Remote Senior Paid Ads & High-Ticket Funnel Specialist

Lever, Inc.; Australia; Remote; AUD 90,000 - 150,000; Part time

Benefits offered by this job

25 contracted hours per week

Remote work worldwide

Weekly payments

Training and upskilling

Job summary

Lever, Inc. in Australia seeks a Senior Paid Ads & Funnel Specialist to drive paid acquisition, high-ticket funnels, and data-driven optimization. You will own Meta and Google Ads campaigns, build GoHighLevel funnels, and ensure accurate attribution across platforms while developing SOPs for scalable marketing processes.

The role is a long-term independent contractor opportunity with potential to expand into leadership, offering remote work worldwide and weekly payments on a contracted schedule.

Qualifications

• 3+ years hands-on paid advertising experience.
• Advanced practical experience with Meta Ads Manager and Google Ads.
• Proven experience building and optimizing high-ticket funnels (1,500–5,000+).
• Hands-on experience with GoHighLevel and familiarity with marketing automation and CRM workflows.
• Strong understanding of paid media metrics, campaign optimization, conversion tracking, and performance analysis.
• Experience with Meta Pixel, Conversions API, GA4, and UTM tracking.
• Strong written English for ad copy, reporting, SOP creation, and professional client communication.
• Familiarity with short-form video, UGC-style creative, creative testing, and hook development.
• Familiarity with Meta's Special Ad Category requirements, particularly for financial-services advertising.
• Experience with Notion, Slack, Google Sheets, Excel, or comparable tools for documentation, communication, and reporting.
• Strong analytical and problem-solving abilities, with the capacity to make independent, data-informed decisions.
• Ability to take ownership of marketing systems and operate effectively with limited supervision.
• Ability to document processes clearly and support the training of other team members.
• Bonus experience includes TikTok Ads, finance or coaching businesses, high-ticket service businesses, or marketing-team leadership.
• Professional English communication skills and availability to work the agreed schedule aligned with 9:00 AM–2:00 PM CST, Monday through Friday.

Responsibilities

• Manage and continuously optimize Meta Ads and Google Ads campaigns, with potential future responsibility for TikTok Ads.
• Monitor campaign performance and use data to optimize audiences, creative, messaging, hooks, budgets, and campaign structures.
• Build and optimize high-ticket marketing funnels in GoHighLevel, including landing pages, application forms, checkout flows, and follow-up sequences.
• Monitor the complete lead journey from initial ad interaction through conversion, identifying and resolving funnel or follow-up issues.
• Maintain and troubleshoot Meta Pixel, Conversions API, Google Analytics 4, and UTM tracking to ensure accurate attribution and reporting.
• Track key performance indicators such as cost per lead, cost per sale, conversion rates, and ROAS, and prepare clear weekly performance reports.
• Develop and test ad copy, headlines, hooks, short-form video scripts, UGC-style concepts, and other creative approaches.
• Conduct ongoing creative and messaging tests and use performance data to guide future campaign decisions.
• Create structured, step-by-step SOPs in Notion covering advertising, funnels, tracking, and recurring marketing processes.
• Keep marketing systems organized and repeatable while communicating campaign performance, issues, priorities, and next steps clearly.
• Support the onboarding and training of future marketing team members as the business expands.

Skills

Paid advertising

Meta Ads Manager

Google Ads

High-ticket funnels

GoHighLevel

Analytics

SOP documentation

Campaign optimization

Creative testing

Notion

Slack

CRM workflows

Tools

GoHighLevel

Meta Pixel

GA4

Conversions API

UTM tracking

Notion

Slack

Google Sheets

Excel

Job description

Lever, Inc. in Australia seeks a Senior Paid Ads & Funnel Specialist to drive paid acquisition, high-ticket funnels, and data-driven optimization. You will own Meta and Google Ads campaigns, build GoHighLevel funnels, and ensure accurate attribution across platforms while developing SOPs for scalable marketing processes.

The role is a long-term independent contractor opportunity with potential to expand into leadership, offering remote work worldwide and weekly payments on a contracted schedule.