ANZ Growth Marketing Lead (Events & Lifecycle)

Mixpanel, Inc.; Sydney; Hybrid; AUD 150,000 - 210,000; Full time

Benefits offered by this job

Medical, Vision, and Dental care

Vacation policy & company holidays

Parental leave

Pre-Tax benefits (US)

Job summary

Mixpanel is seeking a Senior Regional Marketing Manager to establish and lead ANZ marketing initiatives from the ground up. You will own programs across the full customer lifecycle, including events, activation, and retention, reporting to the APAC Marketing Director.

You will define what works in ANZ, partner with regional and global teams, test new channels, and drive pipeline with data-driven decisions in a high-growth analytics environment.

Qualifications

• Experience in B2B or SaaS marketing.
• Strong project management skills and ability to move multiple programs.
• Comfort working in undefined spaces and building processes from scratch.
• Hands-on execution mindset and bias for action.
• Sound judgment on marketing spend, pipeline and revenue.
• Ability to build trust across time zones and cultures.
• Curiosity about ANZ customer needs and market dynamics.

Responsibilities

• Own and execute ANZ marketing programs end-to-end, including events and customer marketing.
• Manage full event logistics: venue sourcing, vendor management, on-site execution, and pipeline impact.
• Identify and test new marketing channels; scale proven ones based on results.
• Build customer advocacy and engagement through community programs.
• Monitor performance metrics and adjust programs to hit pipeline goals.
• Anticipate risks and dependencies; communicate with APAC Marketing Director and partners.
• Share ANZ learnings with APAC and global marketing to improve regional impact.

Skills

B2B SaaS marketing

Project management

Data-driven decisions

Cross-functional collaboration

Job description

Mixpanel is seeking a Senior Regional Marketing Manager to establish and lead ANZ marketing initiatives from the ground up. You will own programs across the full customer lifecycle, including events, activation, and retention, reporting to the APAC Marketing Director.

You will define what works in ANZ, partner with regional and global teams, test new channels, and drive pipeline with data-driven decisions in a high-growth analytics environment.