Sales Manager WA

Stanley Black & Decker; Western Australia; Hybrid; AUD 110,000 - 150,000; Full time

Benefits offered by this job

Tool discounts

Perkbox discounts on groceries

Parental leave

Mental Health & Wellbeing Day

Volunteer leave

LinkedIn Learning

Company vehicle

Job summary

Stanley Black & Decker is seeking a Sales Manager – WA to lead our Western Australia sales team from Perth. Hybrid/field role focused on profitable growth, customer development and strong team culture. Start date January 2026.

You will develop state sales plans, strengthen key customer relationships and drive performance through coaching, data-driven decisions and disciplined execution. The role requires strategic selling, margin discipline and cross-functional collaboration.

Qualifications

• Proven experience in a sales leadership role.
• Strong people leadership and management capability.
• Demonstrated experience in strategic sales, business development and customer relationship management.
• Strong commercial and financial acumen with ability to interpret sales data and margins.
• Experience developing and executing sales plans that deliver revenue growth and profitability.

Responsibilities

• Lead, coach and develop the WA sales team to drive accountability, capability and high performance.
• Develop and execute state sales strategies to deliver revenue growth, margin improvement and market share gains.
• Oversee and analyse state sales performance, identifying opportunities to improve profitability and commercial outcomes.
• Build and execute customer growth plans with a focus on key accounts and strategic end users.
• Target the strategic end users with clear growth plans and measurable outcomes.
• Drive disciplined sales execution, including call planning, pipeline management and sales cadence.
• Expand margins through directional selling, pricing discipline and effective product mix management.
• Use sales and financial data to inform decisions, track performance and optimise return on effort and investment.
• Partner closely with internal stakeholders to ensure strong execution across sales, forecasting and customer support.

Skills

Sales leadership

People management

Strategic sales

CRM & forecasting

Team coaching

Pricing & margins

Salesforce

Tools

Salesforce

Job description

Position Title: Sales Manager WA Location: Perth Work Arrangement: Hybrid/Field Employment: Permanent Full Time January 2026 Start

Come build something that matters. It takes great people to achieve greatness. People with a sense of purpose and integrity. People with a relentless pursuit of excellence. People who care about making things better For Those Who Make The World™. Sound like you? Join our top-notch team of more than 43,500 diverse and high-performing professionals globally who are making their mark on some of the world’s most beloved brands, including DEWALT®, BLACK+DECKER®, SIDCHROME®, STANLEY® and CUB CADET®.

The Job As Sales Manager – WA, you will lead our WA sales team with a strong focus on profitable growth, commercial performance, and customer development. This role is responsible for developing and executing state sales plans, strengthening key customer relationships, and building a high-performing team culture that delivers results.

• Lead, coach and develop the WA sales team to drive accountability, capability and high performance.
• Develop and execute state sales strategies to deliver revenue growth, margin improvement and market share gains.
• Oversee and analyse state sales performance, identifying opportunities to improve profitability and commercial outcomes.
• Build and execute customer growth plans with a focus on key accounts and strategic end users.
• Target the strategic end users with clear growth plans and measurable outcomes.
• Drive disciplined sales execution, including call planning, pipeline management and sales cadence.
• Expand margins through directional selling, pricing discipline and effective product mix management.
• Use sales and financial data to inform decisions, track performance and optimise return on effort and investment.
• Partner closely with internal stakeholders to ensure strong execution across sales, forecasting and customer support.

The Person You love to learn, grow and be recognised for your valuable contributions. You are energised by leading people, building capability and delivering strong commercial outcomes. You are not intimidated by innovation. In fact, you embrace it.

• Proven experience in a sales leadership role, with responsibility for leading, coaching and developing a high-performing team.
• Strong people leadership and management capability, with the ability to set direction, build accountability and lift team performance.
• Demonstrated experience in strategic sales, business development and customer relationship management.
• Strong commercial and financial acumen, with the ability to interpret sales data, manage margin performance, and make sound business decisions.
• Experience developing and executing sales plans that deliver both revenue growth and profitability improvement.
• Confidence in analysing performance metrics, identifying trends and translating insights into action.
• Strong coaching capability, including training team members on product features, benefits and value-based selling.
• Proficient in using business systems such as Microsoft Office, SharePoint, Salesforce, or similar CRM/reporting platforms.
• A proactive, results-driven leadership style with the ability to influence, motivate and drive execution.
• Experience or exposure in the Tool Industry, Construction, or a similar environment would be highly regarded.

What You Get

• Discounts on Stanley Black & Decker tools and other partner programs.
• Discounts on groceries and retail purchases through Perkbox.
• Additional Parental Leave benefits.
• Additional leave, including an annual Mental Health and Wellbeing Day.
• One day of volunteer leave with Disaster Relief Australia.
• Access to LinkedIn Learning.
• Fully maintained company vehicle.
• And More

We want our company to be a place you’ll want to be — and stay.

Being part of our team means you’ll get to: Grow: Be part of our global company with 20+ brands and opportunities to develop your skills across multiple career paths. Learn: Access a wide range of learning and development resources. Belong: Experience a great place to work where mutual respect and appreciation for diversity, equity and inclusion are part of everyday life. Give Back: Help us continue making positive changes locally and globally through volunteerism, giving back, and sustainable business practices.

We Don’t Just Build The World, We Build Innovative Technology Too. Joining the Stanley Black & Decker team means working in an innovative, tech-driven and highly collaborative team environment supported by over 43,500 professionals in 60 countries across the globe. Here, you’ll get the unique chance to impact some of the world’s most iconic brands including STANLEY TOOLS, DEWALT, CRAFTSMAN, MAC TOOLS and Black + Decker. Your ideas and solutions have the potential to reach millions of customers as we work together to write the next chapter in our history. Come build with us and take your career to new heights.

Who We Are

We’re the World’s largest tool company. We’re industry visionaries. We’re solving problems and advancing the manufacturing trade through innovative technology and our Industry 4.0 Initiative. We are committed to ensuring our state-of-the-art “smart factory” products and services provide greater quality to our customers & greater environmental and social value to our planet. We are unique in that we have a rich and storied history dating back to 1843, but that hasn't stopped us from evolving into a vibrant, diverse, global growth company.

Global Benefits & Perks

You’ll be rewarded with a competitive salary plus receive entitlements and benefits unique to your country of hire.

What You’ll Also Get

Career Opportunity

Career paths aren’t linear here. Being part of our global company with 60+ brands gives you the chance to grow and develop your skills across multiple career paths.

Learning & Development

Our lifelong learning philosophy means you’ll have access to a wealth of state-of-the-art learning resources, including our Lean Academy and online university (where you can get certificates and specializations from renowned colleges and universities).

Diverse & Inclusive Culture

We pride ourselves… You’ll find we like to have fun…

Purpose-Driven Company

You’ll help us continue to make positive changes in the local communities where we work and live as well as in the broader world through volunteerism, giving back and sustainable business practices.