

We're serious about career progression and always look internally first when promoting. This role carries genuine seniority from day one on a growing account, with a clear pathway to broader responsibility as the agency scales.

WHY ALWAYS HUMAN

• A hot, independent agency with real momentum
• Lead one of the agency’s biggest accounts, with award-shortlisted influencer work
• 20 years of credibility, backed by a talent business no other agency can match
• New leadership with award-winning credentials
• Work across sport, entertainment, wellness, creators and talent
• Hybrid working, with 2 days WFH per week
• Industry recognition and ambitious growth plans
• A culture built on autonomy, trust and human creativity