Sales and Marketing Manager

Fulcrum Resources; Melbourne; On-site; AUD 120,000 - 140,000; Full time

Benefits offered by this job

Competitive base salary

Career development

National brand visibility

Job summary

MW Toolbox in Campbellfield, VIC, seeks an experienced Sales and Marketing Manager to lead our sales and marketing functions across Victorian showrooms and product categories. You will shape strategies, oversee advertising, pricing and key accounts, and drive market growth.

You will manage a team, analyse market data, and collaborate with manufacturing and R&D to align product launches with customer demand. A strong track record in B2B and multi-site management is essential.

Qualifications

• Minimum 3 years of experience in a sales and/or marketing management role.
• A tertiary qualification in Business, Marketing, Commerce or a related field is highly regarded.
• Proven track record of developing and delivering sales and marketing strategies that achieve revenue targets.
• Experience in automotive aftermarket, 4WD accessories, vehicle fit-out, manufacturing or trade supply industries is highly regarded.
• Experience in B2B, fleet or multi-site retail sales management is desirable.
• Strong skills in pricing, budgeting, sales forecasting and reporting.
• Experience managing digital marketing, social media and CRM systems.
• Strong leadership, negotiation and communication skills.
• Current driver’s licence.

Responsibilities

• Plan, organize, direct and coordinate sales and marketing activities across the Victorian showroom network and product categories.
• Develop, implement and evaluate sales and marketing strategies, policies and annual plans aligned with business objectives.
• Direct market research and analyses sales data, pricing, competitor activity and trends in the Ute accessories, 4WD, touring, trade and electric work vehicle markets.
• Establish pricing strategies, discount structures and quoting guidelines for standard stock and custom-built products, including fleet and volume pricing.
• Identify and develop new markets and customer segments, including fleet operators, government and commercial clients, trade businesses and vehicle dealerships.
• Work with the group's corporate team to develop and manage fleet, government and commercial accounts in Victoria.
• Plan and manage advertising, digital marketing, social media and promotional campaigns, including product launches, seasonal promotions, events and expos.
• Oversee brand presentation across websites, catalogues, showrooms and trade and 4WD shows.
• Negotiate with key accounts, fleet customers and commercial partners, and manage major client relationships.
• Prepare and manage the sales and marketing budget, and monitor expenditure against targets.
• Prepare sales forecasts and performance reports for senior management.
• Liaise with manufacturing, installation, and research and development teams on product demand, lead times, custom build requirements and new product launches.
• Recruit, train, supervise and set KPIs for showroom sales and marketing staff.
• Monitor customer satisfaction, online reviews, warranty feedback and after-sales service to improve sales performance.

Skills

Leadership

Negotiation

Communication

Strategic planning

Pricing

Budgeting

Sales forecasting

CRM systems

Digital marketing

Multisite management

Education

Business/Marketing/Commerce degree

Tools

CRM systems

Job description

Company: MW Toolbox

Location: Campbellfield VIC 3061

Job Type: Full-time, Permanent

Salary: $120,000 – $140,000 per annum + superannuation

About Us

MW Toolbox is one of Australia's leading designers, manufacturers and retailers of aluminium vehicle storage and fit-out solutions.

Founded in Sydney in 1999, MW has grown over more than 25 years into a national business, with local manufacturing facilities and retail showrooms across Victoria, New South Wales, Queensland, South Australia and Western Australia, and a dedicated corporate team serving fleet customers nationwide.

Our range includes aluminium toolboxes, tray-mount and tub canopies, service bodies (chassis-mount canopies), ute and truck trays, tray and canopy combos, tradesman and camper trailers, slide-on campers, MOTOP® roof top tents, 12V power systems and canopy fit-outs, with a large proportion of our products custom-built to customer requirements. Supported by our in‑house research and development, we continue to introduce new products, including solutions for electric utes.

We are seeking an experienced Sales and Marketing Manager to lead the sales and marketing function of our company and drive growth across our product range and showroom network.

Key Responsibilities

• Plan, organize, direct and coordinate sales and marketing activities across the Victorian showroom network and product categories
• Develop, implement and evaluate sales and marketing strategies, policies and annual plans aligned with business objectives
• Direct market research and analyses sales data, pricing, competitor activity and trends in the Ute accessories, 4WD, touring, trade and electric work vehicle markets
• Establish pricing strategies, discount structures and quoting guidelines for standard stock and custom-built products, including fleet and volume pricing
• Identify and develop new markets and customer segments, including fleet operators, government and commercial clients, trade businesses and vehicle dealerships
• Work with the group's corporate team to develop and manage fleet, government and commercial accounts in Victoria
• Plan and manage advertising, digital marketing, social media and promotional campaigns, including product launches, seasonal promotions, events and expos
• Oversee brand presentation across websites, catalogues, showrooms and trade and 4WD shows
• Negotiate with key accounts, fleet customers and commercial partners, and manage major client relationships
• Prepare and manage the sales and marketing budget, and monitor expenditure against targets
• Prepare sales forecasts and performance reports for senior management
• Liaise with manufacturing, installation, and research and development teams on product demand, lead times, custom build requirements and new product launches
• Recruit, train, supervise and set KPIs for showroom sales and marketing staff
• Monitor customer satisfaction, online reviews, warranty feedback and after-sales service to improve sales performance

Skills and Experience

• Minimum 3 years of experience in a sales and/or marketing management role
• A tertiary qualification in Business, Marketing, Commerce or a related field is highly regarded
• A proven track record of developing and delivering sales and marketing strategies that achieve revenue targets
• Experience in automotive aftermarket, 4WD accessories, vehicle fit-out, manufacturing or trade supply industries is highly regarded
• Experience in B2B, fleet or multi-site retail sales management is desirable
• Strong skills in pricing, budgeting, sales forecasting and reporting
• Experience managing digital marketing, social media and CRM systems
• Strong leadership, negotiation and communication skills
• Current driver's licence

What We Offer

• A competitive base salary of $120,000 – $140,000 per annum (depending on experience) plus superannuation
• The opportunity to lead sales and marketing for a well-established Australian manufacturing brand
• Ongoing training and career development within a national business