Customer Retention Marketing Specialist (12 month FTC)

Parity Consulting; Sydney; On-site; AUD 110,000 - 150,000; Full time

Job summary

Parity Consulting is seeking a Customer Retention Marketing Specialist in Sydney, hybrid role bridging acquisition and long-term value. You will own end-to-end retention strategy, design Braze canvases, run cross-sell campaigns, and coordinate across Product, Data and Compliance to reduce churn and boost multi‑product adoption.

The role emphasises regulatory-compliant communications, data-driven insights, and a hands-on approach to nurture and grow the customer base within a growing fintech

Qualifications

• Hands-on Braze experience in live production, building/mapping multi-step canvases and automations.
• Proven CRM campaigns that grow acquisition and retention with measurable revenue impact.
• Experience in wealth management/fintech or financial services with regulatory marketing knowledge.
• Ability to translate churn/LTV data into actionable priorities for lifecycle campaigns.
• Strong copywriting for emails, in-app messages, and communications with compliance coordination.

Responsibilities

• Own end-to-end retention and engagement strategy across the product suite to reduce churn and grow CLV.
• Build, test, and optimise Braze canvases and automations reflecting brand experience.
• Design cross-sell campaigns to drive multi‑product adoption while maintaining customer experience.
• Develop segmentation/personas with data to tailor onboarding, engagement, cross-sell, and win-back flows.
• Oversee content end-to-end including newsletters and market updates with regulatory review.
• Monitor campaign performance against churn/retention/CLV metrics and optimise.
• Be the Braze expert for the marketing team and share best practices.

Skills

Braze

CRM marketing

Retention marketing

Lifecycle campaigns

Data segmentation

Copywriting

Regulatory compliance understanding

Tools

Braze

Job description

The Company

Our client is a high-growth fintech platform revolutionising how Australians invest and build wealth.With a mission to make investing accessible to everyone, they combine innovative technology with genuine customer-centric values, building deep trust through transparent communication and user-friendly tools.

The Opportunity

We're recruiting a Customer Retention Marketing Specialist to own retention and engagement strategy end-to-end for a growing, multi-product platform.This is a hands‑on role that sits at the heart of the customer lifecycle, bridging acquisition and long-term customer value.You'll lead strategy development and personally execute it through Braze, working closely with Product, Data, and Compliance teams to reduce churn, grow customer lifetime value, and drive multi-product adoption across the platform.

This is a 12-month fixed-term contract role based in Sydney (hybrid, with one day working from home per week).

Key Accountabilities

• Develop and own the end-to-end retention and engagement strategy across the full product suite, translating data insights into a clear roadmap that reduces churn and grows customer lifetime value
• Build, test, and optimise lifecycle canvases, journeys, and automations within Braze to a high standard, ensuring every customer touchpoint reflects the brand's commitment to exceptional experience
• Design and execute cross-sell campaigns that drive multi-product adoption and increase average revenue per user, while maintaining strong customer experience standards
• Partner with the Data team to build customer segmentation and personas, creating targeted, personalised campaigns across onboarding, engagement, cross-sell, and win‑back lifecycle stages
• Own customer content end-to-end, including weekly newsletters and market updates, coordinating compliance review and ensuring all communications meet regulatory standards
• Monitor and report on campaign performance against churn, retention, customer lifetime value, and engagement metrics, using data to guide ongoing optimisation
• Act as a trusted reference point on retention best practice and Braze expertise for the wider marketing team

Ideal Experience

• Essential: Hands‑on, proven experience owning and managing Braze end-to-end in a live production environment, having personally built, tested, and launched multi‑step canvases and automations
• Demonstrated track record of lifting both acquisition and retention metrics through strategic CRM campaigns, with measurable impact on customer growth and revenue outcomes
• Significant experience in retention, lifecycle, or CRM marketing roles within wealth management, investment platforms, fintech, or financial services, with strong understanding of regulatory requirements for marketing communications
• Strong capability to interpret complex churn, customer lifetime value, and engagement data, translating insights into actionable strategic priorities and multi‑stage lifecycle campaigns
• Strong copywriting ability across email, in‑app messaging, and customer communications, with experience coordinating compliance in regulated environments

Why Apply

• Lead retention and acquisition strategy for a fintech platform with a genuine mission to make investing accessible and help Australians build financial security through education and intuitive tools
• Work in a hybrid environment with genuine flexibility, and contribute to an organisation that values autonomy, integrity, and customer‑first thinking
• Shape the direction of retention strategy and customer experience for a growing platform serving a diverse and expanding customer base

Whether you are a sports fanatic, shark diver or part‑time antique collector, we celebrate your uniqueness.Parity Consulting works with clients who embrace diverse and inclusive environments and empower their teams to bring their authentic whole self to work. We encourage people with different beliefs, abilities, backgrounds and life experiences to contact us.At Parity, we believe in people, not just data. Every application is reviewed by a real person, ensuring your experience and individuality are genuinely valued throughout the recruitment process.