Tourism Marketing & Content Coordinator

Sealink Whitsundays; Airlie Beach; On-site; AUD 60,000 - 80,000; Full time

Job summary

SeaLink Whitsundays in Airlie Beach, QLD, is seeking a Sales and Marketing Coordinator to drive awareness, engagement and bookings across our Whitsundays brands. You will create engaging campaigns, capture high-quality content, and build strong partnerships with local operators.

You’ll work across marketing channels, support email initiatives, and help grow guest experiences while collaborating with Sales, Reservations and Operations teams to deliver standout campaigns.

Qualifications

• Strong admin and organisational skills.
• Excellent written and verbal communication.
• Experience with Canva and content creation.
• Photography or videography experience.
• Experience with email marketing and customer databases.

Responsibilities

• Manage social media platforms and content calendar (reels, stories, videos, imagery).
• Join tours to capture authentic content for campaigns.
• Develop and coordinate marketing campaigns to boost awareness and bookings.
• Update website content, imagery, offers and product information.
• Support email marketing and direct-to-consumer initiatives.
• Coordinate brochures, signage and promotional materials.
• Build relationships with local tourism operators and businesses.
• Identify cross-promotional opportunities and partnerships.
• Represent brands at networking events and industry functions.
• Assist Sales with campaigns and promotions.
• Identify opportunities to improve conversion and bookings.

Skills

Administration

Communication

Social media

Content creation

Canva

Photography/Videography

Partnerships

Project management

AI tools

Proactive

Tourism marketing

Website/CMS

Email marketing

Analytics

Local network

Graphic design (basics)

Driver's license

Tools

Canva

CMS

AI tools

Job description

SeaLink Whitsundays in Airlie Beach, QLD, is seeking a Sales and Marketing Coordinator to drive awareness, engagement and bookings across our Whitsundays brands. You will create engaging campaigns, capture high-quality content, and build strong partnerships with local operators.

You’ll work across marketing channels, support email initiatives, and help grow guest experiences while collaborating with Sales, Reservations and Operations teams to deliver standout campaigns.