Remote Digital Marketing Manager - Growth & Optimization

Perpetual; Sydney; On-site; AUD 100,000 - 150,000; Full time

Benefits offered by this job

Work from anywhere in Australia

Annual wellbeing allowance

Study support

Job summary

Perpetual Wealth seeks a Digital Marketing Manager to lead and evolve our digital marketing capability, driving lead generation, conversion optimisation and digital performance across our wealth management businesses.

This role owns the digital ecosystem, including website strategy, content management, analytics, marketing technology and user experience, partnering with senior leaders, technology teams and agency partners.

Qualifications

• 5+ years' experience in digital marketing or marketing technology.
• Hands-on experience with Optimizely.
• Experience managing enterprise websites and lead generation campaigns.
• Strong understanding of SEO, CRO, website optimisation and digital customer journeys.

Responsibilities

• Leading the ongoing development, optimisation and management of Perpetual Wealth's websites and digital platforms.
• Driving SEO, conversion rate optimisation (CRO), analytics and emerging digital capabilities including AI-enabled marketing initiatives.
• Designing and implementing lead generation, nurture and conversion programs.
• Managing website content, campaigns and digital experiences through Optimizely.
• Developing and executing A/B testing and continuous improvement initiatives.
• Leveraging digital insights and campaign data to optimise marketing performance.
• Working closely with technology teams and agency partners to deliver enhancements, integrations and digital innovation.
• Supporting marketing automation initiatives and customer journey optimisation.
• Acting as the key business owner for marketing technology platforms, website governance and digital best practice.

Skills

Optimizely

SEO

CRO

Google Analytics

Google Tag Manager

Lead generation

Content management

Marketing automation

A/B testing

HTML

CSS

Job description

Perpetual Wealth seeks a Digital Marketing Manager to lead and evolve our digital marketing capability, driving lead generation, conversion optimisation and digital performance across our wealth management businesses.

This role owns the digital ecosystem, including website strategy, content management, analytics, marketing technology and user experience, partnering with senior leaders, technology teams and agency partners.