Marketing Specialist, Performance & LAM

The Hospitals Contribution Fund Of Australia Limited; Sydney; On-site; AUD 85,000 - 105,000; Full time

Benefits offered by this job

Flexible working arrangements

Parental leave 18 weeks

Job summary

The Hospitals Contribution Fund Of Australia Limited (HCF) is seeking a Local Area Marketing Specialist on a 12-month max-term contract in Sydney. You will work with our branch network, agencies and internal teams to plan and execute local campaigns, activations and partnerships that generate leads and grow business.

You’ll help shape local marketing roadmaps, manage agency relationships, and leverage insights to improve campaign effectiveness in a dynamic, collaborative environment that puts

Qualifications

• Experience delivering marketing campaigns, local activations, events or community engagement initiatives.
• Experience working with creative, production or media agencies to develop and deliver marketing assets and campaigns.
• Strong stakeholder management skills with the ability to build effective relationships across teams and influence outcomes.
• Strong analytical skills and the ability to interpret campaign results, identify opportunities and make informed recommendations.
• Experience coordinating marketing activity across multiple channels, with exposure to local area marketing, retail marketing or community-based campaigns highly regarded.
• Strong written, verbal and interpersonal communication skills, with a high level of attention to detail.

Responsibilities

• Deliver local campaigns and activations with branch network to drive awareness and leads.
• Collaborate with agency partners and internal stakeholders to deliver marketing assets and campaigns.
• Support development of local marketing roadmaps and opportunities based on local insights.
• Utilise performance data to continuously improve campaign effectiveness and ROI.
• Manage relationships with branches and partners to ensure timely delivery and alignment.

Skills

Campaign delivery

Local activations

Events coordination

Stakeholder management

Analytics

Communication

Education

Marketing degree

Job description

Join HCF on a 12-month max-term contract delivering local campaigns, activations and partnerships that drive leads and growth. This is a 12-month max-term contract opportunity within HCF's Local Area Marketing team at an exciting time of growth and investment. Local Area Marketing is a growing focus for HCF and plays an important role in helping us strengthen our presence in the communities we serve. As a Local Area Marketing Specialist, you'll work closely with our branch network, agency partners and internal stakeholders to deliver local campaigns and activations that drive awareness, generate leads and support business growth. This is a hands‑on role where you'll help bring local marketing plans to life, from community events and shopping centre activations through to out‑of‑home advertising, local partnerships and branch‑led campaigns. You'll work alongside branch teams to understand local opportunities, make recommendations on marketing investment and support the delivery of initiatives that connect with local audiences and deliver measurable outcomes. You'll also play an important role in shaping local marketing roadmaps, managing agency relationships and using performance insights to continuously improve campaign effectiveness. Working within a collaborative marketing team, you'll help ensure activity is aligned to HCF's brand, strategic priorities and commitment to delivering Uncommon Care. You're a marketing professional who enjoys seeing campaigns come to life and understands the role local marketing plays in driving engagement, leads and business performance.

About you

You may already be working in a Local Area Marketing, Retail Marketing, Field Marketing, Campaigns, Events or Activations role and be looking for your next step. Equally, you may have started your career in a customer‑facing or branch‑based environment and moved into marketing, bringing valuable insight into how local communities and customers engage with brands.

• Experience delivering marketing campaigns, local activations, events or community engagement initiatives.
• Experience working with creative, production or media agencies to develop and deliver marketing assets and campaigns.
• Strong stakeholder management skills with the ability to build effective relationships across teams and influence outcomes.
• Strong analytical skills and the ability to interpret campaign results, identify opportunities and make informed recommendations.
• Experience coordinating marketing activity across multiple channels, with exposure to local area marketing, retail marketing or community-based campaigns highly regarded.
• Exposure to activations, events, shopping centre marketing, local partnerships, out‑of‑home advertising or print marketing.
• Strong written, verbal and interpersonal communication skills, with a high level of attention to detail.

• Tertiary qualifications in Marketing, Communications, Advertising or a related discipline, or equivalent experience.
• Experience within financial services, insurance, health, banking, retail or another customer‑focused industry will be highly regarded.
• Most importantly, you'll be someone who enjoys collaborating with others, takes ownership of delivering outcomes and shares HCF's commitment to putting people first.

About HCF

At HCF, our purpose is to bring our human touch to healthcare. Since 1932 we’ve been putting our members and their health first. As Australia’s largest not-for-profit health fund, we cover 2 million members with health, life, travel and pet insurance and our vision is to make healthcare understandable, affordable, high quality and member centric. We want to be true health partners to our members, easily guiding the healthcare choices that are right for them.

Culture & Benefits

Purpose-driven passion

We’re united by a common purpose: to make healthcare affordable, understandable, high quality and member-focused.

Wellness and work-life balance

We’ll empower you with the necessary skills and tools to support your personal wellbeing journey, ensuring you perform at your best. Our offerings include: Flexible working arrangements 50% subsidy on HCF hospital and/or extras cover Family-friendly certified employer 18 weeks of parental leave for all new parents Mental health and wellbeing programs, including workshops, fitness classes, flu vaccinations, skin checks and more Discounts on HCF’s products, including life, pet and travel Insurance, as well as discounts at Fitness First gyms and on our eyecare products.

Collaboration and inclusivity

We embrace diversity as our strength and are committed to maintaining an inclusive and collaborative work environment. Our workplace is welcoming and safe for all our employees, irrespective of their unique characteristics including age, ethnicity, cultural or spiritual background, gender identity, disability, education and socio-economic status.

Continuous learning and growth

We believe in lifelong learning. HCF provides opportunities for personal and professional development. From workshops to mentorship programs, we encourage your growth and curiosity.

People & Culture

At HCF, we want our people to feel supported and empowered to be their best self at work. We create a flexible, inclusive, family-friendly culture so our employees are inspired and motivated to achieve the best for themselves and our members.

Our values and purpose

Our purpose is to bring a human touch to every part of the healthcare system, in big ways and small. Our values inform the way we do things. They help us build the culture we need to realise our purpose.

Values

• Step Forward
• Get There Together
• Make it Better
• Stay Human
• Walk in Their Shoes

Investments in people

We’ve invested in our people and teams to ensure they’re equipped to reach their career goals. We help team members expand their skill sets and develop personally through various internal and external courses, as well as broaden their on‑the‑job experience through transfers, secondments or promotions.