Senior Marketing Manager, Retail

Invested Talent; Sydney; On-site; AUD 180,000 - 240,000; Full time

Job summary

Invested Talent is partnering with a global investment management firm to appoint a senior marketing leader who will own the direct retail marketing strategy and customer growth plan. This hands-on role requires commercial mindset to drive brand, acquisition, nurture, conversion and advocacy.

You will collaborate with Content, CRM & Data, Digital Experience and Events to deliver campaigns and exceptional customer experiences, build trusted partnerships, define KPIs, and lead a high-performing

Qualifications

• 10+ years in retail, direct-to-consumer, growth or integrated marketing roles.
• Tertiary qualification in Marketing, Communications or a related discipline.
• Financial services, wealth management, investment, superannuation or fintech experience preferred, though exceptional marketers from outside may be considered.
• Proven experience developing marketing strategy and translating it into successful campaign plans and commercial outcomes.

Responsibilities

• Develop and own the retail marketing strategy and translate it into annual/quarterly plans across brand, demand gen, nurture, conversion and advocacy.
• Lead integrated campaigns across paid, owned, earned and partnership channels to strengthen brand and drive awareness.
• Own retail lead generation strategies and campaigns, partnering on automated nurture, lifecycle marketing and personalization to improve conversion and lifetime value.
• Identify, develop and manage strategic partnerships with financial media, content creators, podcast hosts, investment communities and platforms.
• Lead development and execution of integrated campaigns with creative, digital, media, research and agency partners.
• Establish clear KPIs, reporting frameworks and dashboards, monitor performance and optimise targeting, messaging and channels.
• Lead and develop direct reports, fostering collaboration, accountability and commercial focus.

Skills

Retail marketing leadership

Brand strategy

Campaign management

CRM & data experience

Stakeholder management

Analytical capability

Education

Tertiary qualification in Marketing/Communications

Tools

CRM platforms

Marketing automation

Job description

Invested Talent is currently partnering with a global investment management firm as they look for an experienced marketing leader to own their direct retail marketing strategy and customer growth plan. This is a senior, hands‑on leadership role for a commercially‑minded marketer who wants genuine ownership of brand, acquisition, lead nurture, conversion and advocacy, not just a piece of the funnel.

About the business

Our client is a global investment management firm with a significant international footprint and a diverse product range. As they continue to grow their direct retail investor base, they're looking for a senior marketing leader to own the strategy end‑to‑end and work closely with specialists across Content, CRM & Data, Digital Experience, and Events & Partnerships to deliver exceptional campaigns and customer experiences.

Key responsibilities

• Develop and own the retail marketing strategy in partnership with the Head of Marketing, translating it into annual and quarterly plans across brand, demand generation, lead nurture, conversion and advocacy
• Lead initiatives that strengthen brand awareness, familiarity and consideration among retail investors, developing integrated campaigns across paid, owned, earned and partnership channels
• Own retail lead generation strategies and campaigns, partnering on automated nurture, lifecycle marketing and personalisation to improve conversion and lifetime value
• Identify, develop and manage strategic partnerships with financial media, content creators, podcast hosts, investment communities and platforms
• Lead the development and execution of integrated campaigns through close collaboration with creative, digital, media, research and specialist agency partners
• Establish clear KPIs, reporting frameworks and dashboards, monitoring campaign performance and running post-campaign reviews to continuously optimise targeting, messaging and channels
• Lead and develop direct reports, fostering a culture of collaboration, accountability and commercial focus

Hiring criteria

• 10+ years' experience in retail, direct‑to‑consumer, customer acquisition, growth or integrated marketing roles
• Tertiary qualification in Marketing, Communications or a related discipline
• Financial services, wealth management, investment, superannuation or fintech experience preferred, though exceptional consumer marketers from outside the industry will be strongly considered
• Proven experience developing marketing strategy and translating it into successful campaign plans and commercial outcomes
• Demonstrated success building brands, increasing awareness and driving customer acquisition at scale
• Experience working with CRM and marketing automation platforms, including segmentation, nurture programs and performance measurement
• Proven ability to manage and influence external agencies across creative, media, digital and production disciplines
• Experience building strategic partnerships and leveraging media, content and influencer relationships
• Strong analytical capability and excellent stakeholder management and communication skills