Customer Marketing Manager

Fortiro; Sydney; On-site; AUD 120,000 - 180,000; Full time

Job summary

Fortiro is seeking a Customer Marketing Manager in Australia to own and build the customer marketing strategy for our enterprise clients. You will deepen engagement, uncover expansion opportunities, and turn strong customer relationships into advocacy.

Working with Sales, Customer Success, Product and agencies, you’ll develop ABM programs, map buying groups, tailor messaging, and deliver targeted campaigns across email, content, webinars, events and sales enablement.

Qualifications

• Experience in B2B customer marketing, ABM, lifecycle marketing or enterprise marketing.
• Ability to map stakeholders and buyer groups in complex enterprises.
• Proven track record building targeted campaigns that drive engagement and expansion.

Responsibilities

• Partner with Sales and Customer Success to identify priority accounts and expansion opportunities.
• Build and execute customer ABM programs engaging new teams and decision-makers beyond champions.
• Create targeted campaigns across email, content, webinars, events, and sales enablement.
• Develop customer stories, case studies and advocacy programs to support commercial conversations.
• Collaborate with Product and Marketing to support product education and feature adoption.
• Establish operating rhythm across teams to align activities with account priorities.
• Measure engagement, advocacy, pipeline influence and expansion impact to improve programs.
• Scale repeatable customer marketing foundations across products and markets.

Skills

B2B marketing

ABM

Lifecycle marketing

Enterprise marketing

Campaign management

Data-driven marketing

Tools

HubSpot

Job description

About us

Fortiro is a growing fintech with a highly experienced team, backed by significant investment, and giving you the opportunity to contribute to an award-winning enterprise SaaS platform. Our technology uses emerging technologies and AI to help detect financial crime and enable automation in processes like lending and insurance claim verification. It is trusted by leading banks and financial services businesses in Australia, New Zealand, and globally.

About the role

The Customer Marketing Manager will own and build Fortiro’scustomer marketing strategy and execution for our existing enterprise customers, turning strong customer relationships into broader engagement, advocacyand commercial growth.

Fortiro's growth plans include building new ARR opportunities from existing customers. Today nobody is dedicated to finding those opportunities, building the database of stakeholders behind them, or marketing to the teams and business units we have not reached yet. This role exists to change that, working in partnership with Sales to drive expansion and with Customer Success to deepen engagement and build advocates.

A core part of the role is developing Fortiro’s customer Account-Based Marketing (ABM) strategy. Working closely with Sales, Customer Success, Product, and agency partners, you’ll identify priority accounts, map buying groups, tailor messaging, and campaigns, and deliver targeted programs that open doors, beyond our existing champions.

This is a hands-on, commercially focused role for someone who can combine strategy, execution, and measurement. You’ll establish the customer marketing and ABM foundations in Australia, prove what drives engagement and expansion revenue, and build a repeatable model Fortiro can scale across products and markets as we grow.

What you’ll be doing

You’ll build Fortiro’s customer marketing engine, helping us deepen engagement with existing enterprise customers, uncover expansion opportunities and turn strong customer relationships into advocacy.

In this role, you’ll:

• Partner with Sales and Customer Success to identify priority accounts, map stakeholders and uncover expansion, cross-sell and whitespace opportunities.
• Build and execute customer ABM programs that engage new teams, business units and decision-makers beyond our existing champions.
• Create targeted campaigns and communications across email, content, webinars, events, executive engagement and sales enablement.
• Develop compelling customer stories, proof points, case studies and advocacy programs that support commercial conversations and build market credibility.
• Work with Product, Customer Success and Marketing to support product education, customer communications and feature adoption.
• Establish a clear operating rhythm across Sales, Customer Success, Product and Marketing so activity is aligned to account priorities.
• Measure customer engagement, advocacy, pipeline influence and expansion impact, using insights to continually improve the program.
• Build repeatable customer marketing and ABM foundations that can scale across products, industries and markets as Fortiro grows.

What you’ll bring to the role

You’re a commercially minded B2B marketer who knows how to turn customer insight into targeted activity that drives engagement, advocacy and growth.

You’ll bring:

• Experience in B2B customer marketing, ABM, lifecycle marketing or enterprise marketing.
• A strong understanding of complex enterprise accounts, including stakeholder mapping, buying groups and long decision cycles.
• Experience creating campaigns that support customer engagement, product adoption, expansion, cross-sell, upsell or advocacy.
• Confidence partnering closely with Sales, Customer Success and Product on account strategy and customer growth activity.
• Strong campaign management skills across content, email, digital, events, webinars and sales enablement.
• The ability to translate complex or technical product messages into clear, compelling customer-facing content.
• A hands-on, practical approach, with the ability to build new programs while executing at pace.
• Strong commercial awareness, including how marketing influences pipeline, revenue and customer expansion.
• Comfort working with data to measure engagement, campaign performance and commercial impact.

Bonus points if you have:

• Experience developing customer advocacy programs, case studies, testimonials or reference programs.
• Experience in SaaS, fintech, fraud, financial crime or financial services.
• Hands-on experience with HubSpot or similar marketing automation tools.

Why join Fortiro?

• Be yourself: We value individuality and encourage you to work in ways that make you most productive

• Make an impact: Help enterprise customers achieve success with world-class fraud detection solutions

• Work on cutting-edge solutions: Join a team building innovative products that transform financial crime prevention

• Inclusive culture: Open, diverse, and fun workplace with flexible remote and in-person options

• Grow with us: We value curiosity and a growth mindset. You’ll have opportunities to learn, take on new challenges, and develop your skills as the business evolves

• Long-term focus: We invest in our people, and our strong retention rate proves it

No recruitment agencies please. We have this covered and will reach out if we need support. Thank you.