Regional Marketing Lead - ANZ & Asia

Yardi; Sydney; On-site; AUD 180,000 - 260,000; Full time

Benefits offered by this job

100% paid employee medical premiums

Profit-sharing plan

Flexible work arrangements

Job summary

Yardi is seeking a commercially minded leader to shape marketing across Australia and New Zealand and grow their impact across Asia. Based in Sydney, you will lead a small regional team and partner with sales, product, client services and international leadership.

This hands-on role suits someone curious about technology, genuinely interested in the product and comfortable moving between strategy and execution.

Qualifications

• Bachelor’s degree in marketing, business administration, or related field.
• Seven years of experience planning and executing marketing strategies.
• Experience in a business-to-business (B2B) marketing organization.
• Demonstrated experience managing or coordinating marketing programs end-to-end.
• Proven track record generating and capturing product demand through data-driven marketing.
• Proficiency in Microsoft 365 desktop applications, including Word, Excel, and PowerPoint.
• Advanced knowledge of performance tracking, data analysis, and reporting.
• Excellent verbal and written communication skills.
• Strong organizational and project management skills.
• Attention to detail.
• Ability to work independently and collaboratively across teams and time zones.
• Demonstrated ability to influence and drive alignment without direct authority.

Responsibilities

• Develop and own integrated marketing plans for Australia and New Zealand with expanding Asia scope.
• Translate priorities into campaigns that drive awareness, engagement and demand.
• Lead a team of 2-3 marketers based in Sydney and Singapore.
• Partner with regional sales and product leaders; align local priorities with global marketing.
• Plan and deliver digital marketing across HubSpot, LinkedIn, websites, email and AI tools.
• Own a regional events program across conferences, user groups and partnerships.
• Build an editorial rhythm with newsletters, thought leadership, case studies and press releases.
• Track campaign performance, pipeline influence and ROI; adjust plans accordingly.
• Manage agencies, vendors, timelines and budgets while maintaining brand standards.

Skills

Marketing strategy

B2B marketing

Data-driven marketing

Microsoft 365

Data analysis

Communication

Project management

Attention to detail

Interpersonal skills

KPIs

Time zone collaboration

Influence

Education

Bachelor’s degree in marketing, Business Administration, or related field

Tools

HubSpot

LinkedIn

CRM software

AI tools

Web analytics

Job description

Yardi is seeking a commercially minded leader to shape marketing across Australia and New Zealand and grow their impact across Asia. Based in Sydney, you will lead a small regional team and partner with sales, product, client services and international leadership.

This hands-on role suits someone curious about technology, genuinely interested in the product and comfortable moving between strategy and execution.