Sales and Marketing Manager

Yering Meadows Golf Club; Melbourne; On-site; AUD 110,000 - 160,000; Full time

Job summary

Yering Meadows Golf Club in Melbourne seeks a Sales and Marketing Manager to formulate and execute commercial strategies that boost revenue across memberships, corporate partnerships, events, and club offerings.

You will report to the General Manager and lead multi-disciplinary teams, shaping brand positioning and market expansion for local and international segments. A strong golf industry passion and cross-cultural engagement are highly valued.

Qualifications

• 5+ years of progressive sales and marketing management experience, preferably in sporting venues or golf management.
• Proven ability to lead teams and drive revenue targets.
• Excellent written, verbal, and interpersonal communication for executive engagement.

Responsibilities

• Direct, lead, and manage the sales and marketing team with clear KPIs and targets.
• Formulate and execute sales and marketing plans to drive revenue and membership growth.
• Oversee brand positioning and promotional campaigns to expand market reach.

Skills

Sales leadership

Marketing strategy

Budget management

Stakeholder engagement

Job description

The Sales and Marketing Manager will formulate and execute overall commercial strategies, direct key promotional initiatives, and oversee high-level marketing campaigns. Working closely with senior management, this role is critical to driving revenue across membership programs, corporate partnerships, premium venue events, and overall club offerings. Reporting directly to the General Manager, you will play a pivotal role in driving commercial growth, elevating brand positioning, and expanding reach across local and international high-net-worth market segments.

Key responsibilities

• Direct, lead, and manage the sales and marketing team, setting clear KPIs, operational standards, and performance targets
• Formulate and execute comprehensive sales and marketing plans to drive commercial revenue, membership growth, and club sales targets
• Oversee multi-channel brand positioning and promotional campaigns to expand market reach across local and international customer segments
• Identify and negotiate key commercial partnerships, corporate sponsorships, and high-net-worth (HNW) membership opportunities
• Drive sales and revenue strategies for corporate golf events, international tournaments, and venue function packages
• Direct digital marketing, social media engagement, and public relations strategies to enhance brand profile and customer loyalty
• Analyze sales data, market trends, and campaign outcomes to evaluate performance and optimize commercial returns across all club operations
• Manage departmental budgets, forecast annual sales revenue, and allocate marketing resources to maximize return on investment (ROI)
• Cultivate and sustain key relationships with commercial partners, media contacts, corporate clients, and industry stakeholders
• Direct sales methods and arrangements by setting pricing strategies and credit arrangements for premium offerings

About you

• 5+ years of progressive sales and marketing management experience (preferably within sporting venues, golf management, or the sports and recreation industry)
• Demonstrated track record in defining corporate sales goals, managing departmental budgets, and executing comprehensive marketing strategies
• Proven ability to lead, mentor, and direct multi-disciplinary teams toward achieving commercial sales and revenue targets
• Exceptional high-level written, verbal, and interpersonal communication skills, with strong capability in executive stakeholder and corporate engagement
• Solid expertise in market expansion, customer engagement strategies, and brand positioning across local and international client segments
• A strong passion for golf and a deep commercial understanding of the sports, golf, and leisure industry
• Proficiency in Mandarin Chinese or experience in managing cross-cultural/international corporate relations is highly regarded (desirable)

About us

Established in 1925, Yering Meadows Golf Club (formerly Croydon Golf Club) is a premier 27-hole championship golf venue set across 330 acres in Melbourne's prestigious Yarra Valley. Renowned for its world-class Ross Watson-designed course, welcoming atmosphere, and modern clubhouse, the club caters to dedicated members, corporate partners, and international guests.