Marketing Manager

Keegan Adams Recruitment; Sydney; On-site; AUD 120,000 - 180,000; Full time

Job summary

Keegan Adams Recruitment is partnering with a fast-growing fintech to recruit a hands-on Marketing Manager in Sydney. This standalone role reports directly to the Co-founder and CEO, offering ownership and visibility across the business.

You’ll shape the marketing strategy while remaining deeply involved in execution. You’ll own the content pipeline, develop thought leadership, manage agencies and build sales collateral for launches and events.

Qualifications

• 3+ years’ experience in B2B marketing.
• Experience within financial services, fintech or another complex B2B environment is preferred.
• Strong content skills and ability to translate complex subjects into clear communications.

Responsibilities

• Shape the marketing strategy with the CEO and leadership.
• Own and execute the marketing plan, setting priorities by commercial impact.
• Develop thought leadership, educational content, research, product content and social campaigns.
• Build sales collateral including pitch decks, case studies, one-pagers and client presentations.
• Manage external agencies across SEO, AEO and paid search.
• Own the LinkedIn presence and support executive thought leadership.
• Lead marketing communications for product launches.
• Oversee website content, email campaigns and nurture journeys.
• Develop events and client forums for the private markets community.
• Track performance across pipeline, campaigns and content.
• Use AI and automation to scale marketing output.

Skills

B2B marketing

Content creation

Fintech experience

Job description

We’re looking for a hands‑on Marketing Manager to join a fast‑growing fintech transforming the way funds and investment managers operate.

This is a standalone marketing role reporting directly to the Co‑founder and CEO, offering significant ownership and visibility across the business. You’ll work closely with the founders, sales and wider leadership team to shape the marketing strategy while remaining hands‑on with execution.

Content will be at the heart of the role. You’ll own the content pipeline from end to end, turning complex products, industry developments and client insights into clear and engaging content for an institutional audience. You’ll also lead campaigns, manage external agencies, develop sales collateral, oversee digital channels and support product launches and events.

It’s an opportunity for an ambitious marketer to take on considerably more scope than they might have in a larger organisation, with direct exposure to the founders and a genuine pathway to Head of Marketing as the function grows.

What you’ll be doing:

• Work directly with the CEO, founders and sales leadership to shape the marketing strategy
• Own and execute the marketing plan, setting priorities based on commercial impact
• Develop thought leadership, educational content, industry insights, research, product content and social campaigns
• Build sales collateral including pitch decks, case studies, one‑pagers and client presentations
• Manage external agencies across SEO, AEO and paid search
• Own the company’s LinkedIn presence and support executive thought leadership
• Lead marketing communications for product launches
• Oversee website content, email campaigns and nurture journeys
• Develop events and client forums for the private markets community
• Track performance across pipeline contribution, campaigns, content and search
• Use AI and automation to improve the quality and scale of marketing output

What we’re looking for:

• 3+ years’ experience in B2B marketing
• Experience within financial services, fintech or another complex/regulated B2B environment
• Ideally, exposure to investments, funds management, private markets, asset management or fund administration
• Strong content skills and the ability to turn complex subject matter into clear, credible communications
• Experience marketing to institutional or enterprise audiences with longer, more complex sales cycles
• A commercial mindset with an understanding of how marketing contributes to pipeline and revenue
• Comfortable working autonomously as a standalone marketer and taking ideas from concept through to delivery
• Confident using AI tools to improve content development and marketing efficiency
• Experience managing agencies, running B2B events or working specifically within private markets would be highly regarded.

If you’re a hands‑on marketer looking for greater ownership, direct exposure to senior leadership and the opportunity to shape a growing marketing function, we’d love to hear from you.