Regional Marketing Lead, APAC & ANZ

Yardi Systems; Sydney; Hybrid; AUD 120,000 - 160,000; Full time

Benefits offered by this job

Flexible work arrangements

Profit-sharing

Medical premiums

Job summary

Yardi is seeking a commercially minded marketing leader based in Sydney to shape and drive marketing across Australia and New Zealand, with growing responsibility across Asia. You will lead a small regional team and partner with sales, product, client services and international leadership.

This hands-on role suits someone curious about technology and the product, capable of moving between strategy and execution.

Qualifications

• Bachelor’s degree in marketing, business administration, or a related field.
• Seven years of experience planning and executing marketing strategies.
• Experience in a business-to-business (B2B) marketing organization.
• Demonstrated experience managing or coordinating marketing programs end-to-end.
• Proven track record generating and capturing product demand through data-driven marketing.

Responsibilities

• Develop and own integrated marketing plans for Australia and New Zealand, with growing responsibility across Asia.
• Translate business priorities, client insight and product capabilities into focused campaigns that support awareness, engagement and demand.
• Lead, coach and work alongside a team of 2 to 3 marketers based in Sydney and Singapore.
• Partner with regional sales and product leaders and connect local priorities with Yardi's global marketing organisation.
• Plan and deliver digital marketing across HubSpot or similar platforms, LinkedIn, websites, email and emerging AI-enabled tools.
• Own a regional events program spanning Yardi conferences, user groups, solution seminars, industry events and association partnerships.
• Build an editorial rhythm that includes quarterly client newsletters, thought leadership, client case studies and press releases.
• Track campaign performance, event outcomes, pipeline influence and ROI, then use the findings to improve plans and investment.
• Manage agencies, vendors, timelines and budgets while maintaining consistent brand and messaging standards.

Skills

Marketing strategy

Team leadership

B2B marketing

Content creation

Data analysis

Communication skills

Microsoft 365

Digital marketing

Education

Bachelor’s degree in marketing or related field

Tools

HubSpot

LinkedIn

CRM software

Website analytics tools

Job description

Yardi is seeking a commercially minded marketing leader based in Sydney to shape and drive marketing across Australia and New Zealand, with growing responsibility across Asia. You will lead a small regional team and partner with sales, product, client services and international leadership.

This hands-on role suits someone curious about technology and the product, capable of moving between strategy and execution.