Salesforce Effectiveness & Analytics Lead

Abbott; Sydney; On-site; AUD 120,000 - 160,000; Full time

Job summary

Abbott in Sydney seeks a data-driven Senior Sales Analytics professional to lead Sales Force Effectiveness initiatives such as territory alignment, segmentation, targeting, and field force optimization. You will develop analytics solutions and dashboards using Power BI, and extract insights from SQL sources to inform commercial decisions.

Experience in CRM governance, adoption, data quality, and incentive program support is required.

Qualifications

• Significant experience in Sales Force Effectiveness or related analytics.
• Advanced SQL skills to manipulate and join large datasets.
• Power BI development including data modelling and DAX.

Responsibilities

• Lead SFE initiatives: territory alignment, segmentation, targeting, lists, call planning.
• Develop analytics solutions, dashboards, and reporting tools in BI platforms.
• Extract, transform, and analyze data from multiple sources for commercial insights.
• CRM governance, adoption, data quality, and continuous improvement.
• Support incentive compensation, targets, and operating plan execution.
• Deliver executive-ready insights to influence resource allocation.

Skills

SQL

Territory design

Sales analytics

Tools

Power BI

Databricks

Azure data platforms

Job description

Abbott in Sydney seeks a data-driven Senior Sales Analytics professional to lead Sales Force Effectiveness initiatives such as territory alignment, segmentation, targeting, and field force optimization. You will develop analytics solutions and dashboards using Power BI, and extract insights from SQL sources to inform commercial decisions.

Experience in CRM governance, adoption, data quality, and incentive program support is required.