Sales Manager

The Fresh Collective; Sydney; On-site; AUD 90,000 - 120,000; Full time

Job summary

The Fresh Collective is seeking a commercially minded Sales Manager to drive growth across NSW venues and convert enquiries into event business. You’ll cultivate enduring client partnerships, coordinate with venue partners and internal teams, and lead proactive and reactive sales across a diverse venue portfolio.

You will report to the Head of Sales – NSW & ACT and build strong pipelines, manage relationships and deliver revenue growth across strategic accounts and key events in Sydney’s vibrant

Qualifications

• Experience in sales management or business development in hospitality, venues or catering.
• Proven track record of achieving sales targets and revenue growth.
• Strong negotiation, relationship-building and stakeholder-management skills.
• Excellent written and verbal communication abilities.

Responsibilities

• Manage inbound corporate and event enquiries, preparing tailored proposals and converting leads into confirmed business.
• Drive proactive sales activity through targeted outreach, networking and referrals.
• Develop and grow key client, corporate and venue-partner relationships.
• Identify opportunities to increase bookings and utilisation across venues.
• Create and implement sales plans aligned with revenue targets.
• Collaborate with venue managers to align on client requirements and service delivery.
• Build engagement plans for strategic accounts and repeat clients.
• Ensure seamless handover of events to planning and operations teams.
• Maintain accurate sales pipelines and client records in the CRM.
• Monitor conversion, revenue, utilisation and performance against targets.
• Prepare regular sales forecasts and pipeline updates.
• Represent The Fresh Collective at industry events and client entertainments.
• Contribute to ongoing improvement of sales systems and reporting.

Skills

Sales leadership

Business development

Event sales

Client relationship management

Communication

Tools

Momentus Elite CRM

Job description

Drive growth across Sydney’s event landscape, build enduring client partnerships and shape the success of The Fresh Collective’s venue portfolio.

The Fresh Collective is seeking a commercially minded, relationship-driven Sales Manager to lead proactive and reactive sales across our NSW venues.

In this pivotal role, you’ll convert corporate, social and wedding enquiries into exceptional event business, grow strategic accounts and uncover new opportunities across our diverse portfolio. You’ll work closely with venue partners, Event Managers and internal teams to deliver a seamless client experience - from first conversation through to event handover - while driving revenue, utilisation and long-term growth.

About the Role

Reporting to the Head of Sales – NSW & ACT, you’ll take ownership of sales activity across The Fresh Collective’s NSW venue portfolio. You’ll balance responsive enquiry management with proactive business development, using your market knowledge and commercial instincts to build strong pipelines, win new business and maximise opportunities across key dates and venues.

This is an ideal opportunity for an experienced event sales professional ready to make a genuine impact within one of Australia’s leading hospitality and events groups.

What You’ll Do

• Manage inbound corporate and event enquiries, preparing tailored proposals and converting leads into confirmed business
• Drive proactive sales activity through targeted outreach, networking, referrals and relationship building
• Develop and grow key client, corporate and venue-partner relationships
• Identify opportunities to increase bookings and utilisation across underleveraged venues
• Create and implement sales plans aligned with revenue and growth targets
• Work closely with venue managers to align on sales opportunities, client requirements and service delivery
• Build structured engagement plans for strategic accounts and repeat clients
• Ensure seamless handover of confirmed events to planning and operational teams
• Maintain accurate sales pipelines, client records and activity in Momentus Elite or a similar CRM system
• Monitor conversion, revenue, utilisation and performance against agreed targets
• Prepare regular sales forecasts, pipeline updates and performance reporting
• Represent The Fresh Collective at industry events, networking opportunities and client entertaining functions
• Contribute to the ongoing improvement of sales systems, processes and reporting

About You

You’re a confident, proactive sales professional with a genuine passion for events, hospitality and building meaningful client relationships. You know how to turn an enquiry into an opportunity, enjoy opening doors to new business and bring the commercial focus needed to grow revenue across a diverse venue portfolio.

You’ll bring:

• Demonstrated experience in sales management, business development or event sales within hospitality, venues or catering
• A strong track record of achieving sales targets, improving conversion and delivering revenue growth
• Experience managing corporate event enquiries and building tailored client proposals
• Strong negotiation, relationship-building and stakeholder-management skills
• Excellent written and verbal communication skills
• A proactive, organised approach to managing pipelines, opportunities and client needs
• Commercial awareness and confidence interpreting sales performance and revenue targets
• The ability to work collaboratively with venue partners, planning teams and internal stakeholders
• Knowledge of the Sydney events market is highly regarded
• Experience using CRM systems, Momentus Elite or similar sales reporting tools is highly regarded
• Experience mentoring or supporting sales team members is desirable

Why Join The Fresh Collective?

The Fresh Collective creates exceptional food, beverage and event experiences at some of Australia’s most iconic venues. Joining our NSW Sales team, you’ll have the opportunity to influence the growth of a dynamic offsite portfolio while working with a collaborative, passionate team.

• Join an established hospitality group with a reputation for exceptional food, service and events
• Drive meaningful revenue growth across a diverse NSW venue portfolio
• Build relationships with leading venues, clients and event partners
• Work with a supportive and experienced Sales, Events and Operations team
• Access genuine career development, including a pathway towards Senior Sales Manager
• Enjoy employee recognition initiatives and staff benefits
• If you’re ready to bring your event sales expertise, commercial drive and relationship-building skills to The Fresh Collective, we’d love to hear from you.