Salesforce Effectiveness Manager

Abbott; Sydney; On-site; AUD 120,000 - 160,000; Full time

Job summary

Abbott in Sydney seeks a data-driven Senior Sales Analytics professional to lead Sales Force Effectiveness initiatives such as territory alignment, segmentation, targeting, and field force optimization. You will develop analytics solutions and dashboards using Power BI, and extract insights from SQL sources to inform commercial decisions.

Experience in CRM governance, adoption, data quality, and incentive program support is required.

Qualifications

• Significant experience in Sales Force Effectiveness or related analytics.
• Advanced SQL skills to manipulate and join large datasets.
• Power BI development including data modelling and DAX.

Responsibilities

• Lead SFE initiatives: territory alignment, segmentation, targeting, lists, call planning.
• Develop analytics solutions, dashboards, and reporting tools in BI platforms.
• Extract, transform, and analyze data from multiple sources for commercial insights.
• CRM governance, adoption, data quality, and continuous improvement.
• Support incentive compensation, targets, and operating plan execution.
• Deliver executive-ready insights to influence resource allocation.

Skills

SQL

Territory design

Sales analytics

Tools

Power BI

Databricks

Azure data platforms

Job description

Key responsibilities

Lead Sales Force Effectiveness (SFE) initiatives including territory alignment, customer segmentation, targeting, customer lists, call planning, and field force optimization.

Develop and maintain advanced analytics solutions, dashboards, and reporting tools using Power BI and other business intelligence platforms.

Extract, transform, and analyse data from multiple sources using SQL and modern data platforms to generate meaningful commercial insights.

Act as the CRM subject matter expert, driving system adoption, governance, training, data quality, and continuous improvement.

Support incentive compensation, target setting, performance measurement, and operating plan execution.

Integrate customer, sales, market, and operational data sources to provide a unified view of business performance.

Deliver executive-ready insights and recommendations that influence strategic decisions and resource allocation.

Champion data-driven decision making and foster a culture of continuous improvement across the organization.

About you

Significant experience in Sales Force Effectiveness, Commercial Excellence, Sales Operations, Business Analytics, or a related commercial function.

Advanced SQL skills with the ability to manipulate, analyse, and integrate large and complex datasets.

Power BI capability, including data modelling, dashboard development, DAX calculations, and data visualization best practices.

Exposure to Databricks, Azure data platforms, cloud analytics environments, or modern data engineering solutions.

Knowledge of territory design, territory optimization, customer segmentation, targeting, and resource allocation methodologies.

Good understanding of sales force performance management, incentive programs, and commercial effectiveness metrics.

Experience managing CRM platforms including user adoption, governance, process optimization, and data quality.

Ability to translate complex analysis into clear business recommendations and influence senior stakeholders.

Exceptional stakeholder management and business partnering skills with the ability to work effectively across cross-functional teams.

Strong commercial acumen with a passion for solving business problems through data and analytics.

About us

Abbott's nutrition business develops science-based nutrition products for people of all ages, from helping babies and children grow, to keeping adult bodies strong and active. Millions of people around the world count on leading brands – including PediaSure, Ensure, Glucerna – to help get the nutrients they need to live their healthiest life. Abbott is a global healthcare leader recognized as a great place to work in dozens of countries around the world and named one of the most admired companies in the world by Fortune 500.

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