Remote Digital Marketing Manager - B2B SaaS FinTech Growth

Fortiro; Sydney; Hybrid; AUD 110,000 - 160,000; Full time

Benefits offered by this job

Flexible remote work

In-person options

Job summary

Fortiro, a growth-focused fintech, is seeking a Digital Marketing Manager to own planning, execution and reporting across search, paid media, email, social, content and the website.

You will lead campaigns, nurture prospects, optimise conversion and drive qualified demand while supporting North America expansion. This hands-on role combines strategy with execution, collaborating with Sales, Product and agencies, and managing the digital budget.

Qualifications

• Proven experience in B2B digital marketing and owning campaigns end to end.
• Practical experience across SEO, SEM, paid media, email marketing, website optimisation and marketing automation.
• Experience building nurture and lifecycle programs that improve engagement, lead quality or conversion.
• Strong analytical skills to interpret campaign, website and funnel data and recommend next steps.
• Hands-on experience with HubSpot or a similar platform, including automation, segmentation, reporting and database management.
• Experience managing budgets and external partners, including agencies, freelancers or specialist providers.
• Strong communication skills to brief creative teams, work closely with Sales and Product, and present results clearly.
• A test and learn mindset, with curiosity, initiative and a focus on continuous improvement.

Responsibilities

• Plan and run digital campaigns across SEO, SEM, paid social, display, content, email and organic channels.
• Build nurture programs that keep prospects engaged and help move them from early interest to sales readiness.
• Improve website and landing page performance through stronger content, clearer user journeys, testing and conversion improvements.
• Support Fortiro's North America expansion by adapting campaigns for new audiences, channels and messages.
• Strengthen Fortiro's visibility in organic search and AI-generated search results.
• Manage digital spend and agency partners, using performance data to guide decisions.
• Analyse campaign, website and funnel performance, then turn insights into practical improvements.
• Use HubSpot and related tools to support segmentation, automation, tracking, reporting and customer data quality.

Skills

B2B digital marketing

Campaign ownership

Analytics & optimization

Stakeholder collaboration

Marketing automation

Content alignment

Budget management

Tools

HubSpot

Job description

Fortiro, a growth-focused fintech, is seeking a Digital Marketing Manager to own planning, execution and reporting across search, paid media, email, social, content and the website.

You will lead campaigns, nurture prospects, optimise conversion and drive qualified demand while supporting North America expansion. This hands-on role combines strategy with execution, collaborating with Sales, Product and agencies, and managing the digital budget.