Sales Representative – Bakery Equipment

Moffat; Sydney; On-site; AUD 70,000 - 110,000; Full time

Job summary

Moffat Australia in Sydney is seeking a results‑driven Sales and Business Development professional to grow the bakery equipment business across NSW. The role is field‑based, covering Sydney metropolitan area and regional NSW, with travel to support customers and uncover new opportunities.

You'll meet customers, identify their operations needs, present solutions and build long‑term relationships with bakery groups, retailers and national accounts. A baker with hands‑on experience is preferred.

Qualifications

• Qualified baker with hands-on commercial bakery experience.
• Strong understanding of bakery operations and equipment.
• B2B sales or business development experience is valued.
• Proven ability to build relationships and negotiate with customers.
• Excellent communication, presentation and negotiation skills.

Responsibilities

• Drive sales and achieve agreed targets and budgets.
• Proactively generate new business across bakery and foodservice.
• Build and manage a strong sales pipeline through prospecting and networking.
• Develop relationships with bakery groups, retailers, wholesalers and national accounts.
• Identify opportunities and convert leads into profitable sales.
• Present and demonstrate Moffat bakery equipment and solutions.
• Understand customer needs and recommend the right equipment.
• Build long-term relationships with key customers.
• Provide product demonstrations, training and practical technical advice.
• Stay across market trends, customer needs and competitor activity.
• Maintain accurate CRM and pipeline records.
• Work closely with Moffat’s sales, product and service teams to maximise opportunities.

Skills

Qualified baker

Sales experience

Territory management

Negotiation

CRM experience

Presentation skills

Job description

About Moffat

The Moffat Group designs, develops, manufactures and markets a comprehensive range of high-quality products for the foodservice and baking industries.

With head office in Melbourne and sales and service operations across Australia, New Zealand, the UK and the US, Moffat has built its reputation on being close to its customers and delivering quality products backed by outstanding after-sales service.

With approximately 400 employees and more than 80 years of Australian operations, Moffat combines its own manufactured equipment with some of the world's most respected brands in the baking industry.

The Opportunity

This is a genuine sales and business development role with responsibility for growing Moffat's Bakery equipment business across NSW.

You’ll be out in the market identifying opportunities, opening new doors, developing existing customers and working with national chains, distributors, retailers and wholesale bakery businesses.

You’ll spend your time meeting customers, understanding their operations, identifying opportunities and presenting solutions that genuinely add value to their business.

The role is primarily on the road, covering the Sydney metropolitan area as well as regional NSW, with travel required to support customers and develop new opportunities.

What you'll be doing

• Drive sales and achieve agreed targets and budgets
• Proactively generate new business across bakery and foodservice
• Build and manage a strong sales pipeline through prospecting and networking
• Develop relationships with bakery groups, retailers, wholesalers and national accounts
• Identify opportunities and convert leads into profitable sales
• Present and demonstrate Moffat bakery equipment and solutions
• Understand customer needs and recommend the right equipment
• Build long-term relationships with key customers
• Provide product demonstrations, training and practical technical advice
• Stay across market trends, customer needs and competitor activity
• Maintain accurate CRM and pipeline records
• Work closely with Moffat’s sales, product and service teams to maximise opportunities

About You

We're looking for someone who is commercially driven, confident and hungry to succeed.

You will ideally have:

• Qualified baker with hands‑on commercial bakery experience
• Strong understanding of bakery operations, equipment and customer needs
• B2B sales, territory management or business development experience highly regarded
• Proven ability to build relationships, influence and negotiate with customers
• Confident presenting, demonstrating and selling products
• Proactive approach to generating new business and identifying sales opportunities
• Strong follow‑up, persistence and commercial drive
• Excellent communication, presentation and negotiation skills
• Strong commercial awareness and understanding of bakery market trends
• Self‑motivated, professional and customer‑focused, with the ability to work autonomously and as part of a team

Why Join Moffat?

You’ll have the opportunity to represent an established and respected name in the commercial bakery industry, with the support of an experienced sales and product team behind you.

This is a role where you can genuinely build a territory, grow a customer base and directly influence your earning potential through sales performance.

If you're a baker ready to take the next step into sales — or an experienced sales professional with strong bakery industry knowledge — we'd love to hear from you.