Sales And Marketing Coordinator

Sealink Whitsundays; Airlie Beach; On-site; AUD 60,000 - 80,000; Full time

Job summary

SeaLink Whitsundays in Airlie Beach, QLD, is seeking a Sales and Marketing Coordinator to drive awareness, engagement and bookings across our Whitsundays brands. You will create engaging campaigns, capture high-quality content, and build strong partnerships with local operators.

You’ll work across marketing channels, support email initiatives, and help grow guest experiences while collaborating with Sales, Reservations and Operations teams to deliver standout campaigns.

Qualifications

• Strong admin and organisational skills.
• Excellent written and verbal communication.
• Experience with Canva and content creation.
• Photography or videography experience.
• Experience with email marketing and customer databases.

Responsibilities

• Manage social media platforms and content calendar (reels, stories, videos, imagery).
• Join tours to capture authentic content for campaigns.
• Develop and coordinate marketing campaigns to boost awareness and bookings.
• Update website content, imagery, offers and product information.
• Support email marketing and direct-to-consumer initiatives.
• Coordinate brochures, signage and promotional materials.
• Build relationships with local tourism operators and businesses.
• Identify cross-promotional opportunities and partnerships.
• Represent brands at networking events and industry functions.
• Assist Sales with campaigns and promotions.
• Identify opportunities to improve conversion and bookings.

Skills

Administration

Communication

Social media

Content creation

Canva

Photography/Videography

Partnerships

Project management

AI tools

Proactive

Tourism marketing

Website/CMS

Email marketing

Analytics

Local network

Graphic design (basics)

Driver's license

Tools

Canva

CMS

AI tools

Job description

Sales and Marketing Coordinator SeaLink Whitsundays•Airlie Beach, QLD, AU

Be part of what makes the experience great

Work in the Beautiful Whitsundays

National Tourism Award Winning Company

About the role

Working across Red Cat Adventures, Whitsunday Jetski Tours and SeaLink Whitsundays, you’ll play an important role in driving awareness, engagement and bookings across our brands and experiences in the Whitsundays.

This is a hands-on, varied role for someone who loves tourism, marketing, content, and people. You’ll work closely with our Sales, Reservations and Operations teams to identify opportunities, create engaging campaigns and content, build strong local partnerships, and ultimately help more guests experience our products.

No two days will be the same. One day you could be out on the water capturing content; the next, coordinating a campaign, attending an industry event, updating the website, or working with a local business on a new partnership.

Your role will include:

• Managing our social media platforms and content calendar, including reels, stories, videos, imagery and promotional content
• Regularly joining our tours and experiences to capture authentic, high-quality content.
• Developing and coordinating marketing campaigns designed to increase awareness, engagement and bookings
• Identifying new sales and marketing opportunities, particularly during quieter periods
  Maintaining and updating website content, imagery, offers and product information.
• Supporting email marketing, databases and other direct-to-consumer marketing initiatives
• Coordinating brochures, signage, promotional material and other brand collateral
  Building relationships with local tourism operators, accommodation providers, agents and businesses
• Identifying and coordinating cross-promotional opportunities and partnerships that align with our brands
• Representing Red Cat Adventures and SeaLink Whitsundays at networking events, industry functions, trade events and community initiatives
  Supporting the Sales and Reservations teams with campaigns, promotions and tactical offers
• Working with the wider team to identify opportunities to improve conversion and drive additional bookings
• Monitoring guest reviews and online brand presence and identifying opportunities to showcase positive guest experiences
• Tracking and reporting on social media, campaign and marketing performance
  Monitoring competitor activity and tourism trends to identify new ideas and opportunities
• Ensuring our brands are represented consistently and professionally across all marketing channels
• Bringing fresh ideas to the table and proactively looking for new ways to promote our experiences and grow the business

About you

• We’re looking for someone creative, energetic, organised, and genuinely passionate about tourism and guest experience.
• You’ll be someone who can capture what makes an incredible day in the Whitsundays special and turn it into content and campaigns that make people want to book.
• You’ll be confident, proactive and comfortable building relationships, representing our brands in the community and working across different areas of the business.
• Most importantly, you’ll be someone who takes initiative, brings ideas to the table and gets things done.

Skills and Experience

• Strong administration and organisational skills
• Excellent written and verbal communication skills
• Confident using social media platforms, scheduling content and monitoring performance
• Strong content creation skills with an eye for what makes engaging social and digital content
• Experience using Canva or similar content creation platforms
• Photography, videography or social media content creation experience
• Professional and confident representing the business with industry partners and within the community
• Ability to manage multiple projects and priorities at once
• Comfortable using AI and embracing technology to improve efficiency, creativity and productivity
• A proactive attitude and willingness to get involved across all areas of the role
• Previous experience in tourism, marketing, sales or a similar role
• Website or CMS management experience
• Experience with email marketing and customer databases
• Understanding of digital marketing, paid social and online advertising.
• Experience interpreting marketing and social media analytics
• Existing connections within the Whitsunday tourism community
• Experience coordinating events, promotions, famils or community initiatives
  Basic Graphic design experience
• Current driver's license

About Us

SeaLink Whitsundays is part of SeaLink Marine & Tourism which operates nationally recognized brands that connects travelers from around Australia and the world to our most iconic destinations, holidays and experiences. Carrying more than eight million customers annually, SeaLink Marine & Tourism is one of Australia’s largest tourism and transport operators delivering brilliant customer experiences.

SeaLink Marine & Tourism is part of theKelsian Group- Australia’s largest integrated multi-modal transport provider and tourism operator, with established bus operations in Australia, USA, Singapore, London and the Channel Islands.

We aim to provide meaningful and sustainable employment opportunities that are free from barriers, support and celebrate the diverse talents of our team members, improve awareness of the value of diversity and inclusion across our organisation, and enable our leaders to champion diversity and inclusion. We welcome and encourage applications from Aboriginal and Torres Strait Islanders, LGBTQIA+, people with disability and people from diverse cultural backgrounds.