Digital Marketing Manager

Fortiro; Sydney; Hybrid; AUD 90,000 - 120,000; Full time

Benefits offered by this job

Remote and in-person options

Job summary

Fortiro in Sydney is seeking an experienced Digital Marketing Manager to lead planning, execution, optimisation and reporting of our digital marketing strategy across search, paid media, email, social, content and the website. This hands-on role blends strategy with execution as Fortiro targets North America, owning the digital budget and driving pipeline.

You will work with Sales, Product, Creative and agencies to grow brand awareness, generate qualified leads and improve conversion across

Qualifications

• Proven experience in B2B digital marketing with end-to-end campaign ownership.
• Experience across SEO, SEM, paid media, email marketing and marketing automation.
• Strong analytical skills to interpret data and outline next steps.
• Hands-on with HubSpot including automation, segmentation and reporting.
• Experience managing budgets and external partners (agencies/freelancers).
• Excellent communication to brief creative teams and collaborate with Sales and Product.

Responsibilities

• Lead Fortiro’s digital campaigns across SEO, SEM, paid social, display and content.
• Build nurture programs to move prospects from interest to readiness.
• Improve website/landing page performance with clearer journeys and testing.
• Support North America expansion with adapted campaigns for new audiences.
• Strengthen organic visibility and AI-generated search results.
• Manage digital spend and agency partners with data-driven decisions.
• Analyze campaign, website and funnel performance and implement improvements.
• Use HubSpot and related tools for segmentation, automation, tracking and data quality.

Skills

B2B digital marketing

Campaign management

Analytics

Stakeholder collaboration

HubSpot

Budget management

Tools

HubSpot

Job description

About Us

Fortiro is a growing fintech with a highly experienced team, backed by significant investment, and giving you the opportunity to contribute to an award-winning enterprise SaaS platform. Our technology uses emerging technologies and AI to help detect financial crime and enable automation in processes like lending and insurance claim verification. It is trusted by leading banks and financial services businesses in Australia, New Zealand, and globally.

About Us

Fortiro is a growing fintech with a highly experienced team, backed by significant investment, and giving you the opportunity to contribute to an award-winning enterprise SaaS platform. Our technology uses emerging technologies and AI to help detect financial crime and enable automation in processes like lending and insurance claim verification. It is trusted by leading banks and financial services businesses in Australia, New Zealand, and globally.

About The Role

We are seeking an experienced Digital Marketing Manager to lead the planning, execution, optimisation and reporting of our digital marketing strategy across search, paid media, email, social, content and the website. Fortiro is targeting a significant ARR uplift in FY27, and reaching it requires a larger and more predictable pipeline of qualified opportunities than we generate today. This role exists to close that gap by increasing market reach, improving lead quality, accelerating nurture of prospects who are not yet sales ready, and reducing leakage across digital touchpoints. You will also support Fortiro's acceleration into North America, extending what works in Australia and New Zealand into a new market. This is a hands‑on role that combines strategy with execution. You will work closely with Sales, Product, Creative and agency partners, own the digital budget, and be measured on the pipeline your work generates rather than on activity. This role is responsible for growing brand awareness, generating qualified leads, improving customer engagement and increasing conversion across digital channels including search, paid media, email, social media, content and the website.

What you’ll be doing

You’ll lead Fortiro’s digital marketing across campaigns, website, email, search, paid media and marketing automation, with a focus on generating qualified demand and improving conversion.

In This Role, You Will

• Plan and run digital campaigns across SEO, SEM, paid social, display, content, email and organic channels.
• Build nurture programs that keep prospects engaged and help move them from early interest to sales readiness.
• Improve website and landing page performance through stronger content, clearer user journeys, testing and conversion improvements.
• Support Fortiro’s North America expansion by adapting campaigns for new audiences, channels and messages.
• Strengthen Fortiro’s visibility in organic search and AI-generated search results.
• Manage digital spend and agency partners, using performance data to guide decisions.
• Analyse campaign, website and funnel performance, then turn insights into practical improvements.
• Use HubSpot and related tools to support segmentation, automation, tracking, reporting and customer data quality.

What you’ll bring to the role

You’ll bring hands-on digital marketing experience, strong analytical thinking and confidence working across campaigns, channels and stakeholders. You enjoy building, testing and improving programs that turn audience interest into qualified opportunities.

We’re Looking For Someone With

• Proven experience in B2B digital marketing, including at least two years owning campaigns end to end at a senior specialist level.
• Practical experience across SEO, SEM, paid media, email marketing, website optimisation and marketing automation.
• Experience building nurture and lifecycle programs that improve engagement, lead quality or conversion.
• Strong analytical skills, with the ability to interpret campaign, website and funnel data and recommend next steps.
• Hands-on experience with HubSpot or a similar platform, including automation, segmentation, reporting and database management.
• Experience managing budgets and external partners, including agencies, freelancers or specialist providers.
• Strong communication skills, with the ability to brief creative teams, work closely with Sales and Product, and present results clearly.
• A test and learn mindset, with curiosity, initiative and a focus on continuous improvement.

It Would Be a Bonus If You Also Bring

• Experience in B2B SaaS, fintech, fraud prevention or financial services.
• Experience running campaigns across multiple markets, ideally including North America.
• Exposure to conversion rate optimisation, customer journey mapping or marketing attribution.
• Working knowledge of CMS platforms and basic HTML.
• Experience improving organic visibility or adapting content for AI generated search results.

Why join Fortiro?

• Be yourself: We value individuality and encourage you to work in ways that make you most productive
• Make an impact: Help enterprise customers achieve success with world-class fraud detection solutions
• Work on cutting-edge solutions: Join a team building innovative products that transform financial crime prevention
• Inclusive culture: Open, diverse, and fun workplace with flexible remote and in-person options
• Grow with us: We value curiosity and a growth mindset. You’ll have opportunities to learn, take on new challenges, and develop your skills as the business evolves
• Long-term focus: We invest in our people, and our strong retention rate proves it