Salesforce Product Owner: Shape CX & Sales Outcomes

Winc; Sydney; On-site; AUD 120,000 - 190,000; Full time

Job summary

Winc is seeking a Salesforce Product Owner to drive strategic direction, delivery and governance across CX and Sales. This hands-on role requires deep Salesforce expertise and proven ability to deliver measurable business outcomes.

You will own the Salesforce backlog, write user stories, and collaborate with CX, Sales and IT to prioritise requirements and maximise value. Reporting to the Head of CX Operations, you will deliver a 12–18 month roadmap, govern licences and apps, and partner with

Qualifications

• 5+ years of Salesforce experience in delivery, consulting, or architecture roles.
• Hands‑on experience across Sales Cloud and Service Cloud.
• End-to-end solution design and architecture experience.
• Backlog and project management experience using JIRA (or similar).
• Agile delivery experience (Scrum or Kanban).
• Strong user story writing with clear acceptance criteria.
• Proven stakeholder management across business and technical teams.

Responsibilities

• Own a 12–18 month Salesforce roadmap aligned to CX and Sales.
• Govern the platform including licences, apps, and vendor spend.
• Design and configure scalable Salesforce solutions.
• Deliver flows, automation, reports, and dashboards.
• Partner with developers and provide hands‑on platform support.
• Write user stories and lead sprint ceremonies.
• Coordinate testing, releases, and change management.

Skills

Salesforce

Backlog management

Agile

Stakeholder management

Education

Advanced Salesforce Certification (PAB / Sales Cloud / Service Cloud)

Tools

Apex

Lightning Web Components

SAP

Genesys

Job description

Winc is seeking a Salesforce Product Owner to drive strategic direction, delivery and governance across CX and Sales. This hands-on role requires deep Salesforce expertise and proven ability to deliver measurable business outcomes.

You will own the Salesforce backlog, write user stories, and collaborate with CX, Sales and IT to prioritise requirements and maximise value. Reporting to the Head of CX Operations, you will deliver a 12–18 month roadmap, govern licences and apps, and partner with