Sales Manager WA

Stanley Black and Decker; Western Australia; Hybrid; AUD 120,000 - 160,000; Full time

Benefits offered by this job

Discounts on Stanley Black & Decker/DB

Perkbox discounts

Parental leave benefits

Mental Health & Wellbeing day

Volunteer leave

LinkedIn Learning access

Fully maintained company vehicle

Job summary

Stanley Black & Decker Inc. is seeking a Sales Manager – WA to lead the WA sales team, drive profitable growth, and strengthen key customer relationships.

The role focuses on developing state sales plans, delivering commercial performance, and building a high-performing team culture that delivers results. You will oversee strategy execution, profitability improvements, and collaboration with internal stakeholders to ensure strong execution across sales, forecasting and support, in a hybrid/field

Qualifications

• Proven experience in a sales leadership role.
• Strong people leadership and management capability.
• Strategic sales, business development and customer relationships.
• Strong commercial and financial acumen with data interpretation.
• Experience developing and executing sales plans with revenue growth.
• Ability to analyse performance metrics and translate insights into action.
• Coaching capability to develop team members on product features and value selling.
• Proficient with Microsoft Office, SharePoint and Salesforce or similar CRM tools.

Responsibilities

• Lead, coach and develop the WA sales team for accountability and performance.
• Develop and execute state sales strategies to deliver revenue growth and profitability.
• Oversee state sales performance and identify profitability opportunities.
• Build customer growth plans targeting key accounts and end users.
• Drive disciplined sales execution: call planning, pipeline management, cadence.
• Expand margins via pricing discipline and product mix management.
• Use sales data to inform decisions and optimise ROI.
• Collaborate with internal teams for seamless sales, forecasting and support.

Skills

Sales leadership

People leadership

Strategic sales

Customer relationships

Financial acumen

Performance analysis

Coaching skills

Product knowledge

Tools

Salesforce

SharePoint

Microsoft Office

Job description

Perth, WA, Australia

Full time

REQ-1000053626

Position Title: Sales Manager WA

Location: Perth

Work Arrangement: Hybrid/Field

Employment: Permanent Full Time

January 2026 Start

Come build something that matters.

It takes great people to achieve greatness. People with a sense of purpose and integrity. People with a relentless pursuit of excellence. People who care about making things better For Those Who Make The World™. Sound like you?

Join our top-notch team of more than 43,500 diverse and high-performing professionals globally who are making their mark on some of the world’s most beloved brands, including DEWALT® , BLACK+DECKER® , SIDCHROME® , STANLEY® and CUB CADET® .

The Job

As Sales Manager – WA , you will lead our WA sales team with a strong focus on profitable growth , commercial performance , and customer development . This role is responsible for developing and executing state sales plans, strengthening key customer relationships, and building a high-performing team culture that delivers results.

You will also:

• Lead, coach and develop the WA sales team to drive accountability, capability and high performance.
• Develop and execute state sales strategies to deliver revenue growth, margin improvement and market share gains.
• Oversee and analyse state sales performance, identifying opportunities to improve profitability and commercial outcomes.
• Build and execute customer growth plans with a focus on key accounts and strategic end users.
• Target the strategic end users with clear growth plans and measurable outcomes
• Drive disciplined sales execution, including call planning, pipeline management and sales cadence.
• Expand margins through directional selling, pricing discipline and effective product mix management.
• Use sales and financial data to inform decisions, track performance and optimise return on effort and investment.
• Partner closely with internal stakeholders to ensure strong execution across sales, forecasting and customer support.

The Person

You love to learn, grow and be recognised for your valuable contributions. You are energised by leading people, building capability and delivering strong commercial outcomes. You are not intimidated by innovation. In fact, you embrace it. You also have:

• Proven experience in a sales leadership role, with responsibility for leading, coaching and developing a high-performing team.
• Strong people leadership and management capability, with the ability to set direction, build accountability and lift team performance.
• Demonstrated experience in strategic sales, business development and customer relationship management.
• Strong commercial and financial acumen, with the ability to interpret sales data, manage margin performance, and make sound business decisions.
• Experience developing and executing sales plans that deliver both revenue growth and profitability improvement.
• Confidence in analysing performance metrics, identifying trends and translating insights into action.
• Strong coaching capability, including training team members on product features, benefits and value-based selling.
• Proficient in using business systems such as Microsoft Office, SharePoint, Salesforce, or similar CRM/reporting platforms.
• A proactive, results-driven leadership style with the ability to influence, motivate and drive execution.
• Experience or exposure in the Tool Industry, Construction, or a similar environment would be highly regarded.

What You Get

• Discounts on Stanley Black & Decker tools and other partner programs.
• Discounts on groceries and retail purchases through Perkbox.
• Additional Parental Leave benefits.
• Additional leave, including an annual Mental Health and Wellbeing Day.
• One day of volunteer leave with Disaster Relief Australia.
• Access to LinkedIn Learning.
• Fully maintained company vehicle.

And More

We want our company to be a place you’ll want to be — and stay. Being part of our team means you’ll get to:

Grow: Be part of our global company with 20+ brands and opportunities to develop your skills across multiple career paths.

Learn: Access a wide range of learning and development resources.

Belong: Experience a great place to work where mutual respect and appreciation for diversity, equity and inclusion are part of everyday life.

Give Back: Help us continue making positive changes locally and globally through volunteerism, giving back, and sustainable business practices.

We Don’t Just Build The World, We Build Innovative Technology Too.

Joining the Stanley Black & Decker team means working in an innovative, tech-driven and highly collaborative team environment supported by over 43,500 professionals in 60 countries across the globe. Here, you’ll get the unique chance to impact some of the world’s most iconic brands including STANLEY TOOLS, DEWALT, CRAFTSMAN, MAC TOOLS and Black + Decker. Your ideas and solutions have the potential to reach millions of customers as we work together to write the next chapter in our history. Come build with us and take your career to new heights.

Who We Are

We’re the World’s largest tool company. We’re industry visionaries. We’re solving problems and advancing the manufacturing trade through innovative technology and our Industry 4.0 Initiative. We are committed to ensuring our state-of-the-art “smart factory” products and services provide greater quality to our customers & greater environmental and social value to our planet. We are unique in that we have a rich and storied history dating back to 1843, but that hasn't stopped us from evolving into a vibrant, diverse, global growth company.

Global Benefits & Perks

You’ll be rewarded with a competitive salary plus receive entitlements and benefits unique to your country of hire.

What You’ll Also Get

Career Opportunity: Career paths aren’t linear here. Being part of our global company with 60+ brands gives you the chance to grow and develop your skills along multiple career paths.

Learning & Development:

Our lifelong learning philosophy means you’ll have access to a wealth of state-of-the-art learning resources, including our Lean Academy and online university (where you can get certificates and specializations from renowned colleges and universities).

Diverse & Inclusive Culture:

We pride ourselves on being an awesome place to work. We respect and embrace differences because that’s how the best work gets done. You’ll find we like to have fun here, too.

Purpose-Driven Company:

You’ll help us continue to make positive changes in the local communities where we work and live as well as in the broader world through volunteerism, giving back and sustainable business practices.

For the builders and protectors, for the makers and explorers, for those shaping and reshaping our world through hard work and inspiration, Stanley Black & Decker provides the tools and innovative solutions you can trust to get the job done—and we have since 1843.