APAC Growth Marketing Lead

Wonderful; Sydney; On-site; AUD 180,000 - 240,000; Full time

Job summary

Wonderful is seeking an APAC Marketing Lead to build and scale the marketing engine across the APAC region. You will lead a seven-member regional team, set strategy, and drive programs with local market depth and global scale.

You’ll partner with APAC leadership and local GMs/MDs to translate priorities into measurable commercial impact, focusing on demand generation, ABM, and partner marketing across Australia, Singapore, Hong Kong, Japan, Korea and SEA.

Qualifications

• Experienced APAC marketing leader with B2B enterprise tech background.
• Proven experience leading distributed marketing teams across APAC markets.
• Deep understanding of APAC enterprise landscape across Australia, Singapore, Hong Kong, Japan, Korea and SEA.
• Commercially minded with experience in demand gen, ABM, field marketing and pipeline acceleration.
• Strong partner to Sales/GTM leadership and executive engagement.

Responsibilities

• Own the APAC marketing strategy, priorities, budget and performance.
• Lead and develop a team of seven regional marketers across APAC markets.
• Build a high-performing team with clear goals, accountability and execution.
• Act as the senior Marketing business partner to APAC leadership and local GMs/MDs.
• Collaborate with Central Marketing to align regional programmes with global scale while remaining locally relevant.
• Develop scalable demand generation programmes that drive account engagement and pipeline creation.
• Balance local programmes with APAC/global initiatives and measure against commercial outcomes.
• Create repeatable regional playbooks and build a Partner Marketing motion with Global Partnerships.

Skills

APAC Marketing Lead

Team leadership

ABM

Demand generation

Pipeline acceleration

Executive engagement

Cross-cultural communication

Job description

Wonderful is seeking an APAC Marketing Lead to build and scale the marketing engine across the APAC region. You will lead a seven-member regional team, set strategy, and drive programs with local market depth and global scale.

You’ll partner with APAC leadership and local GMs/MDs to translate priorities into measurable commercial impact, focusing on demand generation, ABM, and partner marketing across Australia, Singapore, Hong Kong, Japan, Korea and SEA.