Digital Marketing Manager, Perpetual Wealth

Perpetual; Sydney; On-site; AUD 100,000 - 150,000; Full time

Benefits offered by this job

Work from anywhere in Australia

Annual wellbeing allowance

Study support

Job summary

Perpetual Wealth seeks a Digital Marketing Manager to lead and evolve our digital marketing capability, driving lead generation, conversion optimisation and digital performance across our wealth management businesses.

This role owns the digital ecosystem, including website strategy, content management, analytics, marketing technology and user experience, partnering with senior leaders, technology teams and agency partners.

Qualifications

• 5+ years' experience in digital marketing or marketing technology.
• Hands-on experience with Optimizely.
• Experience managing enterprise websites and lead generation campaigns.
• Strong understanding of SEO, CRO, website optimisation and digital customer journeys.

Responsibilities

• Leading the ongoing development, optimisation and management of Perpetual Wealth's websites and digital platforms.
• Driving SEO, conversion rate optimisation (CRO), analytics and emerging digital capabilities including AI-enabled marketing initiatives.
• Designing and implementing lead generation, nurture and conversion programs.
• Managing website content, campaigns and digital experiences through Optimizely.
• Developing and executing A/B testing and continuous improvement initiatives.
• Leveraging digital insights and campaign data to optimise marketing performance.
• Working closely with technology teams and agency partners to deliver enhancements, integrations and digital innovation.
• Supporting marketing automation initiatives and customer journey optimisation.
• Acting as the key business owner for marketing technology platforms, website governance and digital best practice.

Skills

Optimizely

SEO

CRO

Google Analytics

Google Tag Manager

Lead generation

Content management

Marketing automation

A/B testing

HTML

CSS

Job description

Digital Marketing Manager, Perpetual Wealth

• Are you a digitally savvy marketer with deep expertise in website optimisation, customer journeys and marketing technology?
• Do you thrive on using data, content and digital innovation to drive measurable business growth?

Perpetual Wealth is seeking an experienced Digital Marketing Manager to lead and evolve our digital marketing capability, driving lead generation, conversion optimisation and digital performance across our wealth management businesses.

This is an exciting opportunity to take ownership of our digital ecosystem, including website strategy, content management, digital analytics, marketing technology and user experience, while partnering closely with senior business leaders, technology teams and external agency partners.

As part of an exciting new chapter, Perpetual Wealth will soon become a standalone business as part of the recently announced acquisition by Bain Capital. This creates a unique opportunity to join a business focused on growth, innovation, and delivering exceptional outcomes for clients.

About the role

Reporting to the Head of Product and Marketing, you will be responsible for enhancing our digital presence and marketing technology capability to support business growth and client acquisition.

Key responsibilities include:

• Leading the ongoing development, optimisation and management of Perpetual Wealth's websites and digital platforms
• Driving SEO, conversion rate optimisation (CRO), analytics and emerging digital capabilities including AI-enabled marketing initiatives
• Designing and implementing lead generation, nurture and conversion programs
• Managing website content, campaigns and digital experiences through Optimizely
• Developing and executing A/B testing and continuous improvement initiatives
• Leveraging digital insights and campaign data to optimise marketing performance
• Working closely with technology teams and agency partners to deliver enhancements, integrations and digital innovation
• Supporting marketing automation initiatives and customer journey optimisation
• Acting as the key business owner for marketing technology platforms, website governance and digital best practice

About you

You are a commercially minded digital marketing professional who combines strong technical capability with strategic thinking and stakeholder engagement skills.

To be successful, you will bring:

• 5+ years' experience in digital marketing, website management or marketing technology roles
• Hands-on experience with Optimizely, essential
• Experience managing enterprise websites, digital content and lead generation campaignsStrong understanding of SEO, CRO, website optimisation and digital customer journeys
• Experience with Google Analytics, Google Tag Manager and digital performance reporting
• Proven ability to use data and insights to drive measurable business outcomes
• Experience working with content management systems, website publishing and digital governance
• Exposure to marketing technology platforms such as Salesforce Marketing Cloud and Sales Cloud
• Experience within financial services or another regulated industry
• Knowledge of HTML, CSS and web design principles
• Experience with digital experimentation, A/B testing and personalisation

At Perpetual Wealth, you'll be part of a purpose-led organisation with a long history of helping clients create and protect their wealth. You'll have the opportunity to shape our digital future, work with experienced leaders and contribute to initiatives that deliver meaningful business impact.

If you're passionate about digital innovation, customer experience and driving growth through technology and data, we'd love to hear from you.

How we work

Our unique culture is underpinned by our three organisational behaviours, Stretch, Own it, Make an impact which drive our approach of day-to-day interactions with colleagues and clients, the way we approach decision-making to the questions we ask and the problems we solve.

Employee benefits

• Work from anywhere in Australia for up to one month each year
• An annual allowance to empower you to prioritise your personal wellbeing
• Study support and commitment to supporting professional development

We're committed to creating an inclusive workplace where diversity is celebrated. No matter your background or circumstances, we aim to provide an environment where you can thrive.