SALESFORCE PRODUCT OWNER

Winc; Sydney; On-site; AUD 120,000 - 190,000; Full time

Job summary

Winc is seeking a Salesforce Product Owner to drive strategic direction, delivery and governance across CX and Sales. This hands-on role requires deep Salesforce expertise and proven ability to deliver measurable business outcomes.

You will own the Salesforce backlog, write user stories, and collaborate with CX, Sales and IT to prioritise requirements and maximise value. Reporting to the Head of CX Operations, you will deliver a 12–18 month roadmap, govern licences and apps, and partner with

Qualifications

• 5+ years of Salesforce experience in delivery, consulting, or architecture roles.
• Hands‑on experience across Sales Cloud and Service Cloud.
• End-to-end solution design and architecture experience.
• Backlog and project management experience using JIRA (or similar).
• Agile delivery experience (Scrum or Kanban).
• Strong user story writing with clear acceptance criteria.
• Proven stakeholder management across business and technical teams.

Responsibilities

• Own a 12–18 month Salesforce roadmap aligned to CX and Sales.
• Govern the platform including licences, apps, and vendor spend.
• Design and configure scalable Salesforce solutions.
• Deliver flows, automation, reports, and dashboards.
• Partner with developers and provide hands‑on platform support.
• Write user stories and lead sprint ceremonies.
• Coordinate testing, releases, and change management.

Skills

Salesforce

Backlog management

Agile

Stakeholder management

Education

Advanced Salesforce Certification (PAB / Sales Cloud / Service Cloud)

Tools

Apex

Lightning Web Components

SAP

Genesys

Job description

At Winc, we inspire Australians with better ways to work and learn. We provide a wide range of products and solutions—from office and school essentials to print, marketing, and workspace technology—supporting over 100,000 workplaces nationwide.

We’re known for exceptional customer service (70%+ NPS) and were recognised in 2025 as an Australian Business Award winner for Customer Service Excellence and Customer Experience Management.

ROLE PURPOSE

The Salesforce Product Owner is responsible for the strategic direction, delivery, and governance of Salesforce across CX and Sales functions. This is a hands‑on role requiring deep Salesforce expertise, solution design capability, and the ability to deliver measurable business outcomes.

Reporting to the Head of CX Operations, this role owns the Salesforce roadmap, manages the backlog, and works closely with CX, Sales, and IT teams to deliver enhancements that improve productivity, reduce cost-to-serve, and enhance the customer experience.

KEY ACCOUNTABILITIES

• Own a 12–18 month Salesforce roadmap aligned to CX and Sales
• Govern the platform including licences, apps, and vendor spend

Strategy & Roadmap

• Own a 12–18 month Salesforce roadmap aligned to CX and Sales
• Advise on platform capabilities and new features (e.g. Einstein AI, Agentforce)
• Govern the platform including licences, apps, and vendor spend

Solution Design & Delivery

• Design and configure scalable Salesforce solutions
• Deliver flows, automation, reports, and dashboards
• Partner with developers and provide hands‑on platform support

Product Ownership & Agile

• Own the Salesforce backlog and Service ticket queue
• Write user stories and lead sprint ceremonies
• Coordinate testing, releases, and change management

Stakeholder Engagement

• Partner with CX, Sales, and IT to gather and prioritise requirements
• Translate business needs into technical solutions
• Champion user experience and value‑driven outcomes

WHAT WE LOOK FOR

Experience

• 5+ years’ Salesforce experience in delivery, consulting, or architecture roles
• Background as a Salesforce Consultant, Solution Architect, or Technical Lead
• Hands‑on experience across Sales Cloud and Service Cloud
• End-to‑end solution design and architecture experience
• Backlog and project management experience using JIRA (or similar)
• Agile delivery experience (Scrum or Kanban)
• Strong user story writing with clear acceptance criteria
• Proven stakeholder management across business and technical teams

Certifications (Required)

• One advanced certification (e.g. Platform App Builder, Sales Cloud Consultant, Service Cloud Consultant, or Application Architect)
• Experience with Marketing Cloud, Data Cloud, Agentforce, or Einstein AI
• Exposure to Apex and Lightning Web Components (LWC)
• Experience working with SAP, Genesys, or contact centre platforms
• Background in B2B, distribution, or supplies environments

WORKING WITH WINC

• Our highly engaged team work together to create a positive impact both at Winc and in the communities we operate. We are a collaborative bunch, continually improving our performance and the value we deliver.
• We believe we're better and smarter together and our values reflect our commitment to creating a welcoming, diverse and inclusive environment.
• We are focused on working towards a more sustainable future through our Winc Social Agenda - our plan to make a difference through Safe Work Practices, Gender Equity, First Nations Empowerment and Support, Climate Change, Responsible Packaging and Management of Waster as well as Ethical Sourcing. This is where we take action to make the biggest different.
• We're passionate about setting our people up for success and providing the training, tools and environment to enable you to perform your best and develop your career at Winc. Over 45% of the roles we advertised in 2025 were awarded to an internal candidate!
• We take care of our people through our internal Mental Health First Aider network, free access to our Employee Assistance Program, and generous leave entitlements to support you through the various priorities and stages of life (e.g. Lifestyle Leave, Volunteering Leave, Cultural Awareness Leave, Sorry Business Leave, Paid Parental Leave, Domestic Violence Leave).
• And finally, there's plenty of perks! Our much-loved quarterly Winc Awards recognition program, team discounts and plenty of corporate partner discounts.