Remote eCommerce GM — Lead DTC Brand Growth

NOBS Health; Nelson Bay; Remote; AUD 100,000 - 130,000; Full time

Job summary

NOBS Health is seeking an eCommerce General Manager to own the business end-to-end—website performance, product catalogue, pricing, customer service, and all marketing. This fully remote role reports to the founder and have autonomy to drive revenue growth across Australia or globally.

You will lead paid ads, email, retention, and optimize conversions using Shopify. Prior DTC leadership and strong numerical skills are essential; health or supplements background is a plus.

Qualifications

• Experience running a direct-to-consumer brand with revenue growth.
• Hands-on Shopify experience essential.
• Comfortable with numbers: conversion rates, AOV, CAC.
• Ability to read and act on performance metrics.
• Supplements or health experience is a plus, not required.

Responsibilities

• Manage website performance and optimization
• Oversee product catalogue and stock management
• Set and manage pricing strategy
• Handle customer service operations
• Lead all marketing including paid ads, email, and retention campaigns

Skills

DTC brand experience

Performance metrics

Revenue growth

Data-driven decision making

Tools

Shopify

Job description

NOBS Health is seeking an eCommerce General Manager to own the business end-to-end—website performance, product catalogue, pricing, customer service, and all marketing. This fully remote role reports to the founder and have autonomy to drive revenue growth across Australia or globally.

You will lead paid ads, email, retention, and optimize conversions using Shopify. Prior DTC leadership and strong numerical skills are essential; health or supplements background is a plus.