CPT-11593 Senior Paid Ads & Funnel Specialist

20four7va

Sydney

Remote

AUD 99,000 - 178,000

Part time

14 days+

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Benefits offered by this job

Competitive rates

Weekly payments

Free training and upskilling

Supportive community

Job summary

20four7VA is seeking offshore independent contractors to deliver remote marketing services for clients worldwide, focusing on high-ticket ads and funnels for women entrepreneurs and entertainers. The Senior Paid Ads & Funnel Specialist will manage campaigns, build funnels, and document processes to enable training of others.

The role is hands-on, senior-level, with independence and long-term growth opportunities.

Qualifications

3 years of hands-on paid advertising experience with demonstrated results.
Advanced experience with Meta Ads Manager.
Solid hands-on Google Ads experience.
Proven experience building and optimizing high-ticket funnels (1,500–5,000 offers).
Hands-on experience with GoHighLevel.
Experience with Notion and Slack.
Strong understanding of paid advertising metrics, campaign optimization, and conversion tracking.
Experience with Meta Pixel, Conversions API, GA4, and UTM tracking.
Familiarity with short-form video, UGC-style creative, and hook testing.
Familiarity with Meta’s Special Ad Category requirements for financial services.
Strong written English for ad copy, reporting, and SOP documentation.
Ability to work independently and take ownership of marketing systems.
Strong analytical and problem-solving skills.
Ability to document processes and train others.

Responsibilities

Manage and optimize Meta Ads and Google Ads campaigns.
Support TikTok Ads for future launches.
Monitor campaign performance and adjust based on data.
Test ad copy, hooks, messaging, and audiences.
Identify underperforming campaigns and optimize accordingly.
Scale campaigns with strong performance.
Build and optimize high-ticket funnels in GoHighLevel.
Create and maintain landing pages, forms, checkout, and follow-up sequences.
Review funnel performance and improvements for conversions.
Ensure lead flow and follow-up from ad to conversion.
Support funnels for offers in the $1,500–$5,000 range.
Set up and maintain Meta Pixel and Conversions API tracking.
Manage GA4, UTMs, and related tracking.
Troubleshoot tracking issues and ensure accurate data.
Prepare clear weekly performance reports.
Write and test ad copy and video ad scripts.
Develop UGC-style video creative concepts and testing.
Document SOPs in Notion; train future team members.

Skills

Paid ads management

Meta Ads Manager

Campaign optimization

Analytics & tracking

Ad copy testing

Independent work

English writing

Tools

GoHighLevel

Notion

Slack

Meta Ads Manager

Google Ads

GA4

Meta Pixel

Conversions API

UTM tracking

TikTok Ads

Job description

Title: CPT-11593 Senior Paid Ads & Funnel Specialist

Independent Contractor — CPT-11593 Senior Paid Ads & Funnel Specialist/Marketing VA/Senior-Advanced Level (Remote).

Overview

20four7VA is seeking offshore independent contractors to deliver remote services to clients worldwide, with a primary focus on developed markets such as the United States, the United Kingdom, Canada, and Australia.

We are seeking a Senior Paid Ads & Funnel Specialist to manage paid advertising campaigns, high-ticket marketing funnels, tracking, and campaign optimization for a growing business serving high-earning women entrepreneurs and entertainers.

This is a hands-on senior-level marketing role for someone who already has proven experience managing paid advertising and building high-ticket funnels. The VA will be expected to work independently, analyze campaign performance, test and optimize campaigns, and document processes so they can eventually be taught to other team members.

This is intended to be a long-term position with the opportunity to grow into a larger marketing and leadership role.

The objective of each engagement is to assist the client in improving business efficiency, enhancing service delivery, or supporting operational functions through high-quality, task-specific services rendered by a qualified contractor.

Scope of Services

Paid Advertising Management

Manage and optimize Meta Ads campaigns and Google Ads campaigns.
Support the future launch and management of TikTok Ads.
Monitor campaign performance and make data-driven optimization decisions.
Test ad creative, hooks, messaging, and audiences on an ongoing basis.
Identify underperforming campaigns or creative and make appropriate adjustments.
Scale campaigns and creative that demonstrate strong performance.

High-Ticket Funnel Management

Build and optimize high-ticket marketing funnels in GoHighLevel.
Create and maintain landing pages, application forms, checkout processes, and follow-up sequences.
Review funnel performance and identify opportunities to improve conversion rates.
Ensure lead flow and follow-up processes work correctly from initial ad interaction through conversion.
Support funnels for offers in the approximate $1,500–$5,000 range.

Tracking & Analytics

Set up and maintain Meta Pixel and Conversions API tracking.
Manage Google Analytics 4 (GA4), UTMs, and related tracking systems.
Troubleshoot tracking issues and verify that campaign data is being captured accurately.
Monitor key marketing metrics, including cost per lead, cost per sale, and ROAS.
Prepare clear weekly performance reports for the client.

Ad Copy & Creative Testing

Write and test ad copy, hooks, headlines, and short-form video ad scripts.
Help develop UGC-style and short-form video creative concepts.
Conduct regular creative testing to identify effective messaging and angles.
Use campaign data to guide future creative decisions.

Documentation & Team Support

Create clear, step-by-step SOPs in Notion for campaigns, funnels, tracking, and recurring processes.
Keep marketing processes organized and repeatable.
Help train and onboard future marketing team members as the business grows.
Communicate clearly regarding campaign performance, issues, priorities, and next steps.

Each engagement is based on a defined scope of work and is governed by an independent contractor agreement. Services must be performed professionally, with adherence to any timelines, guidelines, and deliverables agreed upon in writing.

Skills

3 years of hands-on paid advertising experience with demonstrated results.
Advanced experience with Meta Ads Manager.
Solid hands-on Google Ads experience.
Proven experience building and optimizing high-ticket funnels, preferably for $1,500–$5,000 offers.
Hands-on experience with GoHighLevel.
Experience with Notion and Slack.
Strong understanding of paid advertising metrics, campaign optimization, and conversion tracking.
Experience with Meta Pixel, Conversions API, GA4, and UTM tracking.
Familiarity with short-form video, UGC-style creative, and hook testing.
Familiarity with Meta’s Special Ad Category requirements for financial services.
Strong written English for ad copy, reporting, and SOP documentation.
Ability to work independently and take ownership of assigned marketing systems.
Strong analytical and problem-solving skills.
Ability to clearly document processes and train others.

BONUS QUALIFICATIONS

TikTok Ads experience.
Experience working in the finance or coaching industry.
Experience training, mentoring, or leading marketing team members.
Experience managing campaigns for high-ticket service businesses.

APPLICATION SOFTWARE / REQUIRED TOOLS

Paid Advertising: Meta Ads Manager, Google Ads, TikTok Ads (bonus)
Funnel & CRM:GoHighLevel
Tracking & Analytics:Meta Pixel, Conversions API, Google Analytics 4, UTM tracking
Documentation & Communication:Notion, Slack
Reporting:Google Sheets, Excel, or similar reporting tools

Work Schedule

Contracted Hours per Week: 25 Hours
Scheduled Working Days: Monday through Friday (unless otherwise mutually agreed in writing)
Daily Working Time: 9:00 AM — 2:00 PM CST

Note: The Company will make reasonable efforts to align the Assigned VA’s schedule with the Client’s preferred hours as set forth above. However, availability may vary based on time zones, capacity, and the contracted hours set in this SOW. Any changes must be mutually agreed to in writing through a revised SOW.

Terms of Engagement

Contractors will operate under a Master Services Agreement and a Statement of Work
This is not an offer of employment; contractors are not employees of 20four7VA or any client
All compensation is processed through 20four7VA according to the terms of the engagement

Role Summary & Requirements