Regional Sales Manager - Agricultural Machinery & Solutions

O'Connors; Horsham; Hybrid; AUD 120,000 - 160,000; Full time

Benefits offered by this job

Employee benefits

Staff discounts

Job summary

O’Connors is seeking an experienced Sales Manager to lead sales operations across Warracknabeal and Horsham dealerships in Victoria. The role focuses on growing sales, mentoring the team, and strengthening customer relationships while driving profitability.

You will develop strategies, coach the sales team, and collaborate with branch leaders to maximise market opportunities and deliver outstanding customer outcomes.

Qualifications

• Strong leadership skills with the ability to motivate and develop high-performing teams.
• Proven sales management experience, ideally within agricultural machinery, rural services, automotive, heavy equipment, or a related industry.
• Excellent communication, negotiation, and relationship-building skills.
• Sound commercial acumen and understanding of sales and financial performance.
• A passion for agriculture and a genuine commitment to helping customers succeed.
• Strong organisational and computer skills, including experience using CRM systems and sales management tools.

Responsibilities

• Lead, coach, and develop the Sales Team across both dealerships.
• Drive sales performance and achievement of regional sales targets.
• Develop and implement sales and marketing strategies to grow market share and profitability.
• Build and maintain strong relationships with customers, suppliers, and industry stakeholders.
• Assist with equipment appraisals, finance solutions, stocking decisions, and sales planning.
• Monitor market trends, competitor activity, and emerging opportunities within the agricultural industry.
• Work with Branch Managers and other departments to deliver outstanding customer outcomes.
• Promote the O’Connors brand and maintain our reputation as a trusted partner to Australian farmers.

Skills

Leadership

Sales management

Communication

Negotiation

CRM systems

Tools

CRM systems

Sales management tools

Job description

O’Connors is seeking an experienced Sales Manager to lead sales operations across Warracknabeal and Horsham dealerships in Victoria. The role focuses on growing sales, mentoring the team, and strengthening customer relationships while driving profitability.

You will develop strategies, coach the sales team, and collaborate with branch leaders to maximise market opportunities and deliver outstanding customer outcomes.