Channel and Brand Activation Lead

WD-40 Company; Ryde; Hybrid; AUD 90,000 - 130,000; Full time

Benefits offered by this job

Brand-new office in Macquarie Park

Hybrid work arrangement

3pm Friday finish

Work-from-home flexibility 2 days/week

Job summary

WD-40 Company in Australia and New Zealand is seeking a Channel & Brand Activation Lead to translate our brand, channel and customer strategies into impactful campaigns, activations and digital content across ANZ.

This hands-on role partners with Sales and the Commercial team to drive trade marketing, retailer programs, product launches and customer activations, while measuring ROI and optimising performance across campaigns. Based in Macquarie Park, NSW with hybrid work options.

Qualifications

• Bachelor’s degree in Marketing, Business or related field preferred.
• Experience in trade marketing, customer/retail activation and multi‑channel campaigns.
• Knowledge of digital marketing, SEO and eCommerce helpful.

Responsibilities

• Bring customer and channel activations to life with campaigns, displays and POS materials across ANZ.
• Drive digital marketing execution across websites, campaigns and social channels.
• Support brand launches, promotions, events and product initiatives.
• Collaborate with Sales and the Commercial team to develop customer-specific programs.
• Work with agencies to deliver engaging content on time and within budget.
• Manage ANZ brand websites and ensure up-to-date product information.

Skills

Trade marketing

Activation campaigns

Digital marketing

Cross-functional collaboration

Budget management

Education

Bachelor’s degree in Marketing/Business

Tools

CRM platforms

Web analytics

Job description

We’re looking for a passionate Channel & Brand Activation Lead to bring our brand, channel and customer strategies to life across Australia and New Zealand. Reporting to the Marketing Manager and working closely with the Commercial team, you’ll turn marketing plans into impactful campaigns, digital content, customer programs and in-market activations that support sales growth and strengthen our brands.

From trade marketing, customer activations and retail programs to digital marketing, eCommerce, promotions and events, this is a hands‑on role where you’ll take marketing initiatives from strategy through to execution, bringing campaigns and activations to life in market. You’ll bring strong cross‑functional skills, a sharp commercial mindset and use performance insights to continually test, learn and improve how our brands show up across channels.

Work Location & Schedule

This position is based in Macquarie Park, NSW office, and offers ahybrid working arrangement, combining time in the office with the flexibility to work from home.

Sponsorship Eligibility & Relocation Services
Applicants must have work authorisation to work in Australia in which role this is based. This position is not eligible for visa sponsorship now or in the future.

Please note: We’ll be reviewing all applications from the week commencing 19 October 2026 and will be in touch with candidates following this review.

What You’ll Be Doing

This is an opportunity for someone who wants to make a visible commercial impact while working with an iconic Global brand. The role supports the core WD-40 Brands and will play a hands‑on role in bringing major campaigns, retailer programs, customer activations and new product launches to life in market. You’ll:

Bring customer and channel activations to life, developing campaigns, promotions, displays, merchandising solutions and point‑of‑sale materials across Australia and New Zealand.

Drive digital marketing execution across websites, digital campaigns, social media, SEO, content and other owned and paid digital channels.

Support our brands and product launches, helping deliver advertising, promotions, events, sampling, demonstrations and new product initiatives.

Partner closely with Sales and the broader Commercial team to develop customer‑specific programs and materials that support our customer and channel objectives.

Work with creative and digital agencies to develop engaging content, assets and campaigns that are delivered on time and within budget.

Manage our Australian and New Zealand brand websites, helping ensure product information, imagery and content remain relevant and up to date.

Measure what’s working, tracking campaign performance, ROI and activation effectiveness and turning insights into recommendations for improvement.

Manage multiple marketing projects and budgets, keeping activities moving across different priorities, markets and stakeholders.

Collaborate across our APAC and Global teams, supporting broader brand, digital, eCommerce and marketing initiatives.

What You’ll Bring to the Role

We’re looking for a commercially minded marketer who enjoys turning ideas into action and building strong partnerships across teams. Ideally, you’ll bring:

ABachelor’s degree in Marketing, Business or a related field is preferred, or equivalent relevant experience.

Sales or Marketing experience in trade, retail, automotive, hardware or FMCG-style environments.

Experience across trade marketing, customer and retail activation, digital marketing, sampling and tradeshow management and multi‑channel campaign execution.

Strong exposure to point‑of‑sale development, in‑store activation and working in partnership with Sales teams.

Knowledge of digital marketing, social media, content creation, SEO and eCommerce, with the ability to understand what connects with different audiences.

Strongcommunication and organisational skills, with the ability to balance multiple priorities and work collaboratively across local, regional and global teams.

What We Can Offer You!

Friendly team environment.

A brand-new, modern office in the heart of Macquarie Park.

3pm finish on Fridays.

Flexibility to work from home up to 2 days per week.

All inclusive company conferences and events.

Competitive remuneration.

Why You Should Apply

A strong values‑aligned organization where contributions are acknowledged and rewarded, and where 91% of our employees experience a sense of belonging.

A learning‑based culture where 77% of our team believe they can achieve their career objectives.

Over 95% employee engagement as of our most recent global employee survey.

91% of our people actively recommend WD‑40 Company as a great place to work.

Our “Why”

At WD‑40 Company, we believe that purpose‑driven, passionate people guided by our values create amazing outcomes. Our "why" is refreshingly simple - we exist to create positive lasting memories in everything we do.

Do You Align With Our Values?

At WD‑40 Company, we live, breathe, and play by our values every day. If you’re looking for a workplace where values are practiced, not just displayed on a wall, you’ll feel right at home here.

That extends to our commitment to sustainability. Living our values means aspiring to be net zero by 2050. Come join our team and help us build an enduring business for the future!

Thank you for considering WD‑40 Company in your career search!

Last but certainly not least:At WD‑40 Company we foster a culture of inclusion where all individuals are recognized, valued, respected, and experience a sense of belonging. All qualified applicants will receive consideration for employment without regard to individual characteristics that make us unique such as our backgrounds, experiences, qualities, talents, traits, beliefs, and preferences.