CRM & Loyalty Specialist — Hybrid, Data-Driven Campaigns

Bras N Things South Africa (Pty) Ltd; Melbourne; Ibrido; AUD 70.000 - 95.000; Tempo pieno

Vantaggi offerti da questo lavoro

Hybrid working

Learning & development programs

Wellness programs

Staff discounts on Hanes brands

Descrizione del lavoro

Hanes Brands Australasia is seeking a CRM Analyst in Melbourne to support the CRM, Loyalty and Personalisation team. You will own execution, data requests and operational workflows to deliver campaigns faster and more accurately, across email, SMS and in-app journeys.

The role builds customer journeys, segments and reports performance, ensuring data quality and timely testing. A collaborative, detail‑oriented candidate with 1–2+ years in CRM is well suited for this busy, hybrid position.

Competenze

• 1-2+ years experience in CRM, lifecycle marketing, loyalty or customer marketing, ideally within retail or eCommerce.
• Hands-on experience using a CRM or marketing automation platform such as Dotdigital, Salesforce Marketing Cloud, Braze or Klaviyo.
• Experience working with customer data, including behavioural and transactional datasets and segmentation.
• Experience executing and QAing email, SMS, push and automated customer journeys.
• Analytical skills, with the ability to interpret campaign performance to produce clear and actionable insights.
• Strong Excel skills and Power BI or an equivalent reporting tool.
• Understanding of A/B testing, control groups and test-and-learn methodologies.
• Attention to detail, problem-solving and organisational skills, with the ability to manage multiple priorities.

Mansioni

• Own execution, data requests and operational workflows to speed delivery and improve accuracy.
• Translate briefs into executed campaigns and ensure data and audiences are set up for success.
• Build and QA customer journeys and SMS campaigns; create high-quality segments.
• Report on performance and support testing; monitor workflows and platform issues.

Conoscenze

CRM experience

Marketing automation

Data analysis

Email campaigns

Excel

Power BI

AB testing

Stakeholder communication

Campaign optimization

Strumenti

Dotdigital

Salesforce Marketing Cloud

Braze

Klaviyo

Descrizione del lavoro

Hanes Brands Australasia is seeking a CRM Analyst in Melbourne to support the CRM, Loyalty and Personalisation team. You will own execution, data requests and operational workflows to deliver campaigns faster and more accurately, across email, SMS and in-app journeys.

The role builds customer journeys, segments and reports performance, ensuring data quality and timely testing. A collaborative, detail‑oriented candidate with 1–2+ years in CRM is well suited for this busy, hybrid position.