Retail & Performance Marketing Manager

Hyundai Motor Company; Sydney; On-site; AUD 140,000 - 180,000; Full time

Benefits offered by this job

Car lease program

Onsite gym

Onsite cafe

Paid parental leave

CSR program

EAP & wellbeing

Job summary

Hyundai Motor Company Australia is seeking an experienced Retail & Performance Marketing Manager to lead national retail and CORE marketing activities for Hyundai and Genesis across Australia. The role translates sales priorities into customer-focused campaigns, owns retail media strategy, and drives always-on performance marketing with a strong focus on lead generation and conversion.

You will manage a high-performing team, partner with Sales, Finance, Product, and dealer networks, and oversee

Qualifications

• Experience in retail, performance, or integrated marketing within a complex commercial environment.
• Strong experience developing and executing retail marketing strategies that deliver measurable sales and lead generation outcomes.
• Proven expertise in media planning, budget management, digital marketing performance, and campaign optimisation.
• Demonstrated people leadership experience with the ability to coach, mentor, and develop high-performing teams.
• Strong stakeholder management skills, with experience influencing senior leaders, dealer networks, and external partners.
• Excellent analytical skills with the ability to interpret data, identify trends, and translate insights into actionable business recommendations.
• Outstanding communication and presentation skills, with the ability to engage diverse audiences and present complex information clearly.
• Tertiary qualifications in Marketing, Business, or a related discipline (preferred).

Responsibilities

• Lead the development and delivery of national retail marketing campaigns for Hyundai and Genesis, translating sales and business priorities into customer-focused activity that drives enquiry and retail performance.
• Own retail media strategy, planning and investment, ensuring budgets and channel mix are aligned to commercial priorities and optimised for performance.
• Lead always-on and CORE performance marketing activity across key digital channels, with a strong focus on lead generation, conversion and measurable customer outcomes.
• Use campaign, customer, media and market data to identify performance opportunities, inform investment decisions and continuously improve marketing effectiveness.
• Partner closely with Sales, Finance, Product, Regional General Managers and the dealer network to ensure marketing activity supports national and regional business priorities.
• Lead the development of dealer marketing initiatives and programs, including DAC-funded activity, local market opportunities and dealer marketing support.
• Drive campaign measurement and reporting, translating performance into clear insights, recommendations and actions for senior stakeholders.
• Lead agency and external partner relationships, ensuring strong strategic thinking, effective execution, media optimisation and creative delivery.
• Own Retail and CORE marketing budgets, including forecasting, expenditure management, reconciliation and governance.
• Lead, coach and develop the Retail Assistant Manager and Performance Marketing Specialist, building a culture of commercial thinking, accountability, collaboration and continuous improvement.

Skills

Retail marketing

Performance marketing

Integrated marketing

Media planning

Budget management

Digital marketing

Team leadership

Stakeholder management

Data analysis

Communication

Education

Marketing degree

Business degree

Job description

Working at Hyundai Motor Company Australia

"Progress for Humanity"

At Hyundai, we believe progress only becomes meaningful when it's connected with humanity. Humanity guides us in our decision making and drives our innovations. That's why we want to become lifetime partners with our customers by delivering tomorrow's innovation today, everywhere and for everyone.

Hyundai Motor Company Australia (HMCA) continues to enrich its product line-up with vehicles that are helping to build solutions for a more sustainable future, such as NEXO, the world's first dedicated hydrogen-powered SUV and the award-winning IONIQ 5, redefining electric mobility and innovation. Hyundai have committed to Carbon Neutral by 2045.

We aim to reset how customers, employees and brand representatives think and feel about our brand and do this by always having our founder, Chung Ju-Yung's have a go attitude at the forefront of everything we do. At HMCA, we proudly live by the 'Have you tried it?' ethos and philosophy to progress and grow as a company.

The Opportunity

An exciting opportunity exists for an experienced Retail & Performance Marketing Manager to lead Hyundai and Genesis retail and performance marketing activity across Australia.

This commercially focused role will translate business and sales priorities into effective marketing strategies that drive customer demand, generate quality enquiries and support retail sales performance. Reporting to the Senior Manager, Retail & Performance Marketing, you will lead a high-performing team and work closely with Sales, Finance, Product, Regional teams, the dealer network and agency partners to deliver measurable business outcomes.

This is a 13-month parental leave cover contract, commencing September 2026 and concluding at the end of October 2027.

About the Role

As the Retail & Performance Marketing Manager, you will:

• Lead the development and delivery of national retail marketing campaigns for Hyundai and Genesis, translating sales and business priorities into customer-focused activity that drives enquiry and retail performance.
• Own retail media strategy, planning and investment, ensuring budgets and channel mix are aligned to commercial priorities and optimised for performance.
• Lead always-on and CORE performance marketing activity across key digital channels, with a strong focus on lead generation, conversion and measurable customer outcomes.
• Use campaign, customer, media and market data to identify performance opportunities, inform investment decisions and continuously improve marketing effectiveness.
• Partner closely with Sales, Finance, Product, Regional General Managers and the dealer network to ensure marketing activity supports national and regional business priorities.
• Lead the development of dealer marketing initiatives and programs, including DAC-funded activity, local market opportunities and dealer marketing support.
• Drive campaign measurement and reporting, translating performance into clear insights, recommendations and actions for senior stakeholders.
• Lead agency and external partner relationships, ensuring strong strategic thinking, effective execution, media optimisation and creative delivery.
• Own Retail and CORE marketing budgets, including forecasting, expenditure management, reconciliation and governance.
• Lead, coach and develop the Retail Assistant Manager and Performance Marketing Specialist, building a culture of commercial thinking, accountability, collaboration and continuous improvement.

About you

To be successful in this role, you will bring:

• Experience in retail, performance, or integrated marketing within a complex commercial environment.
• Strong experience developing and executing retail marketing strategies that deliver measurable sales and lead generation outcomes.
• Proven expertise in media planning, budget management, digital marketing performance, and campaign optimisation.
• Demonstrated people leadership experience with the ability to coach, mentor, and develop high-performing teams.
• Strong stakeholder management skills, with experience influencing senior leaders, dealer networks, and external partners.
• Excellent analytical skills with the ability to interpret data, identify trends, and translate insights into actionable business recommendations.
• Outstanding communication and presentation skills, with the ability to engage diverse audiences and present complex information clearly.
• Tertiary qualifications in Marketing, Business, or a related discipline (preferred).

This is an excellent opportunity for a strategic and commercially minded marketing leader who is passionate about driving performance, delivering impactful customer campaigns, and influencing business outcomes across two iconic automotive brands.

Why work for Hyundai Motor Company Australia?

We take great pride in creating an inclusive, energised and team-based workplace with meaningful experiences, encouraging innovation and a growth mindset.

• HMCA & GMAu: Exposure to all facets of the business, its products and future business.
• Learning & Development: Personalised LMS System and clear L&D strategy for all staff. Exciting formal learning offering's with internationally recognised organisations.
• Leave Benefits: Paid Parental Leave, Celebration , Volunteer, Exam Leave and more!
• Employee Vehicle Lease Program > Utilise our Hyundai Cars at a reduced price.
• Subsidised: Gym with personal trainer on-site, onsite café with barista made coffee.
• Travel: 2 Minute walk from the Sydney Metro and bus station, making it an ease to travel.
• CSR Program: Contribute to our Hyundai Help for Kids, which has raised over $15 million for not-for-profit organisations focused on the betterment of children's lives.
• EAP Converge: Access to professional assistance for personal or work-related issue. Health & Wellbeing resources and more.
• Newly renovated office: Open-plan layout that stimulates productivity and collaboration.

We are an equal opportunity employer where our values form the foundation of our culture - customer, challenge, collaboration, people and globality.