Manager

Yardi Systems; Sydney; Hybrid; AUD 120,000 - 160,000; Full time

Benefits offered by this job

Flexible work arrangements

Profit-sharing

Medical premiums

Job summary

Yardi is seeking a commercially minded marketing leader based in Sydney to shape and drive marketing across Australia and New Zealand, with growing responsibility across Asia. You will lead a small regional team and partner with sales, product, client services and international leadership.

This hands-on role suits someone curious about technology and the product, capable of moving between strategy and execution.

Qualifications

• Bachelor’s degree in marketing, business administration, or a related field.
• Seven years of experience planning and executing marketing strategies.
• Experience in a business-to-business (B2B) marketing organization.
• Demonstrated experience managing or coordinating marketing programs end-to-end.
• Proven track record generating and capturing product demand through data-driven marketing.

Responsibilities

• Develop and own integrated marketing plans for Australia and New Zealand, with growing responsibility across Asia.
• Translate business priorities, client insight and product capabilities into focused campaigns that support awareness, engagement and demand.
• Lead, coach and work alongside a team of 2 to 3 marketers based in Sydney and Singapore.
• Partner with regional sales and product leaders and connect local priorities with Yardi's global marketing organisation.
• Plan and deliver digital marketing across HubSpot or similar platforms, LinkedIn, websites, email and emerging AI-enabled tools.
• Own a regional events program spanning Yardi conferences, user groups, solution seminars, industry events and association partnerships.
• Build an editorial rhythm that includes quarterly client newsletters, thought leadership, client case studies and press releases.
• Track campaign performance, event outcomes, pipeline influence and ROI, then use the findings to improve plans and investment.
• Manage agencies, vendors, timelines and budgets while maintaining consistent brand and messaging standards.

Skills

Marketing strategy

Team leadership

B2B marketing

Content creation

Data analysis

Communication skills

Microsoft 365

Digital marketing

Education

Bachelor’s degree in marketing or related field

Tools

HubSpot

LinkedIn

CRM software

Website analytics tools

Job description

Yardi is looking for a commercially minded leader to shapemarketing across Australia and New Zealand and grow their impact across Asia.Based in Sydney, you will lead a small regional team and partner with sales,product, client services and international leadership.

This hands-on role suits someone curious about technology,genuinely interested in the product and comfortable moving between strategy andexecution. You will build market plans, create content, improve our digitalpresence, deliver events and use data to focus investment.

What You'll Do:

• Develop and own integrated marketing plans for Australia andNew Zealand, with growing responsibility across Asia.
• Translate business priorities, client insight and productcapabilities into focused campaigns that support awareness, engagement anddemand.
• Lead, coach and work alongside a team of 2 to 3 marketersbased in Sydney and Singapore.
• Partner with regional sales and product leaders and connectlocal priorities with Yardi's global marketing organisation.
• Plan and deliver digital marketing across HubSpot or similarplatforms, LinkedIn, websites, email and emerging AI-enabled tools.
• Own a regional events program spanning Yardi conferences,user groups, solution seminars, industry events and association partnerships.
• Build an editorial rhythm that includes quarterly clientnewsletters, thought leadership, client case studies and press releases.
• Track campaign performance, event outcomes, pipelineinfluence and ROI, then use the findings to improve plans and investment.
• Manage agencies, vendors, timelines and budgets whilemaintaining consistent brand and messaging standards.

Who You Are:

• Bachelor’s degree in marketing, Business Administration, orrelated field
• Seven years of experience planning and executing marketingstrategies
• Experience in a business-to-business (B2B) marketingorganization
• Demonstrated experience managing or coordinating marketingprograms end-to-end
• Proven track record generating and capturing product demandthrough data-driven marketing
• Proficiency in Microsoft 365 desktop applications, includingWord, Excel, and PowerPoint
• Advanced knowledge of performance tracking, data analysis,and reporting, with ability to interpret data and translate findings into actionableinsights
• Exceptional verbal and written communication skills withability to convey complex concepts clearly
• Exceptional organizational and project management skillswith ability to manage multiple competing priorities
• Excellent attention to detail, proofreading, and editingskills
• Strong interpersonal and relationship management skills
• Analytical mindset with ability to define, track, and reporton KPIs
• Ability to work independently and collaboratively acrossteams and time zones
• Demonstrated ability to influence and drive alignmentwithout direct authority.

Ideal to Have:

• Experience leading, coaching, or developing marketing teammembers
• Enterprise software or technology industry experience
• Real estate or property management industry experience
• Experience in one or more of the following disciplines:client advocacy, social media
• management, public relations, brand management, or contentmarketing
• Proficiency in digital marketing channels and platforms,including social media management tools, SEO, SEM, email marketing, and webanalytics
• Proficiency with project management and CRM software
• Experience with marketing automation platforms
• Familiarity with social media management, media monitoring,or client advocacy platforms
• Experience managing agency or vendor relationships andcontracts
• Experience with website CMS platforms and digital contentmanagement
• Public speaking or event facilitation experience

Real Estate runs on Yardi. About Us:

Yardi pioneers the property tech industry by seamlesslyblending 40 years of tradition with forward-thinking innovation.We’vecreated a team of over10,000 employeesin over 40 locations around theglobe dedicated to making great real estate software products.

Discover the Yardi Difference:

Yardi is more than just a software company – we arededicated to creating a positive impact in our communities. Annually, Yardiextends philanthropic support to organizations chosen by our employees. Ourteam has contributed to over 350 nonprofits globally,demonstratingourcommitment to various causes and communities.

Our award-winning culture, consistently recognized byGlassdoor's prestigious "Best Place to Work", fosters support,collaboration, and growth. We prioritize your well-being with comprehensivebenefits, including 100% paid employee medical premiums, company profit-sharingplan, and flexible work arrangements.