Regional Marketing Coordinator (Lead Generation)

Flick Anticimex; Sydney; On-site; AUD 70,000 - 100,000; Full time

Job summary

Flick Anticimex | Sydney region seeks a hands-on Regional Marketing Coordinator to drive lead generation and local area marketing across NSW/ACT. You will partner with branches, run campaigns, build community partnerships and events to generate enquiries and support growth.

The role sits at the intersection of marketing, sales and operations, delivering campaigns from planning through execution and measurement. A proactive, execution-focused marketer will thrive here.

Qualifications

• Demonstrated experience delivering marketing campaigns end-to-end.
• Strong lead generation and customer acquisition experience.
• Experience coordinating local marketing initiatives, events or promotions.
• Excellent communication and stakeholder engagement abilities.
• Commercial mindset with a focus on ROI.

Responsibilities

• Develop and execute campaigns that generate quality leads and customer enquiries.
• Identify local growth opportunities and turn them into actionable marketing initiatives.
• Coordinate direct mail campaigns, local promotions, sponsorships and community activations.
• Support branch teams with targeted marketing activity that drives commercial results.
• Work with Regional Sales Managers and Branch Managers to understand local market opportunities.

Skills

Lead generation

Local marketing

Campaign execution

Stakeholder engagement

Project management

Communication

Tools

Adobe Creative Suite

Job description

Regional Marketing Coordinator (Lead Generation)

Regional Marketing Coordinator - Lead Generation & Local Area Marketing

Sydney, NSW | Full Time

Drive Local Growth for One of Australia's Most Trusted Service Brands

At Flick Anticimex, we're more than just Australia's leading pest management and hygiene company. We're a business built on local relationships, strong community connections and helping our branches grow.

We're looking for a hands-on Regional Marketing Coordinator to support our NSW and ACT operations through practical, results-driven marketing initiatives.

This isn't a role where you'll simply brief agencies or contribute ideas from the sidelines.

You'll work directly with Branch Managers, Regional Leaders and operational teams to identify growth opportunities, develop local marketing campaigns, build community partnerships, coordinate events and generate quality leads for our branches.

If you enjoy taking an idea from concept through to execution, love seeing measurable results from your work, and aren't afraid to roll up your sleeves, we'd love to hear from you.

The Opportunity

This role sits at the intersection of marketing, sales and operations.

You'll act as the regional marketing partner for multiple branches, helping to drive customer enquiries and local brand awareness through targeted lead generation activity.

Every day will look different. One day you may be developing a letterbox campaign for a branch, the next coordinating a community event, creating local marketing collateral, building a sponsorship partnership or analysing campaign performance.

Success in this role comes from finding opportunities in local markets and turning them into practical campaigns that generate enquiries and support business growth.

What You'll Be Doing

Lead Generation & Local Area Marketing

• Develop and execute campaigns that generate quality leads and customer enquiries.

• Identify local growth opportunities and turn them into actionable marketing initiatives.

• Coordinate direct mail campaigns, local promotions, sponsorships, partnerships and community activations.

• Support branch teams with targeted marketing activity that drives commercial results.

• Work alongside Regional Sales Managers and Branch Managers to understand local market opportunities.

Campaign Execution

• Deliver campaigns from planning through to execution and reporting.

• Create and adapt marketing collateral for local markets and branch initiatives.

• Coordinate campaign timelines, suppliers, stakeholders and promotional activity.

• Ensure all marketing activity aligns with Flick brand standards.

Community Engagement & Events

• Identify opportunities for local brand exposure and community engagement.

• Coordinate regional events, trade shows, activations and sponsorship opportunities.

• Represent the business at selected community and industry events.

• Build relationships that strengthen Flick's presence within local markets.

Performance & Insights

• Monitor campaign performance and measure lead generation outcomes.

• Track key marketing metrics and provide recommendations for improvement.

• Analyse regional performance and identify opportunities to increase enquiries and market share.

• Use data and customer insights to continually refine marketing activity.

About You

We're looking for someone who enjoys doing the work, not just directing it.

You'll likely have experience in a Marketing Coordinator, Regional Marketing or Local Area Marketing role where you've personally planned and delivered campaigns from start to finish.

To succeed in this role, you'll bring:

• Demonstrated experience executing marketing campaigns independently.

• Strong lead generation and customer acquisition experience.

• Experience coordinating local marketing initiatives, events, partnerships or promotions.

• Strong organisational and project management skills.

• Excellent communication and stakeholder engagement abilities.

• A commercial mindset with a focus on results and return on investment.

• The ability to manage multiple projects and priorities simultaneously.

• A proactive, self-driven approach and willingness to take ownership.

Highly Regarded

• Experience in a multi-site, service-based, retail, franchise or trade-related business.

• Experience supporting branch-based operations or regional markets.

• Strong skills across Adobe Creative Suite, particularly Photoshop, Illustrator and InDesign.

• Experience creating and adapting marketing collateral.

• Exposure to community marketing, events and partnership programs.

Why Join Flick?

• Join a nationally recognised and trusted brand.

• Work closely with senior operational leaders and decision makers.

• See the direct impact of your marketing activity on business growth.

• Enjoy a varied role combining campaign delivery, community engagement and commercial outcomes.

• Be part of a supportive, collaborative and growing business.

• Genuine opportunity to make your mark and shape regional marketing initiatives.

Important

This is a hands-on execution role.

While you'll work closely with our National Marketing team, you will also be responsible for identifying opportunities, creating local campaigns, coordinating activity and developing marketing materials that drive results at a regional level.

We're seeking someone who enjoys being involved in the day-to-day execution of marketing initiatives and can confidently take projects from idea through to completion.

Ready to make an impact?

If you're passionate about lead generation, local area marketing, community engagement and driving measurable business growth, we'd love to hear from you.